Agency Framework Masterclass – Andrew Dymski

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When we first started our agency GuavaBox six years ago, we were struggling to grow. We thought we were going to build a dream business, but instead, we had created more a more stressful job with way less pay.

Agency Framework Masterclass by Andrew Dymski,
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Get Serious About Growing Your Agency with the Agency Framework Masterclass

Are you struggling to gain control of your agency?

Are you spinning too many plates trying to keep your business running?

Do you want to hand off the day-to-day work and focus on building your dream agency?

When we first started our agency GuavaBox six years ago, we were struggling to grow. We thought we were going to build a dream business, but instead, we had created more a more stressful job with way less pay.

We refer to ourselves as “digital yes men” during that time as we bounced between projects, taking on almost anything a client asked us to do.

Cash flow was inconsistent, projects were stressful, and we realized that the model wasn’t scalable.

We were struggling to become more profitable. We didn’t have a way to manage our teams.

We wanted to focus on building the business instead found ourselves caught in the day to day work.

With so many client commitments, projects, and appointments, it felt like we’d be stuck on the rat wheel for life.

When you’re in the midst of the chaos, you can’t see a better way.

Then one day, the light bulb flipped on. It was while we were reading “The E-Myth” by Michael Gerber. In that book, he talks about the process of stepping out of your business to work on your business.

That fact hit me like a ton of bricks.

How could I have missed this for so long?

Of course we weren’t getting anywhere! We spent all our time work on other people’s businesses. Meanwhile, our agency was like the cobbler’s kids with no shoes. 

It was then that we resolved to became a much more focused, efficient, and profitable agency.

During this time we decided to build a business that ran like a well-oiled machine. A business that would run whether we were there or not.

We realized to do this; we needed to restructure our entire business to achieve the dream business and lifestyle we wanted for ourselves and our families.

Sounds simple, right? It is, but it took a lot of work.

We had no clue how to create a strategy that would deliver consistent results for our clients.

We had very few documented processes for our growing team to follow.

We had no sales process created for our agency to take a new prospect and turn them into a retainer client.

But after lots of trial and error, we discovered the system and framework that transformed our businesses.

However, we looked around and saw that our problems weren’t unusual at all.

In fact, most agencies suffer from these exact same problems.

• Struggling to get clients to buy into their vision
• Little to no documented processes that the team actually follows.
• High employee turnover and burnout because the team isn’t heading in the same direction
• Agency owners way too involved in client delivery to build a sustainable business

Sounds pretty overwhelming, right? Who would ever want an inbound agency?!

But there is good news.

There is a way to overcome each of these issues and build a strong inbound agency that you love working at and runs like clockwork.

Enter the Agency Framework Masterclass

After transforming and scaling our agency, starting a software company for inbound agencies, coaching hundreds of agencies, and interviewing the top minds in the inbound community, we decided to create the Agency Framework Masterclass.

This course will guide you and your core team step-by-step on a journey of discovery that will set a clear direction for your agency.

The Agency Framework Masterclass is the compilation of best practices from the experiences of successful inbound agencies around the world.

This isn’t just another online course; this is a detailed, proven, blueprint you need to build the agency you always wanted.

After finishing the Agency Framework Masterclass, you will: 

• Have proven templates used by powerhouse Inbound Agencies around that helped them achieve success
• Know how to make your client’s profitable before they even sign-up
• Be able to close more deals at higher rates and get paid what you’re worth
• Have an active dashboard that keeps you up to date on what’s happening across your business
• Know the one thing that the best project management tool won’t fix about your business
• Achieve buy-in to your vision across the agency
• Make your team, and client campaigns work like clockwork whether you’re there or not
• Have playbooks you can use at your agency at all time to deliver outrageous client success
• Know how to client objections and get paid up front
• Have the mindset you need to fix problems in your business
• Create an operating system that makes your business run like a well-oiled machine
• Know proven way to close bigger and more profitable clients with less stress than ever before
• Be able to develop inbound funnels that generate more leads for your client than they know what to do with
• Never run out of content ideas for your clients
• Know the secret of mapping a client journey and how it’s helped build multi-million dollar businesses across industries
• Know what hole to plug in your marketing that could mean tens of thousands of dollars more in revenue for your business

You’ll also have access to all our documents and worksheets for you and your team as well.

Here’s a list of all the training and templates included in the Agency Framework Masterclass.

6 Google Drive Customizable Templates:

• The Agency Vision-Casting Worksheet
• The Client Journey Visualization Worksheet
• The Deliverable Documentator
• Customizable Agency Organizational Chart with Written Job Descriptions
• Internal Agency Team Meeting Agenda
• Agency Scorecard Spreadsheet Template

Course Overview:

Module 1: Overview of Included Templates

• Worksheet to Use Alongside the Course
• Walkthrough of Additional Worksheets & Resources

Module 2: Outlining Your Agency Framework

• You Don’t Need Another Project Management Tool
• Create Your Client Journey
• Break Your Services into Deliverables
• Think in 12-Week Periods
• Build Your Agency Playbook
• This is a Team Effort

Module 3: Crafting Your Agency Framework

• Agency Vision-Casting
• Uniting the Core Team
• Finding an Agency Focus
• Setting Agency Goals
• Breaking 1-Year Goals into Rocks
• Team Roles and Job Descriptions

Module 4: Visualizing the Client Journey

• Crafting the Client Journey
• Three Real World Examples of a Visualized Customer Journey
• How a Visualized Client Journey Can Help Agency Operations with process Documentation

Module 5: Inbound GamePlan: Leading the Client Journey with a Low-Commitment Discovery Project

• How to Close Bigger Retainers by leading with a Low-Commitment Discovery Project
• Inbound GamePlan: The GamePlan Discovery Meeting
• Inbound GamePlan: The Persona Discovery Meeting
• Inbound GamePlan: Research the Competition
• Inbound GamePlan: Outline Persona-Centric Funnels
• Inbound GamePlan: Outlining Awareness Stage Inbound Campaigns that Drive Traffic into Persona-Centric Funnels

Module 6: Tools to Help Track Your Progress Toward Agency Goals

• How to Run an Organizational Checkup Every 6 Months
• How to Use an Agency Scorecard to Track Your Performance
• How a Level-10 Meeting Can help keep Your Agency and Client Meetings on Track

Module 7: Getting Things Organized in DoInbound

• Tracking Progress on Leadership Rocks
• Running Weekly Level-10 Meetings Inside DoInbound
• Organizing Internal Operations Tasks Inside DoInbound
• Managing a Quarterly Inbound Content-Based Campaign in DoInbound
• How to Run an Agile Inbound Campaign in DoInbound
• How to Manage a Website Project (or Any Other Project) in DoInbound

Here’s What One Recent Students Had to Say

Craig from LOUD Strategies in the UK took the Agency Framework Masterclass after signing up with DoInbound. Here’s his review of the course:

“DoInbound’s Agency Framework Masterclass is a Game-Changer!

If you are serious about building an agency that’s both scalable and purposeful, are willing to relinquish control to gain control and begin focusing, working and thinking differently, then this is the process for you.

If you’re not ready, that’s ok – just be honest with yourself and come back when you are. This framework needs implementation and a real commitment for its genius to be realised.

The step by step approach guided me through a process that produced a documented vision that was clear, concise and had real tangible direction. Like a million piece jigsaw puzzle (without a picture on the box) finally taking shape. Before this, I thought my vision was very well articulated, clear and understandable – oh, how wrong I was!

Believe me; this was not the first or the thirty-first course, system or program I’ve invested energy, time and money into either. However, it is the first one to have had an immediate impact and resonate on so many levels.

For me, there were too many lightbulb moments to mention, but there was one that impacted me the most. It was when I realised that the reason we were not gaining the traction I knew we could be was not due to any external factor. It was solely down to how we saw ourselves, how we were approaching our future – our agency framework.

Now we fully understand who we are and who we wish to be as an agency, so many big headaches have now been resolved, mainly internal & external communication – how can you communicate outwardly what you don’t truly understand inwardly?

If I could give just one piece of advice to anyone considering this framework it would be to have faith in the process, relinquish control and let it lead and organise your thinking – you will be truly surprised at the results.”

Are you ready to join Craig on his journey to building his dream agency?

How to Get Access

Builder Package: Agency Framework Masterclass

If you’re ready to follow a detailed, proven blueprint to take your agency to the next level, sign-up today for the Agency Master Class for just one payment of $497. 

What You’ll Get Inside Builder: 

• 7 On-Demand Training Modules so you visualize the core concepts and how they fit together
• 32 Video Lessons so you can easily consume all the information covered in the course
• 6 Google Drive Customizable Templates so that you can quickly get to work applying the content.
• An Agency License so your whole team can join the fun!

Retail value of this package is $692. This week ONLY you can join for just $497! Payment options are listed on the checkout page. 

(Most Popular) Advanced Package: Agency Framework Masterclass

Want to take action and implement your processes even further? Combine the power of your new Agency Framework inside DoInbound. DoInbound will help you organize and document all the processes that will drive your agency forward. Use the included agency-tested templates to help shortcut your implementation. 

What You’ll Get Inside Advanced: 

• 7 On-Demand Training Modules so you visualize the core concepts and how they fit together
• 32 Video Lessons so you can easily consume all the information covered in the course
• 6 Google Drive Customizable Templates so that you can quickly get to work applying the content.
• An Agency License so your whole team can join the fun!
• 3-Month Subscription to DoInbound Software on the Basic Package
• Detailed Process Checklist Templates Pre-Built Inside DoInbound
• Unlimited Clients
• Unlimited Users 
• Unlimited Campaigns

Retail price of this package is $1,252. This week ONLY you can join for just $697! Payment options are listed on the checkout page. Just click the link below for more details! 

Elite Package: Agency Framework Masterclass

Looking to get up to speed fast? Why not combine the training course and software with hands-on agency coaching?

The Elite Package comes with two 30-minute coaching calls with Andrew Dymski, your course instructor. On these calls, you’ll review your Agency Framework together and ask any questions you may have about scaling your agency to the next level. 

What You’ll Get Inside Elite: 

• 7 On-Demand Training Modules so you visualize the core concepts and how they fit together
• 32 Video Lessons so you can easily consume all the information covered in the course
• 6 Google Drive Customizable Templates so that you can quickly get to work applying the content.
• An Agency License so your whole team can join the fun!
• 3 Month Subscription to DoInbound Software on the Basic Package
• Detailed Process Checklist Templates Pre-Built Inside DoInbound
• Unlimited Clients
• Unlimited Users 
• Unlimited Campaigns
• 2 One-on-One 30 minute Agency Coaching Calls with Andrew to review your Agency Framework

Retail value of this package is $2,752. This week ONLY you can join for just $997! Payment options are listed on the checkout page. Just click the link below for more details! 

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