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Ezra Firestone – Blue Ribbon Mastermind

Why You Need a Mastermind

My name is Ezra Firestone, and I’m the industry’s leading expert in ecommerce (their words, not mine!). And early on in my career, I realized this…

Masterminds make a whole lot of sense.

Think about it: You’re out there every day growing your business by testing new strategies, trying new software, and making new connections—but imagine if you could get the benefit without all of the time and effort. In a mastermind you don’t just benefit from your work, you benefit from everybody’s work.

And with Blue Ribbon, you will grow your business much faster.

You will also enjoy your business more because you’ll have us. I don’t know about you, but we love this stuff, and we know that being a business owner can be a hard and lonely undertaking without the support of a community.

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This Isn’t For Everyone

Blue Ribbon is a mastermind for high-earning ecommerce sellers, but to join you need more than just a fat wallet. Our strength comes from our collective experience and open cooperation, and for the benefit of the group we only accept those who fit our unique set of criteria:

Yes, you must be a successful ecommerce seller.

So that we are all of the greatest value to each other, everyone must be a high-level seller both in terms of revenue and experience. You must own an ecommerce brand that generates at least $100,000/month in revenue to be considered.

You must have integrity.

We are not interested in doing whatever it takes to make a buck. If you join Blue Ribbon, you must commit to running a business that uses honest practices and is good to its customers and employees.

You must be positive and looking to have fun.

When you join Blue Ribbon, you contribute more than just your experience; you also add value via your personality and mindset. To join this group, you must bring enthusiasm and a positive attitude—both in your wins and your losses.

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You must have a willingness to share and learn.

We’re all in this together! For Blue Ribbon to run at its full potential, you must be willing to share your wins and your losses, and you must be excited to learn from other people. We share our experiences to help each other grow—not to brag. If you have to be the smartest guy in the room, please be smart somewhere else.

You must be committed to enjoying your success now.

In Blue Ribbon we don’t work for our businesses, we make our businesses work for us. We do not want members whose only goal is to work 100 hours a week. You must be interested in enjoying your life now, whether that means eating good food, enjoying hobbies, spending time with loved ones, or all of the above.

What’s Included in Blue Ribbon?

2 Live Mastermind Calls Each Month:

Led by Ezra and featuring everything that’s working in his 7- and 8-figure ecommerce stores, his ecommerce education business, and his ecommerce software company.

2 Live Events Each Year

We get together and focus on deeper strategy and implementation, and really get to know each other, make connections and have a great time. For your own benefit and the benefit of the group, you must attend at least 1 event per year.

Full Access to Smart Marketer Premium Trainings

We lead the industry in ecommerce education, and our course catalogue is an incredibly rich resource available whenever you need it. Our trainings on Facebook advertising, email marketing, Amazon and more are worth over $10,000 by themselves.

The Exclusive Blue Ribbon Facebook Group

You’re always connected to the Ribbon. Any time you need to tap into the power of the group—before making a new hire, committing to new software, or deciding where to focus your time and energy—we’re all here to help.

Everyone here is really nice and friendly, and open to discussing strategies and helping each other out.

Stu Carter

Rules for Blue Ribbon

1. Confidentiality

   All information shared in Blue Ribbon is 100% confidential and for member use only. Sharing confidential information with anyone other than a business partner or employee is strictly prohibited and will result in the immediate removal from the group with no refund. (This has never happened before.)

2. Guests are not allowed

   Our live events are for top-level business owners only—you may not bring friends. If you want to bring a business partner or employee that can be arranged, but you will have to pay for the cost of their attendance.

3. Be there or be… Out

   You must be willing to show up for mastermind calls, and attend at least 1 live event each year. Space in this mastermind is limited, and for the good of the group we only want members who are going to be engaged and enthusiastic.

You feel really comfortable and welcome at the events. It’s just a great time and a great experience.

Davina Hearne

The thing I like the most about Ezra is his integrity. It’s not all about making money. He’s more worried about having the best product, the best system, the best information, and it’s all up to date and it’s always improving.

Brad Kidder

The Big Picture

Yes, we focus mainly on profitable strategies for growing our ecommerce businesses. Without this, Blue Ribbon would never have been a success. But we believe more goes into creating a successful, sustainable business.

Ecommerce Platforms

• Amazon: An unmatched opportunity in ecommerce – Amazon is an all-in-one ecommerce solution, and the best place to start a new brand.
• Ecommerce Store: A platform that you control – Anyone who is in this game for the long haul must have their own independent ecommerce store.

Sources of Revenue

• Advertising: The only consistent, scalable source of visibility – If you want to build a sustainable business, you must master the art of paid traffic.
• Content Marketing: How to stand out in your market – To compete in this industry, you need to engage your audience with story-based content.
• Email Marketing: The best way to keep your audience engaged – 35% of your revenue should come from sending content and offers via broadcasted and automated emails.

Team Building & Management

• Hiring Employees: When to scale and how to choose the right people at the right time.
• Building A Happy Team: Creating an enthusiastic team is the most fun, consistent, and sustainable way to produce good work.
• Project Management: How to scale your operation and achieve your goals faster.

Mindset

• Taking Responsibility: The more responsibility you’re willing to take, the more your business will grow.
• The Long Game: We are not interested in get-rich-quick schemes; we are interested in deliberate, consistent growth through sustainable strategies.
• Passion and Purpose: Why do you want to grow your business? Once you achieve your goals, will you actually enjoy your success?

Lifestyle

• Balance: You don’t want your business to take over your life, you want it to make the other areas of your life better.
• Health: How to feel good, and avoid letting the work-from-home lifestyle wear you down.

Everybody’s here to meet people and help each other. The information is incredibly valuable. It’s very laid back. it’s super fun!

Troy Remelski

Ezra is a practitioner as well as an educator, which makes the information he’s talking about really valuable for someone who wants results similar to what he’s getting.

James Schramko

How Do I Join?

Blue Ribbon is only for people who fit the above criteria—top-level ecommerce business owners who are fun and passionate and love this stuff as much as we do—and membership is granted on a case-by-case basis.

Once accepted, annual dues are $19,750 for the first year: $6,000 the first month and $1,250 each month thereafter. This investment is non-negotiable. If it feels like a stretch, Blue Ribbon is not right for you. I would recommend investing your time and money into improving your ad campaigns and sales funnels.

If you think you’re a good fit, and you’re ready to make the investment to join the group… Then we would love for you to apply. After you submit your application, a member of my team will contact you to chat about your membership.

(If you are accepted, there is no obligation to join—but you really should!)

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