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$1499 $139 – 8 Weeks to Start & Run a Cleaning Referral Agency – Diem Tran
Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency
Enroll in Resource for $1,499
Resource Content
Welcome: Introduction to the Cleaning Referral Agency Model
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About the Instructor: Diem’s Story (7:54)
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What to expect in this course | 8 Week Bundle or Separate Lessons (9:59)
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Referral Agency vs. Cleaning Company
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Introducing Dustin | Why start a Referral Agency (6:16)
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Start Up Cost & Monthly Expense (5:47)
Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts
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Setting Your Expectations | What to Expect in Starting a Referral Agency (5:11)
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Selecting an Effective Business Name & Dzomain Name (4:27)
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Select Business Entity & Obtain Business License (2:31)
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Open 3 Bank Accounts | What are they used for? (3:29)
Part 2: Branding as a Referral Agency | Logo, Tagline, Website
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Create a Memorable Logo & Captivating Tagline
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What to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time
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Questions & Answers
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A Website Review | What Works & What Doesn’t (33:09)
Part 3: Software Needed to Run Your Business | What Diem Uses
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Types of Software Needed to Run a Referral Agency Efficiently
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Questions & Answers
Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay
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Market Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate
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How to Handle Various Types of Discounts vs Cleaner Pay (2:46)
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How to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)
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Diem’s Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included (11:27)
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Questions & Answers
Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service
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In Home Estimates vs Phone Estimates vs Online Booking
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Sales Script for Maximum Conversion
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Explainer Video Example for Booking Page (Free Bonus) (1:20)
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Setting Proper Expectations w Client Terms of Service
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Questions & Answers (5:05)
Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board
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Recruiting is the Most Important Part of a Referral Agency (3:41)
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The Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment
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Orientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)
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On-boarding: What Belongs Inside a Cleaner File
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Re-enforcing Culture of Working Relationship (3:37)
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Questions & Answers (7:36)
Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy
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2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)
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20 Marketing Ideas for Immediate Growth & My Assessment of Each
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Growing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)
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Emails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas
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Emails, Emails, Emails | 14 Nurturing Emails to Recurring Clients
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Emails, Emails, Emails | 19 Emails to Nurture & Convert Contacts
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Emails, Emails, Emails | 12 Sales (Re)Capture Email
Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload
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Expanding Your Business | What is a Resource Center (1:27)
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Download Your Own Resource Center with Sample Copy/Content (39:11)
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Diem’s Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.
Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators
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When and How to Hire Virtual Assistants | Phase Yourself Out
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On-boarding a Virtual Assistant | The First 3 Days
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Key Performance Indicators | Assess the Health of Your Business (1:21)
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Pitfalls to Avoid as an Absentee Owner (2:10)
Wrapping Up
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Five Things to Remember After This Course (2:59)
Get 8 Weeks to Start & Run a Cleaning Referral Agency – Diem Tran, Only Price $139
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$1499 $139 – 8 Weeks to Start & Run a Cleaning Referral Agency – Diem Tran
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