ConversionXL, Timothy Gerald Wilson – Data presentation and visualization

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ConversionXL, Timothy Gerald Wilson – Data presentation and visualization

Drive stakeholders to take action with the results of your reports and analyses

There is a dangerous belief that, because data is objective, it can speak for itself: as long as the charts and tables and slides are accurate, then the analyst’s work is done. This is analogous to stopping and going home after running 25 miles of a race and believing that you have completed a full marathon. What gets delivered in a report or as the result of an analysis, and HOW it gets delivered, is as critical in determining whether stakeholders take action with the information as the underlying analysis itself. More information is generally NOT better. Changing up the data visualizations throughout a presentation primarily just to “mix things up” is a terrible idea.

Presenting “the data” and expecting the stakeholders to draw their own conclusions is a guarantee that they will draw no conclusions at all! The great news is that there are a range of straightforward tips and techniques—grounded in some basic understanding of how the brain processes information—that can be learned and immediately put into practice to ensure that analytics deliverables are clear, understood, and retained by the business stakeholders to whom they are delivered.

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After taking this course you’ll…

• Identify the most effective data visualization for any situation so that the information is readily understandable by your target audience
• Create data visualizations that avoid pitfalls that can introduce confusion and require unnecessary effort for stakeholders to understand and internalize key takeaways
• Craft a narrative that holds the attention of key stakeholders, while also improving their ability to understand and retain the information being presented.

This course is essential for you if …

• You are responsible for analyzing data and presenting the results to peers, executives, or other stakeholders who need to make decisions based on the information you present to them.
• You want your analyses to be regarded as some of the most valuable work conducted within the organization.
• You need the skills necessary to improve the actionability of the reports and analyses you develop, as well as the ability to teach others how to develop those same skills.

This course is NOT for you if…

• Deeply believe that the “data speaks for itself,” so how that data is packaged and presented does not matter.
• Are already deeply familiar with and actively putting into practice the data visualization and data storytelling best practices established by Edward Tufte, Stephen Few, Dona M. Wong, Nancy Duarte, Cole Nussbaumer Knaflic, and Brent Dykes.
• You are extremely adept at doing the data crunching while relying on others to determine how best to take the results of that work and communicate it effectively so that the business can actually put it to use.

Get ConversionXL, Timothy Gerald Wilson – Data presentation and visualization download