Joint Venture Back End Seminar – Dan Kennedy and Jeff Paul

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Discover How To Transform Even The Most Desperate, Cash-Starved Business Into A Well-Oiled, High-Profit Money Machine — In 60 Days or Less And Funnel Your Way To MASSIVE  Backend Profits Starting Today!

Joint Venture Back End Seminar by Dan Kennedy and Jeff Paul,
Salepage link: At HERE. Archive:

Discover How To Transform Even The Most Desperate, Cash-Starved Business Into A Well-Oiled, High-Profit Money Machine — In 60 Days or Less And Funnel Your Way To MASSIVE  Backend Profits Starting Today!

Finally Revealed: The Exact Inside Information 100+ Info-Millionaires Have Already Used To Build Their Own 7-Figure Businesses!

…easily spend over $100,000.00 and you will NOT FIND THIS INFORMATION anywhere else.

You can go buy EVERY book ever published, EVERY course ever sold on the subject of Joint Venture Systems and Back-end Marketing, go through EVERY “guru’s” works on this topic, easily spend over $100,000.00 and you will NOT FIND THIS INFORMATION anywhere else.

My library is massive. I know just about everybody in this field who teaches or consults. Some charge as much as $15,000.00 to attend their seminars. NONE OF THEM PROVIDE THE COPIOUS, PRACTICAL, STEP-BY-STEP INSTRUCTIONS AND SUPPORTING EXAMPLES THAT I DO HERE, FOR A COMPLETE JOINT VENTURE, BACK-END MARKETING AND WEALTH-BUILDING SYSTEM.

The enormity of all the money you’ve been letting slip through your fingers, the realization of giant opportunities squandered….. the sophisticated complexity of this information….. the “to-do list” it lays out for you….. it all may be too much for you to take. You may be depressed. You may go looking for a ledge. (Please, just have an adult beverage. Calm down. Return it for refund. Forget it.)

OR…..

You will be motivated like never before in your life by the epic opportunities lying right in front of you to dramatically increase your profits and income, to use the “back-end” of your business as a fast wealth accumulator. Maybe even to reinvent your entire business for the better .

Dan Kennedy  Paper-‘n- Ink Alchemist

And what might you pay for that coaching session, where such a secret would be revealed?If someone you knew to be enormously successful, who you respected and trusted offered to reveal to you THE SINGLE MOST IMPORTANT SECRET that makes the difference in business between huge profits, wealth, and ideal lifestyle vs. struggling just to earn a modest income — would you pay attention?

On top of that, what if this person offered an IRON-CLAD GUARANTEE, that the little-known, little-understood information he would reveal would be worth at least $100,000.00 in added wealth to you in the first 12 months you possessed it alone?

I’m that person, and the ‘secret’ is the subject of this letter.

My name is Dan Kennedy, and if you are receiving this letter, you probably are already quite familiar with me, and have heard me speak, attended my seminars, maybe receive my newsletter and have already profited from knowing me.

However, what you may not know is, that it is THIS SECRET, more so than any or all other know-how I’ve acquired in 30 years, that has been directly responsible for the following achievements, which might also be appealing for you:

To make a very large income from serving a surprisingly small number of customers, thus enjoying a simple, low-stress business.

To create very predictable, dependable income. For the past 4 years, I have predicted my next year’s income 10 to 12 months in advance and been within 5% of the target each year.

To get wealthy fast. Personally, I’ve created more wealth for myself in the past 6 years than in the previous 24. I have clients who’ve multiplied their wealth by as much as 100-times in just a few years by applying this SECRET to their businesses.

> To make a business saleable for a large “exit payday.” That may or may not interest you in the short-term, but take the long view.  I did sell a part of my business in 1999, for a substantial sum, plus continuing compensation.  I did so in a field where 99% of all businesses are never saleable!  Why?  THIS SECRET.

To multiply your income without multiplying your work, hours or headaches.

…one idea I got from you recently pulled in over $102,396.17 in less than 47 days!

“Dan, your information is worth more than its weight in gold! Just one idea I got from you recently pulled in over $102,396.17 in less than 47 days! In fact, on my biggest day, I brought in a whopping $ 35,772.83 . When I told my wife, she got angry – because with your idea, I made in ONE DAY what it takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it up 10 her by buying her a new home – with four acres for her new horse). That one idea paid for all of the books, courses, and seminars (including travel and food) I’ve ever bought from you. In fact, I could spend $7,500.00 a year on your products for the next 10 years – and still not spend all of the money I made with this one brilliant idea. You’ve got a client for life. Thanks again, Dan.Investing my money in your marketing information has brought better returns than the stock market on its best day – and I don’t. have to worry about any risk!

Jeff Gardner, President, Success Achievement

Once THIS SECRET is fully deployed in your business, you’ll be on a most unusual economic curve, able to work less and less yet make more and more.

Now this may shock you, but I am going to reveal THE SECRET right here in this letter. No charge. Nothing to buy.

This violates a rule of writing sales letters, incidentally; never to educate, only to persuade and motivate. However, if you were properly selected to receive this letter, then I have every reason to believe you are a bit “smarter than the average bear”, so that I can go ahead and give you quite a bit of information and then let you arrive at your own decision about acting on it, and trust you’ll do so, without relying on a lot of fancy salesmanship. We’ll see.

Anyway, whether I’m nuts for doing so, or not, I’m going to start teaching, not selling, so please get a highlighter or pen to underline and make notes, because you’ll probably want to keep this letter, reflect on it, possibly share it with associates.

What “THE Secret” Is Not

Let me begin by telling you — maybe surprising you — with what THE SECRET is not.

It is not attitudinal. While attitude, mind-set, self-motivation, etc. are all extremely important, and there most certainly are critically important differences between the way super-successful entrepreneurs think vs. the way everybody else thinks, this still is NOT the most powerful point of wealth-leverage. Not even close.

It is not “direct response marketing.” While avoiding traditional advertising like the plague is mandatory, and understanding and using direct marketing, from powerful copy to the right media, is all part of the winning formula, it is NOT the most important key to a giant income.

It is not “target marketing” either. While zeroing in only on high probability prospects, and marketing efficiently is very beneficial, that isn’t THE SECRET either.

Oh, and it is not business specific, either. As you know, I’m in the “information marketing business” as are many of my clients, Platinum Inner Circle Members, and joint venture partners, so I’ve been applying THE SECRET to those kinds of businesses. But THE SECRET has near-universal application . Odds are great, to your particular business, too. Small or large, local or national, product or service, doesn’t matter. Your key to unprecedented financial success and freedom is this SECRET.

Also, this is NOT related to any one “breakthrough opportunity”, like the Internet, or Websites, or e-mail, or FAXing, or whatever. It’s bigger than such things. But it is NOT vague and conceptual either; it is hard-as-nails practical.

Who’s kidding who — there really aren’t any secrets left,  are there????

Okay, you got me.

Truth is, as secrets go, what I’m about to lay out before you isn’t much of a secret. Not like, say, Bill Clinton’s Black Book or the engineering plans for a stealth bomber. Maybe you’ll feel a bit of a let-down when I pull back the cover and show it to you…but…

Keep two very important things in mind:

First, I assure you that the reason 95% of all business owners and entrepreneurs never get beyond earning a living, to creating gigantic income, profits, wealth and freedom is this “thing” we’re about to discuss. And if just about ANY businessperson were to re-focus the bulk of his attention, energy and effort to this “thing”, his income would take off like a rocket.

Second, there’s quite a gap between knowing about a ‘secret’ and knowing what to do about what you know — and then doing it.

That’s why, after discussing this with you, I, of course, do want to offer you an action step, a way to do what 95% won’t do; to get focused on and into productive action on this ‘secret’ immediately.

THE SECRET, REVEALED  

Now, here it is:

Every businessperson is way too focused on the “front-end” of his business, the getting of customers, the making of sales — and barely pays any attention at all to the “back-end” of the business. Yet, “the back-end” is where all the real opportunities lie.

Yeah, maybe you already knew that.

But let’s dig deeper…..Forget about whether you know it or not, and honestly confront this question:

If I offered you $1,000.00 right now to show me, in diagram form, your thorough, comprehensive, detailed SYSTEM for creating maximum value and getting maximum income from each customer that enters your business, would you be chest-beating proud of your system????

Most business owners would rather strip naked in the center of town at high noon than show me their “back-end marketing system.

…my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years

“140,000.00 in business in 4 days, and a big chunk of that was extra revenue I’d have never seen without the one suggestion you gave me. If I’d been using that one since the first of the year, I’d be at least $100,000.00 farther ahead.”“Here’s a much deserved testimonial. I should have sent you this formal thank-you sooner, but I’ve been so busy making money with all the killer marketing stuff I’ve learned from you, I haven’t taken the time.

Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years.”

Joe Polish, Piranha Marketing, Inc.  http://joepolish.com/

Well, it’s time to do something about that.

Listen, all the cost is in getting the customer. The giant profits can’t come from there. The giant profits must come after the first sale.

How much do I know about that? The President of the largest company in my own field, in the information products, multi-media programs, newsletter, etc. business told me straight out that the average 5-year value of a customer to them, after first purchase, was $180.00. At the time, the average 5-year value of a customer to me, after first purchase, was $3,500.00. And most of my customers are his customers, our lists overlap!

Hey, that means I can make just as much money as he does with just 1/20th the work, 1/20th the overhead, 1/20th the infrastructure, 1/20th the responsibility.

It also means, if he wasn’t so pig-headed stupid, set in his ways, and lazy, I could quickly make his business 20-TIMES (!!!) MORE VALUABLE.

Why Do I Get Twenty Times More Value Per Customer Than He Does???

Quite frankly, if you don’t have a burning desire to know the answer to that question, then you have missed the point of this entire letter, and might as well stop reading now. If what I just said doesn’t turn up the heat under your curiosity to a white-hot level, you’re just not the person I thought you were. If you don’t instantly recognize that knowing the answer(s) to that one question could be worth hundreds of thousands of dollars (or more) to you, then bail out right here.

If you “get it”, then you instantly know YOU MUST GET YOUR HANDS ON EVERY LITTLE DETAIL, EVERY SECRET-WITHIN-THE-SECRET behind this amazing 20-times multiple.

If I told you I was going to reveal it only to whoever showed up at a special meeting at noon tomorrow in Chicago, would you grab your toothbrush and head for the airport?

Well, the key word above is “system.”
Not accident.

You see, I have a painstakingly detailed, thoroughly engineered, fully integrated, admittedly complex “SYSTEM” for making your customers 20-times more valuable to you than they are now . In fact, it took two full days to teach it . Which I did, one time only, earlier this year. (And never will again.)

When I walk a client through this “system” start to finish, from scratch, it typically takes one to two days, at my base fee of $6,800.00, $13,600.00 for the two days. I just did exactly that with an owner of a pretty big mail-order company, and we uncovered five hidden, unexploited back-end opportunities in his business. Each one is very, very conservatively worth $500,000.00 to him first year. Who knows what I’d find for you. (He told his staff we’d just had a three-million dollar day. And he’s no dummy. He’s built a 20-million dollar business from scratch.)

That’s why, after dealing with this as only a small part of my last-ever, 3-day “Information Publishing & Advanced Direct Marketing Boot Camp” , the attendees there DEMANDED A FOLLOW-UP SEMINAR ONLY DEVOTED TO “BACK-END.”
Now think about that for just a minute. A couple hundred people have traveled from as far away as Australia, paid about $3,500.00 each to be in the room, been with me for three long days — are they tired? Burnt-out? Heard enough? No. Instead, they are literally lined up urging me to immediately schedule and take their money to devote two more days just to fully exploring this single topic.

Dan Kennedy’s “Joint Venture Marketing and Back-End Systems”

A Very Small Sampling Of The Joint Venture & Backend Secrets That Are Covered On These 12 CD’s

PARASITE MARKETING & JOINT VENTURES:1.  The three “concerns” of the potential joint venture marketer you must ably answer to get the deal you want — whether he enunciates them or not

2.  How to domino one good JV into dozens

3.  The secret to getting lots of other marketers to eagerly use your offers as package inserts, newsletter inserts, mailings to their lists, etc.

4.  How to do cheapskate, highly efficient parasite marketing to a big list

5.  Discussion of Joint Venture Marketing with JEFF PAUL, author ‘How To Make $4,000.00 A Day Sitting At Your Kitchen Table In Your Underwear’

6.  JV details…..how much to pay, how to structure deals, etc.

PROLIFIC PRODUCT AND OFFER INVENTION:

7.   The one thing every product should do, that most don’t

8.   A list of every possible kind of back-end info-product

9.  How to sell a back-end product and get paid for it months before it is completed (legally)

10.  Why and how to use “the layaway plan” approach to collecting for big-ticket and/or future delivery products

11.  Understanding “the membership upgrade” as back-end product

12.  How to create situations that force upgrades

13.  Why, when and how to sell “the everything bundle” of products or services

14.  The secret super-profitable “mega buyers” hidden in your customer base and how to find them

15.  How to take the same back-end product and sell it several different times by varying pricing, bundling, formats, means of delivery

16  How to apply the Hollywood secret of “sequels” to your back-end business……. periodically re-cycle successful promotions…… build a year-long schedule of back-end offers in advance

17.  How to buy great business, self-help, how-to and other books from major publishers and famous authors at 20-cents on the dollar to use as bonuses, “stick” gifts, and member gifts

18.  The amazing opportunities in re-selling “marketing utilities” (Websites, e-mail, auto- responders, broadcast FAX, broadcast voice) to your customers….. get paid every month, do zero work

19.  The secret of locking customers into services that can be disconnected, for VERY secure and predictable continuing income (like being the utility company)

20.  Five different opportunities for selling the same “seminar-in-a-box” product

THE HIGHLY PROFITABLE SCIENCE OF UPSELLING:

21.  Three ways to do “would you like to SuperSize that?” upselling

22.  An example of an upsell on an order form that pulls 44% conversions

23.  How to “switch” the buyer from free bonuses to a profitable upsell

24. How to add “forced continuity” to your offers and order forms. (This was literally invented by Dan’s Platinum Members for their businesses, and is a hugely profitable add-on sales strategy.)

25.  How to make every box you ship or package you deliver sell something for you

……use these strategies to significantly increase your average transaction size, so you can better offset customer acquisition costs, easily afford more frequent and consistent communication with customers, and enjoy higher profit margins and better cash flow.

CATALOG MARKETING:

26.  Everything you ever wanted to know about a catalog of your own

27.  Right and wrong ways and times to use your catalog (vs. solo offers)

28.  What one offer must be in your catalog

PARASITE MARKETING & JOINT VENTURES:

29.  The secret to getting lots of other marketers to eagerly use your offers as package inserts, newsletter inserts, mailings to their lists, etc.

30.  The three “concerns” of the potential joint venture marketer you must ably answer to get the deal you want — whether he enunciates them or not

31.  How to domino one good JV into dozens

32.  How to do cheapskate, highly efficient parasite marketing to a big list

33.  Discussion of Joint Venture Marketing with JEFF PAUL, author ‘How To Make $4,000.00 A Day Sitting At Your Kitchen Table In Your Underwear’

34.  JV details…..how much to pay, how to structure deals, etc.

TOLL POSITION PROFITS:

35.  Getting paid very well for access to your lists and/or use of your endorsement

36.  Getting paid once vs. getting paid over and over again, on life value of the customer acquired through your toll booth

37.  Why and when to exchange lists

38. How to trade your “dead leads”, expired subscribers and/or inactive customers for “fresh value”

39.  The secret of “sponsorships”….. how one marketer sends 225,000 catalogs to his customers and has all the printing and postage costs paid for him (Hey, if you can’t make money under that scenario, you just can’t make money!)

LICENSING:

40.   An inside look at both sides: being a Licensor, being a Licensee

41.  Five ways you can make money licensing your content, technology, products, etc. — a million dollar opportunity you may be overlooking

42.  Exclusive vs. non-exclusive licensing

43.  Discussion with Michael Kimble and John Alanis re. licensing examples

“¦…fully understanding joint ventures, toll positions and licensing can provide more leverage (financial and time) for your business than anything else, so you can grow faster, receive multiple streams of continuing passive income, and increase the value of your customers without the necessity of creating more products and services or doing more work.

What you DON’T know about these strategies could very well mean you are working much too hard for the income you have, and leaving large sums of easily acquired income behind.

NEWSLETTER MARKETING:

44.   How to price a paid subscription newsletter

45.   When to offer it to your customers

46.   How to build a powerful subscription offer

47.   Pros, cons, and how-to’s for free trial or low price trial offers

48.  The most profitable secret about renewals ever discovered

49.  How to “pitch” in the newsletter….. how much to sell, how many offers, how often, etc .

EXTRA-POWERFUL SALES TOOLS FOR BACK-END MARKETING:

50.  Why, when and how to use Audio to sell

51.  Why, when and how to use Video to sell

52.  Why, when and how to use Tele-Seminars to sell

53.  Why, when and how to use FAXing to sell

45.  Why, when and how to use e-mail to sell

55.  Why, when and how to use broadcast-voice to sell

56.  What one piece of information about your customers automatically gives you 12 super promotion opportunities a year?

MANAGING A BACK-END BUSINESS FOR MAXIMUM PROFITS:

57.  The #1 “unpleasant truth” you must never fight

58.  Understanding a business’ maturity cycle…..relationships between front-end and back-end

59.  Capitalizing on the “peak moment in time” when your customers’ value is at its highest

60.  How to thoroughly analyze, segment and micro-manage your customer li st

MARKETING BACK-END SERVICES:

61. Understanding how to create a huge monthly income stream with coaching programs (and minimize the work)

62.  How to promote “big payday” events (whether you speak or not)

63.  Discussion with Craig Forte about his successful coaching program and its marketing

USING THE INTERNET SUCCESSFULLY:

64.  How to create

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