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Kevin Zhang – Ecommerce Millionaire Mastery
Module 1: Introduction To Ecommerce
- Lesson 1: Understanding the Entrepreneurial Mindset
- Lesson 2: The eCommerce Skillset
- Lesson 3: Opportunities Beyond Drop Shipping
Module 2: Branded Niche Dropshipping
- Lesson 4: My Unique Approach to Dropshipping
- Lesson 5: Discussing Other Approaches: The General Store
- Lesson 6: Discussing Other Approaches: The Single Product
- Lesson 7: What is Branded Niche Dropshipping?
- Lesson 8: How to Find your Perfect Niche
- Lesson 9: An Expert Approach to Sourcing on Aliexpress
Module 3: Ecommerce Consumer Psychology
- Lesson 10: The Importance of Understanding Consumer Psychology
- Lesson 11: The Four Pillars of Consumer Psychology
- Lesson 12: The Three Types of Buyers and Target-Conscious Acquisition
- Lesson 13: The Five Golden Steps to Generating Sales
Module 4: Shopify Store Mastery
- Lesson 14: Introduction to Shopify and Web Design
- Lesson 15: Understanding the importance of Adobe Photoshop
- Lesson 16: Discussion on the Importance of Apps and Services
- Lesson 17: How to find Affordable and high-Quality Image Creatives on the Internet
- Lesson 18: The Fabulous 5 Keys to an Engaging Website
- Lesson 19: How to Name Your Brand and Pick a Domain Name
- Lesson 20: The Characteristics of an Effective Product Page
- Lesson 21: How to Turn AliExpress Images into Engaging and High-Quality Pictures (5 methods)
- Lesson 22: How to Write Incredible Product Descriptions using the Circle of Value Framework
- Lesson 23: Warning Against Common Bad Practices and Insight into Optional Page Elements
- Lesson 24: How to Add Trust Badges to Your Product Page
- Lesson 25: How to Add Multiple Tabs to Your Product Page
- Lesson 26: How to Add in Videos to Your Product Page
- Lesson 27: How to Add in Sizing Charts to Your Product Page
- Lesson 28: How to Add in Photo Reviews to Your Product Page
- Lesson 29: Navigating the Shopify Platform
- Lesson 30: Navigating the Shopify Theme and App Store
- Lesson 31: The Theory Behind Brand Logos
- Lesson 32: Step-by-Step Logo Creation: Example 1 (Fight Cartel)
- Lesson 33: Step-by-Step Logo Creation: Example 2 (Soul Bottoms)
- Lesson 34: Step-by-Step Logo Creation: Example 3 (Modern Habitat)
- Lesson 35: Step-by-Step Logo Creation: Example 4 (Lucca Leather)
- Lesson 36: Step-by-Step Logo Creation: Example 5 (The Pet Park)
- Lesson 37: Overview of District Theme
- Lesson 38: Configuring the District Theme Skeleton
- Lesson 39: Step-by-Step Banners Creation: Example 1 (Fight Cartel)
- Lesson 40: Step-by-Step Banners Creation: Example 2 (Soul Bottoms)
- Lesson 41: Step-by-Step Banners Creation: Example 3 (Modern Habitat)
- Lesson 42: Step-by-Step Category Picture Creation: Example 1 (Fight Cartel)
- Lesson 43: Step-by-Step Category Picture Creation: Example 2 (Soul Bottoms)
- Lesson 44: Step-by-Step Category Picture Creation: Example 3 (Modern Habitat)
- Lesson 45: Step-by-Step Final Touches: Example 1 (Soul Bottoms)
- Lesson 46: Step-by-Step Final Touches: Example 2 (Modern Habitat)
- Lesson 47: Creating a Home Page collection on District theme
- Lesson 48: Overview of Prestige Theme
- Lesson 49: Configuring the Prestige Theme Skeleton
- Lesson 50: Step-by-Step Banners Creation: Example 1 (Lucca Leather)
- Lesson 51: Step-by-Step Banners Creation: Example 2 (The Pet Park)
- Lesson 52: Step-by-Step Category Picture Creation: Example 1 (Lucca Leather)
- Lesson 53: Step-by-Step Category Picture Creation: Example 2 (The Pet Park)
- Lesson 54: Creating an Instagram Feed on the Home Page
- Lesson 55: How to Organize Products within a Collection
- Lesson 56: How to Create a Contact Us Form
- Lesson 57: How to Create an Order Tracking Page on Your Website
- Lesson 58: Essential Website Pages to Have in Order to be Legally Compliant
- Lesson 59: How to Create a Comprehensive Website Footer
- Lesson 60: How to Remove “Powered by Shopify” From Your Website Footer
- Lesson 61: How to Increase Conversion Rate and Capture Valuable Data Using Wheelio (Exact Configuration)
- Lesson 62: How to Speed up the Editing Process Using a Bulk Editor
- Lesson 63: How to Optimize Load Time on Your website
- Lesson 64: Protecting Your Website From CopyCats
Module 5: Setting Up Your Facebook Account for Advertising
- Lesson 65: Setting up your Business Manager
- Lesson 66: Setting Up a Facebook Page for Your Business
- Lesson 67: Setting up Your Ad Account and Creating Your Pixel
- Lesson 68: Creating a Back-up Pixel and Easy Catalogs using Trackify
Module 6: Making engaging and Highly Profitable Advertisements
- Lesson 69: Introduction to Facebook Creatives
- Lesson 70: The Anatomy of a Facebook Advertisement
- Lesson 71: The 4 Characteristics of an effective Facebook Advertisement
- Lesson 72: Introduction to Making effective Facebook Creatives
- Lesson 73: Still Image Creatives
- Lesson 74: Step-by-Step Still Image Ad Creation: Example 1 (Fight Cartel)
- Lesson 75: Step-by-Step Still Image Ad Creation: Example 2 (Soul Bottoms)
- Lesson 76: Step-by-Step Still Image Ad Creation: Example 3 (Modern Habitat)
- Lesson 77: Slideshow Creatives
- Lesson 78: Step-by-Step Slideshow Ad Creation: Example 1 (Fight Cartel)
- Lesson 79: Step-by-Step Slideshow Ad Creation: Example 2 (Soul Bottoms)
- Lesson 80: Step-by-Step Slideshow Ad Creation: Example 3 (Modern Habitat)
- Lesson 81: Carousel Creatives
- Lesson 82: Step-by-Step Product Angle Carousel Creation
- Lesson 83: Step-by-Step Best Seller Carousel Creation
- Lesson 84: Step-by-Step Product Video Carousel Creation
- Lesson 85: Video Creatives
- Lesson 86: Step-by-Step Video Ad Creation: Example 1 (Soul Bottoms)
- Lesson 87: Step-by-Step Video Ad Creation: Example 2 (Modern Habitat)
- Lesson 88: How to Write Effective Copy: My Plug and Play Writing Process
- Lesson 89: Step-by-Step Copywriting: Example 1 (Fight Cartel)
- Lesson 90: Step-by-Step Copywriting: Example 2 (Soul Bottoms)
- Lesson 91: Step-by-Step Copywriting: Example 3 (Modern Habitat)
- Lesson 92: Discussion: Using Emojis Effectively in Ad Copy
Module 7: Facebook Ad Strategy Mastery (Part 1)
Module 8: Facebook Ad Strategy Mastery (Part 2)
- Lesson 115: Everything you need to know About CBO’s
- Lesson 116: Advanced CBO Strategy 1
- Lesson 117: Advanced CBO Strategy 2
- Lesson 118: Advanced CBO Strategy 3
- Lesson 119: Advanced CBO Strategy 4
- Lesson 120: Advanced CBO Strategy 5
- Lesson 121: Shotgun Surf
- Lesson 122: Sniper Method
- Lesson 123: Manual Bid Scatter bomb (John Style)
Module 9: Most Important Business principles to understand for eCommerce
- Lesson 124: Revenue or Total Sales
- Lesson 125: Cost of Goods Sold (COGS)
- Lesson 126: Gross Margin
- Lesson 127: Average Order Value
- Lesson 128: Target CPA or Target Cost per Acquisition
- Lesson 129: Cash Flow
- Lesson 130: High Ticket vs. Low Ticket Items
- Lesson 131: The Magical Ratio and Price Testing
- Lesson 132: Subscription Based Model
- Lesson 133: Free + Shipping
- Lesson 134: Product Bundles
Module 10: Email Marketing and SMS Marketing for Dropshipping
- Lesson 135: Effective Email Marketing: Email Blasts
- Lesson 136: Effective Email Marketing: Automated Email Flows
- Lesson 137: How to Set Up SMS Marketing
Module 11: A/B Testing and Multivariate Testing
- Lesson 138: How to Set Up A/B Testing
- Lesson 139: How to Set Up a Multivariate Test
Module 12: Customer Support Best Practices
- Lesson 140: Introduction to Customer Support
- Lesson 141: How to Fulfill Your First Order
- Lesson 142: How to Start with Customer Service for Your Store
- Lesson 143: How to Hire a Team and Automate the Process
- Lesson 144: How to Handle Returns and Exchanges: Finding a 3PL
- Lesson 145: How to Handle Returns and Exchanges: Crafting your Returns Policies
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Ecommerce Millionaire Mastery|Kevin Zhang|Kevin Zhang – Ecommerce Millionaire Mastery
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