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Chris Wright And Peter Tzemis – Spellbound Storytelling For Action
Archive: https://archive.fo/MbwMI
“E.P.I.C.” Storytelling Framework
Discover The Simple, 4-Step Storytelling System Directly Responsible For Creating Multiple Top Offers
And Generating Over 100M Online
There are 171,146 words in the English language.
And four of them have made us millions upon millions of dollars online.
In fact one of my clients made over 15M using these 4 little words.
“Once upon a time…”
Because Encapsulated In These 4 Words Is The Most Powerful Motivator Of Human Action To Ever Exist: Storytelling.
Stories “bypass” the rational, conscious part of our brains…
To go straight to the source of every decision we make – a subconscious part of the brain as old as the human species.
Which is why, once you learn how to craft powerful stories…
Triggering the actions you desire in other people becomes remarkably simple…
Whether these actions are getting others to…
- Subscribe to an email list..
- Sign a contract…
- Buy a product…
- Become a repeat buyer or…
- Hand over a $10,000 check…
Point blank, storytelling is a veritable superpower.
And it works whether it’s used in a sales letter…
In a cold-email drop…
Or in a YouTube video or Facebook ad…
And whether you’re talking to someone face-to-face, on the phone or over iMessage.
Just imagine what this superpower could mean for you…
You could write copy that not only converts – but crushes the competition – so you or your client can scale exponentially faster…
And with better results, you can watch as bigger and bigger checks enter your account each month.
Allowing you, whether you’re a copywriter or business owner…
To experience true freedom in your life….
That’s the freedom to step away from your laptop, and spend more time with your loved ones…
Or take a well-deserved vacation to rejuvenate your body and recharge your mind.
But the best part?
ANYONE can harness powerful storytelling.
Because here’s the dirty truth that NO ONE wants you to know:
WARNING: What You’ll Learn Today Has Literally Shaped the World –
For Better or Worse…
By Continuing to Read Today, You Must Commit to Ethical Usage of this Knowledge.
Who are we and what
do we know about storytelling?
It wasn’t always this way –
We both used to SUCK at storytelling.
That is, until one day everything clicked into place –
It was the moment when Chris understood the heart of storytelling.
“Once An Idea Has Taken Hold of The Brain, It’s Almost Impossible to Eradicate.”
Something clicked in Chris’ mind…
He bolted upright…
And ran to his laptop to write down what he had just figured out.
This was it…
The essence of storytelling that moves people to real action…
Powerful ideas.
See, most people think a story is designed to be interesting…
That people should want to read it…
And while this is TRUE…
Crafting a story this way will rarely let you create the action-provoking masterpieces you’re hunting for.
The reality of great storytelling is that the primary objective is to “insert” a powerful idea into someone’s mind…
A powerful idea that moves them to action.
“How exactly does a story embedded with a powerful idea move someone to action?”
When you know the secrets of the limbic brain…
You know how stories can move ANYONE to immediate action.
See, the biggest myth is that we make decisions based on logic and reason…
The truth is that this is a lie we tell ourselves…
And that ALL decisions – big or small – are made emotionally.
This is where the limbic brain steps in…
It’s where every emotion you have ever felt has originated from.
And almost 3 decades ago, a neuroscientist called Antonio Damasio, began to study people with damaged brains…
What he discovered was shocking…
Those who had damaged their limbic brain…
Could rationalize why they had made decisions in the past…
But when it came to making decisions in the present… they couldn’t do it!
The neuroscientist was shocked that nothing could move them to take action anymore. It was like the invisible string pulling them to act – had been severed.
What this proved is that…
We make decisions (and take action) emotionally – directly from our limbic brain.
So how do we speak directly to the human brain?
Through storytelling!
Thanks to MRI machines – which lets us view the brain…
We know that a boring, statistics-filled presentation talks only to the neocortex…
But take those same statistics…
Wrap them in a story…
And the entire brain – and especially the limbic — lights up like a Christmas tree.
It’s for this reason why many of the greatest movements in history have been led by one incredible storyteller, who had mastered the art of activating the limbic brain…
Including…
- Martin Luther King’s “I have a dream” address which paved the way for African American’s to become equal citizens, the following year…
- Winston Churchill’s “we shall fight on the beaches” speech which rallied a broken and desperate United Kingdom into a force that could fight back against the Nazis…
- JFK’s “we choose to go to the moon” that left mankind footprints up there within a decade…
Bottom line, stories work because they activate the emotional powerhouse of the brain – the limbic brain.
It’s the invisible string that pulls people into taking action..
And it’s what has made copywriters, business owners, screenwriters and politicians super rich…
Imagine what this means for you…
The power to write a promo that converts like crazy, forcing clients to line up just to work with you…
The power to revive any fatigued campaign with a story so compelling it hits the top charts of Clickbank…
The power to transform your business from just “hanging on” into an industry leader…
This is a power few marketers truly wield effectively…
But in just a moment, I’ll share with you the storytelling secrets that can transform your life for good.
Triggering the Limbic Brain “on-demand”
is your next superpower.
So how can you tap into the limbic brain with storytelling?
That’s what Chris set out to achieve…
Over the next 18 months, he tried everything you can imagine to craft amazing stories…
And slowly…
Through lots of trial and error…
Including many late nights staring at his screen in frustration waiting for inspiration to strike…
Many times feeling disappointed that a story idea he thought was good – completely bombed
altogether…
But also other months getting surprising messages from happy clients that his story was converting at 32x the control.
Over time, Chris began to consistently write powerful stories that have since become legendary.
Perhaps you’ve heard of BioHarmony?
A story about a woman whose best friend didn’t recognize her at a high-school reunion.
Or Divine Locks?
A story about how a mother’s hair nightmare ruined her daughter’s wedding.
These promos tapped directly into the limbic brain – to produce blockbuster results (and blockbuster sales)…
That lasts for years without fatiguing.
The principles Chris would master became the lifeblood of these runaway success stories.
But there was just one problem…
His secrets to crafting stories that engage, persuade and move people to action…
Lay buried deep in his mind.
I instantly knew that if I wanted this “superpower” for myself…
My mission was simple: to pull those secrets out of him!
Get Chris Wright And Peter Tzemis – Spellbound Storytelling For Action download
For the next 8 months, I worked with Chris every week to learn EVERYTHING he had discovered about crafting action-provoking stories by crafting copy that taps directly into my prospects limbic brain…
What I eventually uncovered could be boiled down to a simple formula…
That could not only be used as a checklist when crafting my own cash-sucking stories from scratch…
But could also be used to transform a “dud” into a superstar…
The culmination of our work was the EPIC storytelling framework.
And if you’ll let me, I’d love to show you how it works…
See, each letter represents a crucial part of storytelling…
Each letter is absolutely necessary if you want to trigger the limbic brain — to implant a powerful idea that moves people to action…
The first letter…
“E” for Emotion
Next, Chris uncovered the “P” for problem…
Which is the very HEART and soul of the story.
See, once Chris knows the deepest emotions of his prospects…
He then turns his sights to what is likely the most overlooked part of storytelling.
Chris told me that after observing top Hollywood directors and screenwriters…
He realized this one thing makes the biggest difference between a blockbuster hit…
And box office failure.
Truth is, once you crack this next part, everything else follows.
As he explained to me over a coffee-fuelled meeting late one night on zoom…
It all comes down to the fundamental question your prospect is asking…
“Why should I care?”
We’re not talking benefits here…
See, just like any movie, your prospect wants — even demands — a reason to care about your story…
And when you give it to them – you can put your prospect on the edge of their seat…
Keep them there…
And carry them through the rest of your story spellbound in its thrall.
The secret sauce, as he revealed…
Hinges on having “stakes” in your story.
That means, creating the dramatic need that the spokesperson must overcome.
It’s what drives the spokesperson into action…
To fight against an obstacle…
And find a resolution that leads to a “happily ever after”
But you have to be very careful because not all stakes are the same.
While some stakes have driven the greatest box office numbers in history…
Or even landed politicians into the oval office…
Others can easily fall flat.
Because if you miss this… your prospect will simply not care.
But get it right – and the story is elevated to the realms of life or death.
All in all, Chris gave me a checkbox of the 6 most important stakes-creating questions
- How personally invested is the protagonist in the outcome (and how can you be dead certain the outcome is compelling enough in the first place)?
- What’s the one specific moment that the vast, vast majority of your readers can relate to in the story?
- Do the stakes meet the 3 “I” criteria?
- And three more…
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And that next part is I-nception
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Finally, Chris turns to the last part: the “C-lose”
Introducing…
Spellbound: Storytelling For Action
Spellbound is the ONLY storytelling course designed to craft stories that do one thing:
Tap into the limbic brain to inspire people to take action…
Inside, you’ll learn our entire “EPIC Framework”…
Emotion… Problem… Inception… and Close.
Where Chris explains step-by-step how to construct stories that grab your prospect by the hand…
Imbed an idea deep in the limbic brain…
And drive them to the action you want them to take.
There’s literally no stone left unturned.
While some concepts are highly advanced…
Everything is simple to understand and learn…
In fact, you’ll have 6 over-the-shoulder videos to go through…
Where you can watch me at each stage of the storytelling process…
You’ll also get all the templates… swipes… and resources you need to start writing action-inspiring stories right out of the gate.
All in all, there’s 10 breakthrough modules for you to go through…
Which I’ll share with you right now…
Module 1: Story-ception 101
This is the HEART of spellbound.
In this module, I’ll walk you through what a story is, and how YOU can harness them to DOUBLE and triple your conversions and squeeze out every penny from your offers, ads, and emails
You’ll also discover…
Get Chris Wright And Peter Tzemis – Spellbound Storytelling For Action download
With this information at hand, you have everything you need to master the EPIC storytelling framework…
Which brings us to…
Module 2: The E.P.I.C Storytelling Framework
This is where the rubber meets the road.
Inside this module, I’ll show you the 4-step EPIC framework for writing hard-hitting, emotionally-driven stories that tap into the limbic brain and persuade your readers and move them to action.
Rigorously tested with over 8-figures in revenue, this foolproof framework will turn you into a masterful storyteller without fail.
In fact, just one story using this formula can add millions of dollars to your (or your clients) bottom line.
You’ll also learn…
- How to prime your reader with Emotional power punches to unlock the most primitive level of your prospect’s brain and hypnotize them to take action
- Problem: The secret to creating emotionally compelling “stakes” that grabs your reader by the collar (And hurls them through your copy at breakneck speeds)
- Inception: How to shape your reader’s world (and enjoy total influence over them)
- Close: Time to bank your reader’s trust for maximum conversions (and unlock eye-popping AOVs)
Combined with the lessons you already put into action from module one, when you finish this section, you’ll be in possession of a powerful one-two punch of time-honored storytelling secrets.
And regardless if you’re a complete newbie or an experienced marketer…
Once you go through these first 2 modules, I guarantee you’ll be on track to make more money and acquire more customers telling stories.
But we set out to make Spellbound the most detailed storytelling course around…
Which is why you’ll also learn about…
Module 3: The Conversion-Boosting-Triggers™ of the Limbic Brain
Never again worry that your story is falling flat.
Because in this module, you’ll discover ways to not only dramatically increase the power of the stories you tell by harnessing the psychology of humans.
You’ll also learn how to instantly bring to life a “dead story” that pulls prospects in their droves.
What’s more, I’ll share with you:
The little-known secret to transforming dull, lifeless sentences into action-packed sequences that can’t be ignored
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- The little-known secret to transforming dull, lifeless sentences into action-packed sequences that can’t be ignored
- The “ limbic brain opener” you need to start every story with to command attention, and effortlessly hook your prospects into saying yes – near instantaneously…
- How to suck your reader into a vortex of imagery that keeps them hooked like addicts to your story.
- What to say to hijack your prospects emotional circuitry and incept your sales message deep within in the limbic brain
- and much, MUCH more!
Better still, after watching this module…
You’ll have at your finger-tips the definitive, step-by-step checklist to create blockbuster stories your market simply cannot ignore
Module 4: The 7 Deadly SINS of storytelling
Sometimes the best way to win is not to do things right, but to avoid doing the WRONG things…
Which is why in this module we’ll cover the 7 deadly sins of storytelling you must avoid so that you can shortcut your way to writing killer stories that move people to take action.
You’ll also discover…
- The #1 mistake storytellers make that tank conversion rates faster than the Titanic
- Why “tried-and-true” can flip the switch OFF in the limbic brain (practically guaranteeing your message goes ignored)
- The hidden “exit ramps” in your story that burns conversions to the ground
- The sure-fire way to OVERLOAD your prospects with “stuck in the mud” details that chase prospects away
By the time you’re finished with this module…
You’ll NEVER again struggle to write a hard-hitting story your prospects (or even clients) go crazy for.
Module 5: Storytelling WITHOUT words
- How to get a 110% boost from your VSL without changing the copy.
- The double post production combo that helped improve our YT ads by 100%
- Love Superheroes? Here’s how the FLASH™ gave us a 10% bump in CVR without changing a single word of the copy. This takes less than 5 minutes to do and can be used on every ad, VSL, and upsell you have.
- The exact frequency to add b-roll, jump cuts, and musical transitions to keep viewers engaged.
- How to direct your creative team to execute like marketers.
- When you should use high-quality products and when you should use your iPhone for maximum money making
Bonus #1: Good Stories & Bad Stories
Bonus #2: Six Words Storytelling
Bonus #3: Story-Hunting
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