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Kevin Zhang – Ecommerce Millionaire Mastery
Module 1: Introduction To Ecommerce
- Lesson 1: Understanding the Entrepreneurial Mindset
- Lesson 2: The eCommerce Skillset
- Lesson 3: Opportunities Beyond Drop Shipping
Module 2: Branded Niche Dropshipping
- Lesson 4: My Unique Approach to Dropshipping
- Lesson 5: Discussing Other Approaches: The General Store
- Lesson 6: Discussing Other Approaches: The Single Product
- Lesson 7: What is Branded Niche Dropshipping?
- Lesson 8: How to Find your Perfect Niche
- Lesson 9: An Expert Approach to Sourcing on Aliexpress
Module 3: Ecommerce Consumer Psychology
- Lesson 10: The Importance of Understanding Consumer Psychology
- Lesson 11: The Four Pillars of Consumer Psychology
- Lesson 12: The Three Types of Buyers and Target-Conscious Acquisition
- Lesson 13: The Five Golden Steps to Generating Sales
Module 4: Shopify Store Mastery
- Lesson 14: Introduction to Shopify and Web Design
- Lesson 15: Understanding the importance of Adobe Photoshop
- Lesson 16: Discussion on the Importance of Apps and Services
- Lesson 17: How to find Affordable and high-Quality Image Creatives on the Internet
- Lesson 18: The Fabulous 5 Keys to an Engaging Website
- Lesson 19: How to Name Your Brand and Pick a Domain Name
- Lesson 20: The Characteristics of an Effective Product Page
- Lesson 21: How to Turn AliExpress Images into Engaging and High-Quality Pictures (5 methods)
- Lesson 22: How to Write Incredible Product We join Groupbuy AND always try to share knowledge with more people. Especially the quality is the same as salepage. You can buy directly at salepage, with full price. (link SALEPAGE are mounted directly on the post)s using the Circle of Value Framework
- Lesson 23: Warning Against Common Bad Practices and Insight into Optional Page Elements
- Lesson 24: How to Add Trust Badges to Your Product Page
- Lesson 25: How to Add Multiple Tabs to Your Product Page
- Lesson 26: How to Add in Videos to Your Product Page
- Lesson 27: How to Add in Sizing Charts to Your Product Page
- Lesson 28: How to Add in Photo Reviews to Your Product Page
- Lesson 29: Navigating the Shopify Platform
- Lesson 30: Navigating the Shopify Theme and App Store
- Lesson 31: The Theory Behind Brand Logos
- Lesson 32: Step-by-Step Logo Creation: Example 1 (Fight Cartel)
- Lesson 33: Step-by-Step Logo Creation: Example 2 (Soul Bottoms)
- Lesson 34: Step-by-Step Logo Creation: Example 3 (Modern Habitat)
- Lesson 35: Step-by-Step Logo Creation: Example 4 (Lucca Leather)
- Lesson 36: Step-by-Step Logo Creation: Example 5 (The Pet Park)
- Lesson 37: Overview of District Theme
- Lesson 38: Configuring the District Theme Skeleton
- Lesson 39: Step-by-Step Banners Creation: Example 1 (Fight Cartel)
- Lesson 40: Step-by-Step Banners Creation: Example 2 (Soul Bottoms)
- Lesson 41: Step-by-Step Banners Creation: Example 3 (Modern Habitat)
- Lesson 42: Step-by-Step Category Picture Creation: Example 1 (Fight Cartel)
- Lesson 43: Step-by-Step Category Picture Creation: Example 2 (Soul Bottoms)
- Lesson 44: Step-by-Step Category Picture Creation: Example 3 (Modern Habitat)
- Lesson 45: Step-by-Step Final Touches: Example 1 (Soul Bottoms)
- Lesson 46: Step-by-Step Final Touches: Example 2 (Modern Habitat)
- Lesson 47: Creating a Home Page collection on District theme
- Lesson 48: Overview of Prestige Theme
- Lesson 49: Configuring the Prestige Theme Skeleton
- Lesson 50: Step-by-Step Banners Creation: Example 1 (Lucca Leather)
- Lesson 51: Step-by-Step Banners Creation: Example 2 (The Pet Park)
- Lesson 52: Step-by-Step Category Picture Creation: Example 1 (Lucca Leather)
- Lesson 53: Step-by-Step Category Picture Creation: Example 2 (The Pet Park)
- Lesson 54: Creating an Instagram Feed on the Home Page
- Lesson 55: How to Organize Products within a Collection
- Lesson 56: How to Create a Contact Us Form
- Lesson 57: How to Create an Order Tracking Page on Your Website
- Lesson 58: Essential Website Pages to Have in Order to be Legally Compliant
- Lesson 59: How to Create a Comprehensive Website Footer
- Lesson 60: How to Remove “Powered by Shopify” From Your Website Footer
- Lesson 61: How to Increase Conversion Rate and Capture Valuable Data Using Wheelio (Exact Configuration)
- Lesson 62: How to Speed up the Editing Process Using a Bulk Editor
- Lesson 63: How to Optimize Load Time on Your website
- Lesson 64: Protecting Your Website From CopyCats
Module 5: Setting Up Your Facebook Account for Advertising
- Lesson 65: Setting up your Business Manager
- Lesson 66: Setting Up a Facebook Page for Your Business
- Lesson 67: Setting up Your Ad Account and Creating Your Pixel
- Lesson 68: Creating a Back-up Pixel and Easy Catalogs using Trackify
Module 6: Making engaging and Highly Profitable Advertisements
- Lesson 69: Introduction to Facebook Creatives
- Lesson 70: The Anatomy of a Facebook Advertisement
- Lesson 71: The 4 Characteristics of an effective Facebook Advertisement
- Lesson 72: Introduction to Making effective Facebook Creatives
- Lesson 73: Still Image Creatives
- Lesson 74: Step-by-Step Still Image Ad Creation: Example 1 (Fight Cartel)
- Lesson 75: Step-by-Step Still Image Ad Creation: Example 2 (Soul Bottoms)
- Lesson 76: Step-by-Step Still Image Ad Creation: Example 3 (Modern Habitat)
- Lesson 77: Slideshow Creatives
- Lesson 78: Step-by-Step Slideshow Ad Creation: Example 1 (Fight Cartel)
- Lesson 79: Step-by-Step Slideshow Ad Creation: Example 2 (Soul Bottoms)
- Lesson 80: Step-by-Step Slideshow Ad Creation: Example 3 (Modern Habitat)
- Lesson 81: Carousel Creatives
- Lesson 82: Step-by-Step Product Angle Carousel Creation
- Lesson 83: Step-by-Step Best Seller Carousel Creation
- Lesson 84: Step-by-Step Product Video Carousel Creation
- Lesson 85: Video Creatives
- Lesson 86: Step-by-Step Video Ad Creation: Example 1 (Soul Bottoms)
- Lesson 87: Step-by-Step Video Ad Creation: Example 2 (Modern Habitat)
- Lesson 88: How to Write Effective Copy: My Plug and Play Writing Process
- Lesson 89: Step-by-Step Copywriting: Example 1 (Fight Cartel)
- Lesson 90: Step-by-Step Copywriting: Example 2 (Soul Bottoms)
- Lesson 91: Step-by-Step Copywriting: Example 3 (Modern Habitat)
- Lesson 92: Discussion: Using Emojis Effectively in Ad Copy
Module 7: Facebook Ad Strategy Mastery (Part 1)
Module 8: Facebook Ad Strategy Mastery (Part 2)
- Lesson 115: Everything you need to know About CBO’s
- Lesson 116: Advanced CBO Strategy 1
- Lesson 117: Advanced CBO Strategy 2
- Lesson 118: Advanced CBO Strategy 3
- Lesson 119: Advanced CBO Strategy 4
- Lesson 120: Advanced CBO Strategy 5
- Lesson 121: Shotgun Surf
- Lesson 122: Sniper Method
- Lesson 123: Manual Bid Scatter bomb (John Style)
Module 9: Most Important Business principles to understand for eCommerce
- Lesson 124: Revenue or Total Sales
- Lesson 125: Cost of Goods Sold (COGS)
- Lesson 126: Gross Margin
- Lesson 127: Average Order Value
- Lesson 128: Target CPA or Target Cost per Acquisition
- Lesson 129: Cash Flow
- Lesson 130: High Ticket vs. Low Ticket Items
- Lesson 131: The Magical Ratio and Price Testing
- Lesson 132: Subscription Based Model
- Lesson 133: Free + Shipping
- Lesson 134: Product Bundles
Module 10: Email Marketing and SMS Marketing for Dropshipping
- Lesson 135: Effective Email Marketing: Email Blasts
- Lesson 136: Effective Email Marketing: Automated Email Flows
- Lesson 137: How to Set Up SMS Marketing
Module 11: A/B Testing and Multivariate Testing
- Lesson 138: How to Set Up A/B Testing
- Lesson 139: How to Set Up a Multivariate Test
Module 12: Customer Support Best Practices
- Lesson 140: Introduction to Customer Support
- Lesson 141: How to Fulfill Your First Order
- Lesson 142: How to Start with Customer Service for Your Store
- Lesson 143: How to Hire a Team and Automate the Process
- Lesson 144: How to Handle Returns and Exchanges: Finding a 3PL
- Lesson 145: How to Handle Returns and Exchanges: Crafting your Returns Policies
- Lesson 146: How to Handle Returns and Exchanges: Dealing with Angry Customers
- Lesson 147: How to Set up Zendesk
- Lesson 148: How to Set up a G Suite
- Lesson 149: How to Set up Facebook Comment Moderation
Module 13: Keeping Your Business Alive and Out of Trouble
- Lesson 150: Introduction to Legal Compliance
- Lesson 151: When to Form a Business Entity or LLC
- Lesson 152: Dealing with State Tax
- Lesson 153: Facebook IP Infringement
- Lesson 154: Dealing with Facebook Customer Feedback Need to film video on Setting shipping speed
- Lesson 155: Facebook’s Advertising Policies Explained
- Lesson 156: How to Retrieve a Banned Facebook Ad Account
- Lesson 157: Key FTC Compliance Laws you Need to Know
- Lesson 158: Dealing with the BBB and other Watchdog Groups
- Lesson 159: How to Navigate Payment Processors
- Lesson 160: The Dreaded Match List + 5 Year Ban
Module 14: Building Advanced Infrastructure and Achieving Full Automation
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