#1 How and where can I find more Maniacs?

Let me answer your question with a question: Have you ever printed business cards and left them on a counter or pinned them to a store’s bulletin board in hopes of getting business?

Yeah, me too. Those days are behind us, trust me.

I am not going to tell you to go and hang out in forums and pretend to give a shit about the conversation when all you need right now are customers. I respect you and my reputation much more than that.

The system I am going to teach you works. Not by going out and ‘attracting’ or ‘finding’ everyone, but instead you are going to go out and REPEL everyone who doesn’t understand you and your business. Remember, we don’t need everyone, we only need 1,000 Maniacs to change our lives.

#2 What do I send to my subscribers (and how often)?  

Here’s an idea: send them what they asked for and do that as often as you said you would. Thanks, Captain Obvious!

Obvious, yes. Common, no.

We only want an email list for one simple reason, to build relationships with our audience. There is no need to overthink and overcomplicate this.

It is like any other relationship you have in real life. If you want to stay friends with someone, you stay in contact with them, share stories, be vulnerable, and quite simply give a shit about more than just your feelings.

Once you’ve grasped this, the rest becomes simple.

#3 Can I build an audience from scratch?

There is no other way to do it. You cannot get to 0 — 1,000 without passing between 3, 14, 73, 246, and 741.

Everyone starts with no audience. The sad truth is most stay there and never get to experience a life of doing work that matters, travelling the world, and waking up excited to get back to work. 

And even if you’re not just getting started, the 1,000 Maniacs process for attraction, engagement, and retention will help you grow your list faster – much faster.

#4 How can I build an amazing business to provide the most value for future customers?

Give people what they want and need, and not what we think they want or need. I’ve developed a process where everything is built upon what the customer asks for.

This must be the part where I tell you to ASK your list what they want?! Oh geez, I hope not.

Is it useless to ASK my audience what they want?

Well, I won’t go that far. But ASKING is not what will take you deeper with your audience. In fact, the only way is the basis of every strong relationship we have — it is the act of listening.

In fact, the only way do this is the basis of every strong relationship we have — the act of listening.

When we ask questions and listen to our audience we learn about their struggles, fears, doubts, goals, and ambitions. Once you know this, you will simply be able to provide the utmost value to your audience and future customers.

Ask, yes. But listen, always.

#5 I have good content, how do I get people to convert?

Begin with the end in mind. Every piece of content we create needs to be made with a specific goal in mind for the consumer.

Your audience to be educated, entertained, or inspired with everything you create. This will allow them to seek and find true value in your work. This value creates trust. Trust builds authority. And Authority ends with leadership in your market.

Don’t worry, I’ve boiled this down to a step-by-step process.

#6 I’ve never done this before and it all seems overwhelming!

At one point we were in the same boat. I didn’t go to school for this and I don’t expect you to know what to do.

I acquired this knowledge through a lot of trial, error, sweat and tears. My goal is to help you avoid the tears.

I’m not here to tell you this isn’t going to be a lot of work. It is. But it’s work that matters. It’s work that’s worth doing – for you, your family and the “Maniacs” you’re going to serve.

Now, you can follow my step by step path or you can try to do it alone. You can hit the pavement and wear out your favorite shoes. Or, you can join me and a like-minded community.

I am here to support you – you don’t have to do this alone.