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Same author: Brett Bartholomew
Course Description: It’s a frustrating feeling knowing we now live in a world where it seems like those with the loudest voices and the most “flash” are the ones who get seen, heard, and presented with the most unique opportunities.
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Brett Bartholomew – Blindspot Courses

BUILD YOUR BRAND AND BUSINESS THE RIGHT WAY

TURN WHAT YOU KNOW INTO WHAT YOU DO

a dozen languages, adopted by Fortune 500 companies, universities, and sporting organizations alike. A book that sold over 100,000 copies worldwide in its first two years despite being self-published and funded solely by me and my wife’s paltry savings account.

I’d love to tell you that after the success of my first book I received no further criticism, haven’t dealt with imposter syndrome since, and that everything else just fell into my lap.

But I’d be lying to you.

No matter what you create there will always be people your work doesn’t connect with, there will always be mistakes, there will always be setbacks and there will always be critics.

But the cost of doing nothing is far greater than the cost of being wrong.

I still hear the voice of the loudest and harshest critic I’ve ever known every day.

That voice is my own.

As someone who wants to create change, you will always be your own loudest critic. You will always be the most challenging boss you’ve ever worked for.

The boss who says your work is never good enough.

The boss whose expectations aren’t realistic.

The boss who keeps you from submitting your work because you know they are ready to tear it apart the moment they lay eyes on it.

But there comes a time when that narrative changes for all of us.

A time when we’ve had enough of running from or apologizing for what we want.

A time where we learn to turn frustration into fuel.

A time where we learn to make our fear of failure or judgment a tailwind instead of a headwind.

For some, it comes when they lose a job for the first time or after they realize they need a new change, a new challenge.

For others, it comes because they’re tired of going to bed at night wondering if they’re really doing all they are capable of. If they’re actually making the change they originally set out to make when they started in their chosen field.

This tension comes from the desire to make things better. To create value. To contribute and find firm footing.

We’re often told to ignore it. To be grateful for what we have and simply focus on the here and now. But leaders don’t just live for the moment, they think for the future.

Besides, when we ignore this tension, it creates anxiety and restlessness; an environment ripe for the creation of blindspots in our personal and professional development.

INTRODUCING BLINDSPOT™

The first tactical toolkit of its kind, Blindspot™ will be your guide as you turn what you know into what you do. The Blindspot Blueprint™ is divided into five modules (16 easy-to-navigate lessons), each packed with immediately applicable material and learning activities.

By the end, you will be equipped with strategies to tackle every step of creating and sharing your unique offering- including discovering personal blindspots, identifying your niche, cultivating an audience, analyzing the market, mind-mapping ideas, pressure testing products, and developing contingency plans.

Module 00: Get Out Of Your Own Way

You can’t be of service to anyone if you’re scared of what everyone says or thinks, (including yourself).

Learn to identify and overcome the behaviors and biases holding you back and uncover your hidden strengths. It’s time to stop caring what other people think, get out of your head and start making an impact!

Recognize the self-limiting beliefs and behaviors that have been holding you back from making the impact you want to have
Install proactive strategies to identify and overcome imposter phenomenon when it inevitably strikes
Pinpoint blind spots and roadblocks as they pertain to you, your audience and your ideas

Module 01: Define Your Superpower

Now that you’ve identified and overcome your unique sticking points, you can double down on what makes you exceptional. We know it may feel weird to admit the fact that we believe we have something of value to share, but when you blend your skills, interests and experiences into a unique value offer you are on the way to building a true competitive advantage.

Double down on the following steps & remember: “If you’re for everyone, you’re for no one.” – Seth Godin

Identify the drives underpinning your behavior to leverage strengths and avoid snares in your work and relationships
Utilize the “strives” model to optimize collaboration and implementation within your teams and people you lead
Distill your unique skills, experiences, areas of expertise, knowledge and stories into your “superpower”
Use one of the most valuable tools created in the field of psychology to illustrate where, when and with whom you share information so as to build trust and learn from feedback
Apply our 4 Step Fit Framework™ to identify your niche, clarify what you do why people need it from you

Module 02: Speak Truth & Solve Problems

Your message means nothing if no one hears it or if it is scattered all over the place. Get your message across more clearly and watch your loyal community of fellow problem solvers grow.

Don’t waste time speaking to “haters.” Instead, identify fellow helpers through the use of our framework which covers:

How to better understand the true needs, fears, and desires of your audience so you can help them make better decisions and overcome barriers to success
Getting your message to your target audience without having to become a “social media guru”
Using our E.A.R.N. Model™ to connect with your community in a more personal, efficient and rewarding way!
Quickly creating and leveraging the most lucrative asset there is for scalable growth- your email list!
Speaking to your customers, clients and followers without coming across salesy or cheesy

Module 03: Bring Your Idea to Life

Enough talking – it’s time to make something real. It’s time to get your ideas into the hands of your audience while ensuring your message, products, services, and overall value are both practical and sustainable.

Create work that lasts by:

Transforming your unorganized thoughts and content into tangible products, services, and value worth shipping
Ensuring you don’t get blindsided by doing a quick and simple competitive analysis on your desired market so you can find where you or your service best fits and stands out
Picking the revenue model and business structure that’s best for you based on your financial goals (don’t worry, we make this simple!)
Identifying financial blind spots and pitfalls so you don’t lose money unnecessarily in pursuit of your goal

Module 04: Marketing Done Right: Avoiding the Fluff

Your idea has shipped, but the real work has just begun.

Learn how to tweak, refine and test your service once it’s out in the world. We’ll teach you how to make contingency plans and plan for next steps so you aren’t a “one-hit wonder.”

Become a cornerstone in your community for years to come by learning how to:

Implement our post-mortem practice to pressure test your ideas, eliminate biases and plan ahead for what might go wrong
Craft an authentic narrative and master the art of storytelling in order to revolutionize how your brand is spoken to, and about
Test, tweak and refine your offer in order to stay ahead of the competition and withstand the test of time
Plan your next steps, deal with setbacks, and manage expectations once your service goes live

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Brett Bartholomew – Blindspot Courses.

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