Molly Pittman – Smart Paid Traffic 2022

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Molly Pittman – Smart Paid Traffic 2022

Archive: https://archive.ph/K7eHU

2022 Updates
We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2022:
How to adapt to Apple’s ios 14 update
Over 50 new, how-to implementation tutorials
The most up-to-date Facebook ads course on the planet

My 9-step Traffic System
STEP 1:
Setting the Strategy to make sure you know what success looks like and the pathway there
STEP 2:
Crafting the Offer so customers are excited to get your product (and give you money).
STEP 3:
Defining the Who & Why to connect with your prospects and speak to their pain points.

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STEP 4:
Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
STEP 5:
Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
STEP 6:
Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
STEP 7:
Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
STEP 8:
Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
STEP 9:
Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.

Course Curriculum
(Based on the 2021 Spring semester of Molly’s TMTP mentorship.)

Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
NEW! For 2022, we’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

New strategy sessions that reflect Apple’s iOS 14 update and other changes to the traffic landscape in 2022.
50+ new how-to videos that show you step by step how to implement everything you learn.
9 new template and worksheets in our Resource Library guide you through each module.

Explore the full course outline:

SESSION 1
Setting the Strategy
Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

SESSION 2
Crafting the Offer
The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

SESSION 3
Defining the Who & Why
Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

SESSION 4

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Ideating Campaign Assets
In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

SESSION 5
Creating Campaign Assets
The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

SESSION 6
Building & Launching the Campaign
Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

SESSION 7
Analyzing the Results
After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 14.

SESSION 8
Optimize the Campaign
80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

SESSION 9
Scaling the Campaign
Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

SESSION 10
Retargeting
Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

SESSION 11
Scaling to Google & YouTube
Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

SESSION 12
How to Succeed as a Media Buyer
Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

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