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Diem Tran – 8 Weeks to Start & Run a Cleaning Referral Agency
Resource Content
Welcome: Introduction to the Cleaning Referral Agency Model
PreviewAbout the Instructor: Diem’s Story (7:54)
PreviewWhat to expect in this course | 8 Week Bundle or Separate Lessons (9:59)
PreviewReferral Agency vs. Cleaning Company
PreviewIntroducing Dustin | Why start a Referral Agency (6:16)
PreviewStart Up Cost & Monthly Expense (5:47)
Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts
StartSetting Your Expectations | What to Expect in Starting a Referral Agency (5:11)
StartSelecting an Effective Business Name & Domain Name (4:27)
StartSelect Business Entity & Obtain Business License (2:31)
StartOpen 3 Bank Accounts | What are they used for? (3:29)
Part 2: Branding as a Referral Agency | Logo, Tagline, Website
StartCreate a Memorable Logo & Captivating Tagline
StartWhat to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time
StartQuestions & Answers
StartA Website Review | What Works & What Doesn’t (33:09)
Part 3: Software Needed to Run Your Business | What Diem Uses
StartTypes of Software Needed to Run a Referral Agency Efficiently
StartQuestions & Answers
Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay
StartMarket Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate
StartHow to Handle Various Types of Discounts vs Cleaner Pay (2:46)
StartHow to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)
StartDiem’s Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included
StartQuestions & Answers
Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service
StartIn Home Estimates vs Phone Estimates vs Online Booking
StartSales Script for Maximum Conversion
StartExplainer Video Example for Booking Page (Free Bonus) (1:20)
StartSetting Proper Expectations w Client Terms of Service
StartQuestions & Answers (5:05)
Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board
StartRecruiting is the Most Important Part of a Referral Agency (3:41)
StartThe Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment
StartOrientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)
StartOn-boarding: What Belongs Inside a Cleaner File
StartRe-enforcing Culture of Working Relationship (3:37)
StartQuestions & Answers (7:36)
Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy
Start2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)
Start20 Marketing Ideas for Immediate Growth & My Assessment of Each
StartGrowing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)
StartEmails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas
StartEmails, Emails, Emails | 14 Nurturing Emails to Recurring Clients
StartEmails, Emails, Emails | 19 Emails to Nurture & Convert Contacts
StartEmails, Emails, Emails | 12 Sales (Re)Capture Email
Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload
StartExpanding Your Business | What is a Resource Center (1:27)
StartDownload Your Own Resource Center with Sample Copy/Content (39:11)
StartDiem’s Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.
Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators
StartWhen and How to Hire Virtual Assistants | Phase Yourself Out
StartOn-boarding a Virtual Assistant | The First 3 Days
StartKey Performance Indicators | Assess the Health of Your Business (1:21)
StartPitfalls to Avoid as an Absentee Owner (2:10)
Wrapping Up
StartFive Things to Remember After This Course (2:59)
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