Dave Kaminski – YouTube Video Ads For Regular People

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Dave Kaminski – YouTube Video Ads For Regular People

It’s Not Hype, Salesmanship or Some New Discovery.
It’s Just The Way It Is…

Here’s the bottom line.

The fastest and easiest way to get traffic to any website…traffic that actually converts into leads and customers…is to use paid advertising.

And the cheapest paid advertising available, without question, is YouTube video ads.

That doesn’t mean that the other paid advertising options (like Facebook, Instagram, LinkedIn, Pinterest, Bing, etc.) are bad. They’re not. They are all great in their own way.  It’s just that they are more expensive. And more competitive.

In a nutshell, with YouTube video ads you can get the same results as those other platforms, but typically at a much lower cost. And without having to battle a dozen different competitors.

Again, that’s not hype.  That is…literally…just how it is.
Let Me Tell You Again How Cheap and Non-Competitive
YouTube Video Ads Can Be

YouTube video ads typically cost 3x less than Facebook ads. Is that a hard, etched in stone number? No. Sometimes an ad for a particular market might be 10x less. Sometimes it might be 2x less. Sometimes it might be the same. But overall, you can typically expect the ad cost on YouTube to be about a third of what you might spend on Facebook.

In the real world, that means if it’s costing you $3 to get a lead on Facebook, that same lead will probably cost you $1 on YouTube. And with some advanced targeting tricks in YouTube, it’s not unheard of to get leads for as little as 15 cents (yes, you read that right).

YouTube video ads typically have 3x less competition than Facebook ads. In fact, only about one-third of YouTube’s ad inventory is filled. For you that means your advertising opportunities on YouTube are wide-open.

In the real world that means you’re not going to be competing with a bunch of other businesses for someone’s attention. Where on Facebook…(and I literally checked my Facebook newsfeed before writing this)…I saw 3 ads competing with each other within the first 10 posts of my feed.

Which leads us to viewer intent.

On Facebook, viewer intent is low. That means people are typically just wasting time, scrolling through posts about what other people are eating, doing or thinking. Your job as an advertiser is to interrupt their trance and make them interested in something they weren’t even thinking about.

On YouTube, viewer intent is high. That means people are searching for something specific. And your video ad…about that same specific thing…can appear in the video they decide to watch. In other words, you are catching them at the EXACT MOMENT they are looking for a solution…a solution your product or service can provide.
But Wait, There’s More!
Free Advertising On The World’s 2nd Largest Search Engine!

YouTube isn’t the typical social media platform where people spend their time humble-bragging and stalking each other.

Instead, it’s a platform where people type in words for things they are looking for. At its roots, it’s a search engine. And when it comes to search engines, YouTube is the 2nd biggest in the world (behind Google, which is #1).

1 billion people, each and every day, are on YouTube. And those 1 billion people watch an average of 5 billion videos a day.

That’s a lot of eyeballs. And here’s why this is important to you.

YouTube only charges you for video ads if people watch them for longer than 30 seconds (or if they click on the ad). So what happens if someone watches 25 seconds of your ad and then clicks the skip button? Nothing. You are not charged a penny. Zero. Nada. Zilch.

So what good does that do you? Well, let me ask you this…do TV ads ask you to click a button? No. They simply make you aware of a product. But advertisers still spend million on them because they know that once people are aware of a product, a certain percentage will end up buying the product.

It can work the same way on YouTube. Except you aren’t spending millions…YouTube is letting you make people aware of your product or service for free.
Let Other People Do All The Work of Building
Huge Audiences and Becoming “Influencers”…
Then Steal Those Audiences and Sell To Them

Back in the old-days of the Internet, when you needed to sell your stuff you would find the top dogs, the big-wigs, the “influencers” in your market and beg them to promote your stuff to their audience in exchange for 50% of your sales (and usually more). It was called finding super-affiliates.

These days YouTube lets you do basically the same thing. Except there is no begging and it’s a helluva lot cheaper.

Let me explain.

The parade of people who want to become famous or influencers on YouTube is endless. Most fail. But some stick with it, constantly churning out content. After a few miserable years, they have built an audience of millions…with video views in the tens of millions.

Now here’s the part where you’re going to thank those YouTube influencers for all of their hard work.

Let’s say there’s a YouTube influencer in your market. They have millions of video views.

Guess what? YouTube will let you steal their audience. That means YouTube will let you run your ads in front of their videos, to their audience. In other words, you get to profit from a big, targeted-audience that someone else built.

Now are you starting to understand how powerful YouTube video ads can be for your business?
Almost Sounds Too Good To Be True, Right?
Well, There’s Always a Catch.
And That Is To Run Profitable Ads On YouTube,
You Need To Know What The Hell You’re Doing.
So Let Me Help You With That

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