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$449 $89 – Intermediate – Advanced Google Tag Manager Course – Julius Fedorovicius
Unleash the power of Google Tag Manager and learn how to solve complex web tracking challenges. With server-side tagging and GA4 examples
Designed for: Intermediate users who want to become GTM professionals
Duration: 9 hours of main content + 5 hours of server-side tagging
Last update: January 31st, 2022
What will you learn in this course?
In this intermediate/advanced Google Tag Manager course, you will learn:
- How data layer works under the hood
- How to access custom data on a website (when a developer is too busy to help)
- How to create advanced triggers
- Introduction to necessary technical topics and how to apply them in GTM
- How to deal with technical challenges, such as iFrames
- How to properly test your setup (no, Preview and Debug mode is not enough)
- How to configure GA4 Ecommerce setup (from planning to implementation)
- How to configure server-side tagging in GTM, how to optimize it, and how to benefit from it
A course that’s up-to-date, engaging, highly practical, with support
This sounds like a very low bar for an online course, right? But apparently, many Google Tag Manager courses in the market struggle with that.
If you found a course bundle or an extensive training program (that looks like a good deal), check when was the last time they updated their GTM course(s). You might be surprised
Things are different at Analytics Mania. This course is:
- Regularly updated
- Filled with practical lessons + you will apply them on a sandbox website
- With easy-to-understand explanations of complex concepts
- With a clear step-by-step process (not just filled with random tutorials)
- With time-saving resources (exclusive templates and checklists)
- With support from the instructor and other students
- With lifetime access (no deadlines and expiration dates)
- Taught by one of the top GTM practitioners in the world
Want to learn more? Keep reading.
For those who want to become GTM professionals
After completing this course, you will be able to:
- Speed-up tracking implementations/updates, make them easier to scale
- Communicate with developers easier and more efficiently
- Build a solid testing practice that prevents expensive mistakes
- Create internal workflows in your company that make data control easier to handle
- Feel more confident with technical terms (if you don’t consider yourself technical yet)
- Solve complex web tracking challenges
- Adapt to the future where tracking setups will become more complex and powerful due to things like server-side tagging
Take your website tracking skills to the next level and unleash the power of Google Tag Manager. This course will help you achieve that. It’s about time for you to go next-level.
For those who want to prepare for the future of web analytics
Over the last several years, the digital analytics industry has drastically changed (e.g. Apple’s ITP, privacy regulations, the launch of Google Analytics 4, etc.). And things are not slowing down.
Don’t be left behind. Stay sharp and up-to-date.
This course can help you with that, for example:
- You will learn how to configure Google Analytics 4 Ecommerce setup (from A to Z)
- Other examples (that involve Google Analytics) will also be using GA4
- Learn how to configure the server-side GTM setups (that will increase the quality of your data collection)
Still using Universal Analytics? Not a problem! Enroll now and you will also get the previous version of this course with Universal Analytics examples (including Enhanced Ecommerce setup).
What can you expect from this course?
9 modules
More than 60 videos explaining the inner depths of Google Tag Manager. Everything you need to know in order to call yourself an experienced GTM specialist.
Dedicated GA4 Ecommerce module
1 out of 9 main modules of this course is dedicated just to the implementation of Google Analytics 4 Ecommerce via Google Tag Manager. It’s impossible to properly learn this topic just from a single 20-minute video. There are many nuances that you need to be aware of. Length of the module: ~2 hours.
Two modules about server-side GTM setup
Server-side tagging is a powerful but complex topic. If you (or your company) are serious about data collection and want to improve its quality, these two modules will help. You’ll start with the basic setup and then will go towards more powerful solutions.
Practical tasks and sandbox website
This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course). Note: for server-side tagging lessons, you will need to use your own website and domain.
Quick quizzes
At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.
Useful resources
You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.
Lifetime access to the course + Free Updates
Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Once the course gets an update (e.g. a new lesson or re-recorded module), you’ll get that instantly, free of charge.
30-day money back guarantee
If you complete this Google Tag Manager course and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.
Is this Google Tag Manager course right for you?
This course is designed for those who consider themselves intermediate Google Tag Manager users and want to learn more. Before taking it, you should already know basic concepts like tags, triggers, variables, data layer, how to use the preview and debug mode, how to track standard interactions and conversions.
This course is right for you if:
- You’ve been using GTM regularly at least for the last 6 months. It is recommended for you to have completed my GTM for Beginners course (or something of a similar level).
- You’re not afraid to learn technical topics like HTML, CSS, DOM, RegEx, etc.
- You want to be an expert in GA4 ecommerce implementation
- You want to start using server-side GTM to improve your data collection
- You want to be sure that your tracking implementation is solid and tested
- You want to learn how to access custom data on a website without the developer’s help
This course is not for you if:
- You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
- You are afraid of learning technical topics like HTML, CSS, DOM, etc.
- You think that GTM can/should 100% replace developers in your projects.
- You’re just starting to learn GTM
- You expect to learn JavaScript here. Even though we will be definitely using JS code snippets, they will be ready-made. There is still a lot for you to learn in GTM, even without JavaScript.
This course is on-demand. You can learn at your own pace and apply new knowledge in your own GTM account.
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$449 $89 – Intermediate – Advanced Google Tag Manager Course – Julius Fedorovicius
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