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Aurelius Tjin – YouTube MasterCourse
Archive: https://archive.ph/IOkq0
If you’re reading this, you’d like to join the 1% by starting a YouTube Channel.
Most people passively consume and lurk online.
But it’s those who create online who unlock exciting opportunities.Posting videos on YouTube can be a catalyst for life-changing outcomes.
Instead of…
– Deferring to others, you become an authority.
– Chasing opportunities, opportunities come to you.
– Consuming other people’s stuff, you create your own.
You don’t have to be an expert, coach, or teacher to have something valuable to say.
Everyone has unique knowledge they can teach others.
But launching an educational channel can be daunting.
Because it’s one thing to grasp the technical side of building a channel – lighting, equipment, editing, etc.
But what about the intangible?How do you overcome the fear of being on camera?
Of feeling like you’re not worth watching? Or develop the discipline to publish videos weekly?
Course Modules & Lessons
Module 1: Introduction
- Lesson 1: Welcome to the course!
Module 2: The YouTube Success Mindset
- Lesson 1: Introduction
- Lesson 2: Overcoming the fear of being on camera
- Lesson 3: How to not worry about what others think
- Lesson 4: How to overcome imposter syndrome
- Lesson 5: The Comparison Trap
- Lesson 6: Beat Perfectionism
- Lesson 7: The Plateau of Latent Potential
- Lesson 8: Start With ‘Why’
- Lesson 9: Redefine “YouTube”
Module 3: Find Your Niche
- Lesson 1: Introduction
- Lesson 2: The YouTube “Ikigai”: The 4 factors to determine if a niche is worthwhile.
- Lesson 3: Create an ideal audience avatar
- Lesson 4: Define your niche
- Lesson 5: The pros and cons of niching down
Module 4: Branding
- Lesson 1: Introduction
- Lesson 2: Brand World Cloud (Exercise)
- Lesson 3: Create your one-page Brand Identity (Exercise)
- Lesson 4: How to create your brand color scheme
- Lesson 5: How to identify your “weirdness” and learn to embrace and own it.
- Lesson 6: The pros and cons of niching down
- Lesson 7: Develop your core values and stay true to yourself
Module 5: The One-Page YouTube Plan
- Lesson 1: Create your One-Page YouTube Plan
- Lesson 2: One-Page YouTube Plan: Printout approach
- Lesson 3: One-Page YouTube Plan: Digital approach
Module 6: Setup Your YouTube Channel
- Lesson 1: How to name your channel. Personal or business name?
- Lesson 2: Choose the right YouTube account
- Lesson 3: Create a new YouTube channel
- Lesson 4: YouTube Channel customization settings
- Lesson 5: Finding your way around YouTube Studio
- Lesson 6: How to design a YouTube channel banner / cover art
- Lesson 7: Overall channel settings to configure
Module 7: Content 101
- Lesson 1: Introduction
- Lesson 2: The Master YouTube Content Calendar
- Lesson 3: Create your Content Pillars
- Lesson 4: Keyword research tools: Which one to use?
- Lesson 5: Content Brain Dump {Exercise}
- Lesson 6: How to do keyword research to find winning keywords: My Process
- Lesson 7: How to decide which keyword to use over another
- Lesson 8: When you SHOULDN’T care about keywords
- Lesson 9: How to script and structure your videos for success
- Lesson 10: The Content Ratio
- Lesson 11: Action Plan: Let’s plan out your first 5 videos
Module 8: How To Film
As entrepreneurs, educators and teachers, we want a setup that gets the job done and makes recording videos at any time easy to do with no friction.
You’ll also get a behind-the-scenes of my full recording process so you can say “Ohh…that’s how you do it!” You’ll see my stuff ups and how I get back in focus. What do you look at when recording? How do you position yourself on camera? How do you stop saying filler words like “Ummm”, “Ahhh”, and “You know”? It’s all covered in this jam-packed module.
- Lesson 1: Introduction
- Lesson 2: The Starter Gear Setup($0-$40 budget)
- Lesson 3: The Intermediate Gear Setup (Under $1000)
- Lesson 4: The Advanced Gear Setup ($3K-$5K). The exact gear I use to record videos
- Lesson 5: Gear setup for professional screen tutorials
- Lesson 6: How to setup your studio + tour of my YouTube studio
- Lesson 7: Comparing different lighting and what each do
- Lesson 8: 7 tips to setting up your studio
- Lesson 9: Screen recording software to make screen tutorials (and what I use)
- Lesson 10: Sony ZV-1 camera settings
- Lesson 11: Sony A7C or A7III camera settings
- Lesson 12: My complete recording process. A behind-the-scenes of how I record videos
- Lesson 12: How to talk to the camera: Presentation and speaking tips to go from awkward to confident.
Module 9: How To Edit
You will learn my simple 4-phase editing workflow to make YouTube videos that pack a punch and deliver your message clearly and succinctly for your audience.
- Lesson 1: Introduction. Universal editing techniques no matter what video editor you use
- Lesson 2: How to organise your videos. My exact file and folder structure
- Lesson 3: 6 video editors you can use (free and paid)
- Lesson 4: How I edit my video. Follow my 4-phase editing workflow
- Lesson 5: How to process your audio. Using this free tool and a few clicks, your audio will sound pro
- Lesson 6: Editing techniques to cut mistakes so your video looks and sounds smooth.
Module 10: How To Design Thumbnails That Get Clicks
- Lesson 1: Introduction: The “Art” of thumbnail design
- Lesson 2: The Psychology of thumbnail design. Understand this and you’ll make scroll-stopping thumbnails
- Lesson 3: The Simple 3-4 Rule to design thumbnails that attract
- Lesson 4: Tools for designing your thumbnails
- Lesson 5: How to take photos of yourself for your thumbnails (complete demo) including 6 example poses and expressions to take
- Lesson 6: How to design your thumbnails step-by-steps without being a designer
- Lesson 7: A tool to preview your thumbnails so they look good on desktop, tablet, and mobile
Module 11: How To Publish Your Video
- Lesson 1: Introduction: The “Art” of thumbnail design
- Lesson 2: Upload your video
- Lesson 3: How to craft video titles that don’t scream “Clickbait!” but still get views.
- Lesson 4: How to write your video description that attract YouTube Search without keyword stuffing.
- Lesson 5: Upload settings. What to pay attention to and what to completely ignore.
Module 12: Understand The YouTube Algorithm
- Lesson 1: Introduction: The “Art” of thumbnail design
- Lesson 2: The most important algorithm factors you need to know
- Lesson 3: How to trigger the algorithm and get your videos recommended and suggested by YouTube
- Lesson 4: When you should NOT care about keywords, metrics, and the algorithm.
- Lesson 5: Not letting the algorithm control you
Module 13: YouTube Analytics Deep-Dive
- Lesson 1: Finding your way around YouTube Studio’s Analytics.
- Lesson 2: Metrics That Matter: What to look for to grow your channel.
- Lesson 3: Measuring Your Success. Download my YouTube Goals and KPI’s template.
Module 14: How To Monetize Your YouTube Channel
- Lesson 1: Introduction
- Lesson 2: AdSense: How to earn from ads on your videos and requirements to meet
- Lesson 3: Affiliate marketing: Exactly how to earn from promoting other people’s products or services
- Lesson 4: Brands and sponsorships. How to attract the right brands, structure and negotiate your fees, and propose to brands. Sponsorships was my number one revenue source for my channel in 2021. When you know how to negotiate, it can be a serious money-maker.
- Lesson 5: Digital products. Create and sell eBooks, guides, online courses, and the platforms to use.
- Lesson 6: Email marketing. Start building an email list to not put all your eggs in one basket.
- Lesson 7: Services. Offer consulting or coaching calls. How to setup your consulting page to start selling and booking clients.
- Lesson 8: Koji link in bio. A simple platform to creating tip jars, offer video requests like Cameo, and sell digital products.
Module 15: Growing, Systematizing, and Time Management
In this module, we will cover strategies on how to work ON your business instead of being IN the business wearing all the hats. We will go through how to streamline your workflow for the most amount of productivity.
- Lesson 1: Build your team: Where to hire a video editor.
- Lesson 2: Pivoting to other topics.
BONUSES AND GOODIES
Master YouTube Content Calendar. The exact system I use so you can stay organised, know what you’re going to post, and more importantly, stay consistent.
Script Outline Templates. Use my proven script structures for your how-to and even product review videos.
Video Title Templates and Starters. A one-pager containing video titles that work especially well for educational channels.
Video We join Groupbuy AND always try to share knowledge with more people. Especially the quality is the same as salepage. You can buy directly at salepage, with full price. (link SALEPAGE are mounted directly on the post) Template. This structure integrates YouTube SEO so you can get a higher chance of ranking for your keywords. In addition, it includes sections to maximize monetization for you.
Ultimate Recording Checklist. Download the checklist, make modifications based on your workflow, and simply follow when you start recording.
Mini Mastermind: 4 Steps To Conquer Imposter Syndrome presented by Dr. Aasiyah Ghazi. I personally invited Dr. Aasiyah Ghazi to share a presentation on how to overcome imposter syndrome. This is especially for women suffering from self-doubt and barriers that stop them from achieving their full potential.Private access to the members only Community. Thing of this place as a home. A home where you can meet others in the same boat. same boat. It’s a place where you can stay accountable. A place where you can ask questions about the modules and lessons in the course so you’re never stuck. A place where you can get honest feedback from myself and the community about your latest video or thumbnail image.
Lifetime Access to the YouTube MasterCourse. YouTube is a long game and the platform evolves. You’ll be able to refer to this comprehensive course countless times, on any device, whenever you need, and at your own pace because not everyone can commit through an intense 8-12 week program.
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