DigitalMarketer, Marcus Murphy – Partnership Development Launch Plan

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DigitalMarketer, Marcus Murphy – Partnership Development Launch Plan

Partnership Development Launch Plan: The Revenue Growth Lever You’re Not Pulling in Your Business Workshop
Course Overview
Partnership Development Launch Plan: The Revenue Growth Lever You’re Not Pulling in Your Business
31 hours on-demand content 5 downloadable resources
Ready to massively grow your revenue? In this workshop, you’ll learn to recognize individuals, brands, and companies within your market who already have an email ho or audience full of your ideal customers, already primed to buy. An they need is an introduction! With the expert guidance of Marcus Murphy Head of Partnerships at DmitalMarketer, students will understand which qualities to look for in a possible strategic partnership, the steps to initiating contact and establishing collaboration, and how to evaluate whether your alliances are meeting the goals you set out. Regardless of whether you’re a solo-preneur or a multi-tiered operation, this workshop will help your organization know where (and how) to find mutuallyxxdumve and beneficial opportunities to scale your brand, reach new audiences, and ultimately reach new revenue heights.
What You’ll Learn
Assess your company, strengths and needs to truly understand where a partnership might bring new opportunity and benefit
Employ outreach strategies to excite and engage your potential new partners without overwhelming them
Course Outline
Partnership Vision
Introduction
Background on DM Partnerships
The Vision Equation
Strengths and Needs
Filling out the Asseff ment
Reviewing Your Results
Identifying Your Indirect Competitors
Complete the Partner Avatar Worksheet
Review the Partner Avatar Worksheet
Positioning
Linkedln and the CVJ
Linkedln at the Awareness Stage
Linkedln at the Engagement Stage
Linkedln at the Subscribe Stage
Action Status
Linkedln at the Convert Stage
Create Your Character Diamond
Review The Character Diamond
Linkedln at the Excite Stage
Outreach
Creating Conversations
Ask These Amazing Questions
Create Transactional Wins
Ask For The Partnership
Wrap HP
Maras Muruhl,
Marcus Murphy is a sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francis., gum from sort-up to multi-billion dollar giant. He has also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships, and is a recognized instructor and speaker at Linkedin. Currently, the Head of Business Development & Partnerships at DigitalMarketer, Marcus has pioneered new and effective techniques that enhance the results of the traditional inside sales model. He believes a combination of inside sales, social selling, and strategic partnerships are the next generation of business growth.

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