Enlightened Online Marketing With George Kao

Module 1: Making Your Message Visible: Content, Distribution & Partnering (November 18)

During this session, you’ll gain clarity about the 3 keys to get your message and content visible online. Once you learn these key strategies, you will be able to effectively evaluate your plans and focus on the content marketing strategies that are most aligned with your purpose.

In this module, you’ll:

Explore the 3 key aspects of successfully spreading your message online
Understand how to make content more engaging to your ideal audience
Learn the various ways you could distribute your message
Identify your natural partners for spreading your content beyond your own network
Session 1.5 Coaching and Q&A (December 9)
Building on the teachings in module 1, George will go deeper with the material through discussion, experiential exercises and live coaching. Bring your marketing questions and challenges.

Module 2: Optimizing Your Website
(Your Online Home) (December 16)

Your website is the headquarters of your online presence. It’s what people tend to look for first when they are considering your services or products, or to invite you to speak. Most business owners either spend way too much money to make a website that is hard to update, or they create something quickly without thoughts about optimizing it.

In this module, you’ll:

Explore 3 stages of creating & optimizing your website, to resonate with your ideal audience
Discover how to conduct a ‘Website User Interview’ — to understand how your audience really engages with your website
Learn how to easily create a great looking website, costing only $100 – $500
Utilize free tools to help optimize your website’s ranking on search engines, like Google

Module 3: Easily Creating Videos to Engage Your Tribe (December 30)

Thanks to the rapid growth of bandwidth, the online world is moving increasingly towards video. If you want to build trust and engagement with your audience, video is highly recommended. In this session, you will practice and break through to creating video simply and resonantly.

In this module, you’ll:

Understand the power and practice of “chunking down” your content
Learn the 3 basic styles of video (Selfie, Screencast, Interview)
Utilize the principle of “Quality follows Quantity” — creating a rhythm of practice
Module 4: Diamonds In Your Backyard: Connecting with Your Existing Tribe (January 6)

Whether you know it or not, you have spent a lifetime cultivating a network of people. Every single one of your contacts is influential to some other circle of people. In this session, you will begin to clarify those whom you already know could be the perfect referral sources, or connections to groups of prospective clients for you.

In this module, you’ll:

Get clear about the most influential people for your business and learn ways to connect with them
Create a simple plan to keep in touch with your warm contacts
Discover ways for authentically approaching your network for referrals when it comes time to enroll new clients
Module 5: Teleclasses & Webinars: Establishing Credibility Through Online Speaking (January 13)

Chances are good that you’ve attended a teleclass or webinar that has been transformational for you. Perhaps as a result, you purchased someone’s product or service. Or you learned something important and came to trust the speaker more. In this session, you will learn how to deliver an effective webinar or teleclass.

In this module, you’ll:

Explore the current tech tools for doing webinars and determine which ones are best for you
Learn the parts of a transformational talk and understand how to deliver an effective online speech
Understand the common pitfalls to creating successful webinars and teleclasses and discover how to avoid them
Session 5.5 Coaching and Q&A (January 20)
Building on the teaching in modules 2-5, George will go deeper with the material through discussion, experiential exercises and live coaching. Bring your marketing questions and challenges.

Module 6: Client Delight & Word of Mouth: Authentic Marketing Arises from Delightful Service (January 27)

The most authentic way to market yourself is when your clients do it for you. Word of mouth happens when your services are so helpful for people, and the engagement with your business so delightful, that they cannot help but talk about you to others who could benefit from what you do. In this session we will explore the mindset to help you improve your services continuously, so that you reach the holy grail of marketing: consistent referrals through word-of-mouth.

In this module, you’ll:

Explore the crucial mindset of client touch points and learn how to speak to directly to them
Utilize simple ways to keep improving your client sessions
Discover ways to maintain relationships with your previous clients to inspire word-of-mouth referrals
Module 7: Using Facebook & LinkedIn to Grow Your Ideal Audience (February 3)

Of the many social media networks, Facebook and LinkedIn are the ones considered to be nearly “requirements” for one’s online presence. In this session you’ll learn the most important ways to use Facebook and LinkedIn for online presence-building and marketing.

In this module, you’ll:

Understand the different ways that Facebook Pages, Profiles, Groups and Events help you build your tribe
Discover ways to optimizing your Facebook presence
Learn the most efficient actions to take on Facebook for your marketing and relationship building
Learn how to optimize your LinkedIn profile
Explore the most efficient and effective ways to use LinkedIn for marketing and relationship building
Module 8: Growing Your Blog Audience & Email Newsletter Subscribers (Your “List”) (February 10)

Your blog is the most active part of your website, and what prospective clients and referral sources will look at to see your latest ideas. Your email newsletter (“your email list”) is how you can most reliably contact your fans and prospective clients, because everybody has to check email. In this module we will look at the ways to optimize these two channels.

In this module, you’ll:

Discover diverse ways of creating content naturally
Explore your ideal blogging stages and publishing rhythm
Learn the keys to optimizing your blog readership
Understand how to improve the engagement of your email newsletters

Module 9: Going Beyond Constant Enrollment: Your Visibility Plan & Launch Calendar (February 17)

In this final module you will put it all together into a visibility plan that works for you. You’ll also plan your calendar of enrollment periods, which is when you focus on bringing on new clients. After this module you will be more organized with your marketing than most business owners. You’ll experience more ease and freedom than ever before, knowing that you now have a marketing structure that is aligned with your energy and goals!

In this module, you’ll:

Learn the antidote to marketing anxiety — calmly plan and implement a few launches each year
Begin creating a launch plan that resonates with you and is appropriate for your audience
Bring it all together into a structured yet natural plan (aligned with your energy) for growing your visibility!
Session 9.5 Coaching and Q&A (February 24)
Building on the teaching in modules 6-9, George will go deeper with the material through discussion, experiential exercises and live coaching. Bring your marketing questions and challenges…