Buy ConversionXL (Stefania Mereu) – Building Data-driven Personas Course at GBesy. We actively participate in Groupbuys and are committed to sharing knowledge with a wider audience. Rest assured, the quality of our courses matches that of the original sale page. If you prefer, you can also buy directly from the sale page at the full price (the SALEPAGE link is directly provided in the post).

This lecture will follow up on Class 2, by presenting realistic use cases of personas for different industries. The lecture will explain which elements and data point are most useful for three different types of personas: customer personas, user personas, and marketing personas.

ConversionXL (Stefania Mereu) – Building Data-driven Personas course with special price just for you:  $499  $71

ConversionXL (Stefania Mereu) – Building Data-driven Personas

Learn to build data-driven, effective personas based on research

Customer personas can really drive your business forward

If you base them on data, not fluff and subjective ideation.

This course will teach you to combine qualitative research with quantitative methods to build truly representative personas in a research-based method that is both fast and rigorous.

In just 8 sessions, you’ll be able to…

• Build truly representative and effective personas based on research.
• Quantitatively segment your customer or user base.
• Conduct successful interviews to integrate qualitative data into your personas.

Learn how to build strong personas and actually put them to use

In this course you’ll learn to identify elements of good personas, and provide you with actionable ways to incorporate them in your organization.

The course will also outline the difference between two different approaches in building personas—data-driven vs. hypothesis-driven. You will learn the advantages and disadvantages of each approach and understand which circumstances make one method more appropriate than the other. You’ll also learn to optimally combine qualitative research with quantitative data.

Lastly, you will learn how to package and market your personas in your organization.

This course is right for you if…

• You’re involved in any customer or user centric effort in a medium to large organization.
• You own a startup of any kind, with or without existing customer or user base.
• You’re a UX designer or UX researcher looking to step up their strategy game.

This course is probably not for you if…

• You’re the user of your product (hint: this is an extremely rare circumstance).
• You already have your bullet-proof method to create personas.
• Your company’s monetization strategy exclusively depends on technology advancement.

Skills you should have before taking this course

• Domain expertise on your specific industry (e.g., Marketing, UX Design, etc.)
• Basic knowledge on how to use an electronic spreadsheet (i.e., data handling and graphs).
• Basic statistics understanding (probability, descriptive statistics such as mean and mode, data summary and visualization)is ideal, but not completely necessary.

About your instructor,
Stefania Mereu

Stefania is a UX Data Scientist, Strategist & Evangelist. She is director of user experience at Pearson. Before then, she was Sr. Quantitative UX Researcher at Express Scripts and Vice President of Research at Vast, a medium size startup that raised $14 million last year.

Previously, she worked as a Statistician and Human Factors Engineer at the Federal Aviation Administration and as a researcher at University of Illinois at Urbana-Champaign. She also served as a consultant for Fortune 500 companies, including Southwest Airlines, USAA and Google.

She obtained a doctorate degree in Cognitive Psychology from Sapienza University of Rome in Italy. She loves teaching, spending time with her family, cooking delicious Italian food and playing board games. She also loves music. Fun fact: her graduate school job was at a record store specialized in rare vinyl. She was also a freelance contributor of an Italian music magazine.

Your full course curriculum

Building data-driven personas

Lesson 1

Personas

This introductory lecture will guide the user through some general, but important considerations about the use of personas in an organization, and will present a few real world use cases. What are they? How do you build them? And why?

Lesson 2

Elements of good user personas

The lecture will explain what elements need to be included in personas, how to make personas actionable, and how to maximize personas effectiveness by adapting their elements to the context in which they’ll be used.

Lesson 3

Hypothesis-driven vs data-driven personas

The third lecture will present two approaches in the creation of user personas, and will rationalize advantages and disadvantages of each approach.

Lesson 4

Quantitative, data driven user segmentation

This lecture will introduce you to the data-driven, quantitative method of creating personas.

Lesson 5

Qualitative validation of user segments

Get ConversionXL (Stefania Mereu) – Building Data-driven Personas download

This lecture will introduce you to the process of creating personas through qualitative techniques.

Lesson 6

Examples of personas for different industries

This lecture will follow up on Class 2, by presenting realistic use cases of personas for different industries. The lecture will explain which elements and data point are most useful for three different types of personas: customer personas, user personas, and marketing personas.

Lesson 7

Put it together and sell it

The process of packaging the persona is important to ensure that personas will be used in the organization. I’ll show how to package the personas to ensure effectiveness in the evangelization process.

Lesson 8

Practical examples and wrap-up

We’ll examine several examples of student submitted data, and try to imagine what kind of personas the data could generate.

 

Read more: http://archive.is/uB6sb

Building Data-driven Personas|Conversionxl|ConversionXL (Stefania Mereu) – Building Data-driven Personas|Stefania Mereu

---

Buy the ConversionXL (Stefania Mereu) – Building Data-driven Personas course at the best price at GBesy.. After your purchase, you will get access to the downloads page. You can download all the files associated in your order at here and we will also send a download notification email via your mail.

Unlock your full potential with ConversionXL (Stefania Mereu) – Building Data-driven Personas courses. our courses are designed to help you excel.

Why wait? Take the first step towards greatness by purchasing ConversionXL (Stefania Mereu) – Building Data-driven Personas courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. With our trusted payment gateways, Stripe and PayPal, you can confidently complete your transaction knowing that your financial information is protected.

Stripe, known for its robust security measures, provides a safe and reliable payment process. With its encrypted technology, your sensitive data remains confidential throughout the transaction. Rest assured that your purchase is protected.

PayPal, a globally recognized payment platform, offers an additional layer of security. With its buyer protection program, you can feel confident in your purchase. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?

• Your identity is completely confidential. We do not share your information with anyone. So it is absolutely safe to buy the ConversionXL (Stefania Mereu) – Building Data-driven Personas course.
• 100% Safe Checkout Privateness coverage
• Communication and encryption of sensitive knowledge
• All card numbers are encrypted using AES at relaxation-256 and transmitting card numbers runs in a separate internet hosting atmosphere, and doesn’t share or save any data.

How can this course be delivered?

• After your successful payment this “ConversionXL (Stefania Mereu) – Building Data-driven Personas course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
• If this happens, please wait. The technical department will process the link shortly after. You will receive notifications directly by e-mail. We appreciate your wait.

What Shipping Methods Are Available?

• You will receive a download link in the invoice or YOUR ACCOUNT.
• The course link always exists. use your account to login and download the ConversionXL (Stefania Mereu) – Building Data-driven Personas course whenever you need.
• You only need to visit a single link, and you can get all the ConversionXL (Stefania Mereu) – Building Data-driven Personas course content at once.
• You can do your learning online. You can be downloaded for better results and can study anywhere on any device. Make sure your system does not sleep during the download.

How Do I Track Order?

• We always notice the status of your order immediately after your payment. After 7 days if there is no download link, the system will automatically complete your money.
• We love to hear from you. Please don’t hesitate to email us with any comments, questions and suggestions.