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Categories: Business and Sales
Flint McGlaughlin – Marketer as Philosopher
After twenty-five years of asking “why” to a single question and testing his hypotheses using the web as a living laboratory, Format File: 966.7 MB
Categories: Business and Sales
MECLABS, Flint McGlaughlin – Email Messaging
(Download available within 1-2 hours)Our students have reported immediate results from the email optimization techniques that they’ve learned in this course and applied to their own campaigns.
Categories: Business and Sales
MECLABS, Flint McGlaughlin – Landing Page Conversion Optimiz
MECLABS has developed the meta-theory of landing page optimization that has been proven to work in thousands of experiments. Taught for 10+ years to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction and insights on how you
Categories: Business and Sales
MECLABS, Flint McGlaughlin – Online Testing On-demand
(Download available within 1-2 hours)1Key principles for conducting successful online tests – what constitutes a valid sample size, the right experimental design, how to interpret results
Categories: Business and Sales
MECLABS, Flint McGlaughlin – Value Proposition Development
Our team conducted extensive research on value communication theories, with some articles dating back more than 100 years. In addition to reviewing more than 1,100 academic articles regarding competitive advantage, differentiation, unique selling points, and value proposition, we’ve analyzed claims and theories from some of the best minds ever on