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Andrew Foxwell Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO
Archive: https://archive.ph/VcNbR
Looking for ways to improve your Shopify website conversion rate?
Look no further as Andrew Foxwell teams up with the legendary CRO master and host of the Unofficial Shopify Podcast, Kurt Elster, to teach sane benchmarks and practical approaches to analytics that any marketer can use, from quick wins to deep tactics to help dial in your conversion rates.
Why would you buy this course?
All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Topics Covered
- Understanding which KPIs are most valuable
- Accommodating your customer and their needs
- What each KPI is telling you – takeaways and action items
- Data collection and statistical significance for choosing when and how to optimize
- Benchmarks to compare your shop off of for e-commerce sites on Shopify
- The reports you need to be pulling on a monthly basis
- Optimizing (and simplifying) the customer purchase journey
- Improving conversions via landing page optimization – via creative and technical edits
- How to optimize the customer purchase journey
- Uncovering hidden objections through exit surveys
- Optimizing for success in 2022 based on 2021 learnings
- Implementing an analytics strategy
Contents
Understanding The KPIs That Matter Most
Accommodating Your Site Visitors
Optimizing The Purchase Journey
Recapping & Reviewing 2021 for Success in 2022
Continued Learning:
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