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Marketing Sherpa – Online Marketing Benchmark Reports
MarketingSherpa’s Review:
The 2006 AffStat Report is the fourth edition of this definitive study on the affiliate marketing industry. One hundred eighty-nine affiliate managers from a cross-section of merchants were surveyed on their overall statistics, as well as practical aspects of their affiliate marketing channels.
Areas covered in the 2006 report include: affiliate networks, staffing, affiliate recruiting, and management. The Affstat 2006 report includes a section where affiliate managers sound off in their own words on a variety of industry issues, a guide to affiliate recruiting, and resources for affiliate managers with 32 hotlinks to affliate marketing message boards, blogs, and newsletters.
TABLE OF CONTENTS
SECTION 1: THE SURVEY
Affiliate Program Models
Pay Per Sale Affiliate Programs
Pay Per Lead Affiliate Programs
Bounty Affiliate Programs
Affiliate Manager Compensation
SECTION 2: THEIR WORDS
Affiliate Managers Speak Out
SECTION 3: RECRUITING
Prospecting Software
Commission Structure
Affiliate Program Directories
Bulk Affiliate Recruiting
Get Marketing Sherpa – Online Marketing Benchmark Reports download
Blogging & RSS
Contextual Ad Affiliate Recruiting
Affiliate Verticals
SECTION 4: RESOURCES
Glossary
Message Boards
Blogs
Newsletters
Outsourcing
COMPLETE LIST OF CHARTS AND GRAPHS
Section 1:
Affiliate Program Models:
How Does Your Program Determine Commissions
The Following Pie Charts Based on Survey Results Appear in Pay Per Sale Affiliate Programs, Pay Per Lead Affiliate Programs, and Bounty Affiliate Programs Subsections:
Does Your Program Have Dedicated Management
How Many Affiliates Do You Have
How Many New Affiliates Do You Acquire Per Month
How Many Click-Throughs Do Your Affiliates Generate Per Month
What Is the Conversion Rate for Your Affiliate Program
What Percent of Your Affiliates Are Active (Defined As Having Generated at Lease One Click Last Month)
What Percent of Your Affiliates Earned Commission Last Month
What Percent of the Total Transactions on Your Site Are Generated through Affiliates
Do You Approve Affiliates Automatically or Manually
Which Network(s), Solution Provider(s), or Software Program(s) Do You Use to Track Your Affiliate Program(s)
Do You Have a Blog for Your Affiliate Program
What Was the Largest Commission You Paid to an Individual Affiliate in One Month
Do You Permit Your Affiliates to Bid on Your Trademark Name(s) in Pay Per Click Search Engines
What Types of Rewards and/or Incentive Do Your Offer to Your Affiliates
What Is the Biggest Challenge in Affiliate Marketing
What’s Your Most Effective Method for Recruiting Affiliates
Do You Manage the Affiliate Program In-House or Are You an Outsourced Program Manager
Affiliate Manager Compensation:
What is Your Annual Salary (Including Incentives and Bonuses) as an In-House Affiliate Manager
What is Your Total Monthly Compensation for the Affiliate Program You Manage (Including Percent of Transaction if Applicable)
Section 3:
Daily Traffic Rank Trend
How Do You Most Often Find Out about an Affiliate Program and Then Join
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