Ali Brown – Business Coaching Secrets

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Ali Brown – Business Coaching Secrets

The 280 Group is an Agile Alliance Corporate Member
Topics Covered and Sample Content from the ACPM Self-Study Toolkit
The ACPM Self-Study course covers multiple types of Agile development (Scrum, XP and Lean) including the basics as well as more advanced topics. If you are new to Agile you will learn how Agile is going to change your job as a product manager, what the best practices are for success and how you need to adjust your work to be a great Agile product manager.
The course includes nine sections with narrated training modules:
Why Agile is good for Product Manager
A look at Scrum
Release management
Release planning
Documentation
Organizing around Agile
Starting out
A word on XP and Lean

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Wrap-up
Advanced topics touched on include:
Product launches
Roadmapping
Organizing your Agile team for the highest degree of success
How to work effectively with distributed teams
How to organize larger projects using multiple teams and a scrum of scrums
Integrating Agile within a traditional product process
I’ve Learned a Lot, and Want to Share It With You…
First of all, you should know I never set out to be a coach. In fact, I never knew such a profession existed until I met a woman whom I hired to be my own life coach in 1999. I became curious about the industry, and nearly considered becoming a coach myself, until I calculated what I could make. I was living in New York City alone and could barely make ends meet, and didn’t see at the time how becoming a coach would help my bottom line. I decided to focus on my core business instead, which at the time was providing writing services for businesses.
In 2001, I decided to write a little ebook teaching how to market your business by publishing an email newsletter, or “ezine.” I sold it online, and was delighted at the extra $1,000 or so it brought in each month. Word got out, and something funny happened. People who bought the ebook then called and wanted me to work with them personally. They wanted me to show them how they could create an ebook and sell it online and make money too. They wanted me to coach them!
Well, I was flattered but I just kept thinking, “I’m not a coach. Hmmm. Would that even be legal? I’m sure I’d have to get certified or something to be able to coach people like this.” So I politely declined and got back to my core business.
I focused more on Internet and information marketing because it was inexpensive to do and I could work it in between writing clients. I soon started selling more products online and ventured into teaching teleseminars on specific topics too. I was really having fun now and had finally broken through the $100,000 mark between my client work and my Internet ventures.
Then, the same thing happened again! People were writing and calling and asking how they could learn how to do what I was doing. But they didn’t want to buy a product to show them how. They wanted me to work with them personally. They wanted me to coach them!
Again, I politely declined, simply because I was scared. I thought, “I don’t know how to coach!”
There’s a saying that when God’s trying to drop you a clue, first you get a few taps on the shoulder. Then you get whacked with a big 2×4. That’s what happened when one person said, “Ali I’ll pay you whatever you want, just show me how to do what you’re doing.”
I asked for what I felt at the time was an outrageous amount of money for a few months of one-on-one coaching: $6,000. She signed up on the spot.
I loved this! Being paid well to share with others how they could be successful too. I started to add coaching to my offerings along with selling my other information products and courses. In 2006, I launched what I considered to be my very first high-priced coaching program. I remember being so nervous when I announced the $12,000 fee on stage! Today, just a few years later, I happily command $100,000 per membership in my top-tier program.
To get from there to here, I had to learn a lot – the hard way. It wasn’t an easy ride. There was trial and error. Some things even blew up in the process! Some privately, some publicly. But the risk paid off…
Today, my coaching programs are well-oiled machines that one year alone brought in over $2 million. And that’s only part of my entire business I’ve offered various tiers of membership to be able to serve entrepreneurs of all income levels, ranging from $9.97 monthly continuity to $247 a month and $18,000 a year and $100,000 a year. (And my star members are experiencing stellar results, which is the best part of all! But this isn’t about that right now…)
Listen, I’m not sharing these numbers with you to impress you, but instead to impress upon you that I definitely learned how to expertly design, sell, and run coaching programs.
But here’s why I’m sharing this. I fully realize being able to charge these types of fees for coaching, let alone make 7-figures or more with it is extremely unusual in the traditional coaching industry.
I’m not claiming to be the best in the world at creating these programs. Nor am I claiming to be the best coach in the world. (Or the best at anything in the world for that matter!)
But here’s what I know for sure: I have grown my coaching business from what started as a little cash cow “on the side” into a substantial arm of my company that brings in millions of dollars a year. And I get so much joy from it and also see the results my clients receive. It’s a win all around. For my spirit, my bank account, my clients, and their bank accounts too!
The best part? There is an absolute formula to it. And now, it’s YOUR turn! I’m about to peel back the curtain and reveal for YOU my secrets for designing, selling, and running outrageously profitable coaching programs.
Discover how you can add an extra $50,000 to $1 MILLION a year to your revenues (no kidding) by learning these insider strategies – whether you’re already a coach/consultant or are ready to be one.
For the last several years my students and colleagues have been asking – BEGGING – me to share everything I know and have learned from developing my coaching programs to such a successful level.
Coaching Business Intensive

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I admit for a while I kept my strategies “close to the vest” as my business grew so quickly and was in transition. But, I decided to share my secrets for the first time EVER in a one-time only live event reserved exclusively for my Platinum and Diamond members and for experienced coaches. It was called the Coaching Business Intensive, and it took place in July 2010.
The response was INCREDIBLE, even at a ticket price of nearly $10,000, and that’s when I realized I wanted to create a home-study version for those of you who could not be there. It’s called:
Coaching Business Secrets (CBS):
Strategies for Designing, Selling and Running Profitable High-End Coaching Programs.
This program covers ABSOLUTELY EVERYTHING I have to share regarding creating, promoting, and “working” coaching programs that give you HUGE leverage in your business and what you can charge. Some would even say it gives you an UNFAIR advantage over others in your industry, but all I know is I’m sharing what works.
In Coaching Business Secrets, not only do I share the specific strategies I recommend, but I also give you every email and web page I used for my launches, launch calendars that walk you through every step of sales, exactly what I SAY on stage when making a live coaching offer, flowcharts I use to run my programs, checklists my team uses before every coaching call, and more. It’s truly the BUSINESS of advanced coaching, A-Z.
I know you’re eager to know exactly what will be covered in CBS. But first let’s take a look at the opportunities available to you…

BONUS: You Get 20+ Forms, Checklists, Applications, and Flowcharts
the Same Ones My Team and I Use to Sell and Run All of Our Programs!
Here’s just a sampling of what you will get on the USB flash drive that comes with Coaching Business Secrets. All are the most updated versions that my team and I used in our own programs this past year:
Sales pages for 3 different tiers of coaching programs
Sales page for entry level continuity program
Emails for marketing high-end coaching programs
Emails for marketing continuity programs
Brochures for 3 tiers of coaching programs
Applications for my high-end coaching programs, including agreement and payment arrangements
Media release form for retreats and meetings
Sample “sorry your payment declined” emails and phone scripts
Retreat RSVP forms
Retreat packing checklist for your members
Retreat welcome letter
Manual for live retreats
Sample retreat agenda
Phone appointment scheduling forms
Live coaching scheduling forms
Sample coaching calendar for year
Flowcharts for behind-the-scenes procedures
Job descriptions for team members to coordinate your program operations
Email templates for regular communications with members
Your USB Flash Drive will be STUFFED TO THE GILLS with these materials that you can use for your own coaching programs. It’s a virtual TREASURE TROVE of “done for you” documents that have taken me YEARS to develop!

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