Neil Patel – Advanced Marketing Program

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Neil Patel – Advanced Marketing Program

When I first started to learn about digital marketing I was a teenager—just 16 years old.

I had already been burned once by a marketing agency, so I decided to take matters into my own hands.

I was what you’d call a “scrappy entrepreneur” and was simply bootstrapping my business.

No funding, no big budgets. Just me and a laptop.

I’ve learned a lot since then, and if there’s one thing you should know about me it’s that I can’t stand OVERPAYING for anything. I love a good deal and strategies that pay more value.

Please pay attention to this now…

Marketing is like INVESTING. Some activities require some cash upfront, and others are just about making small deposits over a long period of time.

The reality is that much of your marketing requires ZERO cash.

The point is to implement the activities that you CAN right now, build your business, and then re-invest your profits back into the business.

THEN, once you have additional cash, you can choose to spend more on marketing (like I do now).

For example, I now allocate a significant amount of my budget on YouTube advertising (and I’d put in more if they’d let me), but it wasn’t this way before.

FIRST I implemented the basics, which you’ll learn about in my Advanced Marketing Program.

Once I got traction I began to hire contractors, buy traffic, spend money on ads, and more.

The Advanced Marketing Program

My 45-Module Course for Creating, Scaling, and Automating Your Business Using My Secret Marketing Tactics

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  45 Modules of Training over 12 Months

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  Learning Through: Audio, Video, Written Exercises, Cheat Sheets and Manual Guides

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  Everything broken down into Easy Pieces

The Big Promise:

In just the first 90 days, you can be in the top 10% of all online businesses by implementing just one tactic: a bulletproof sales process and infrastructure.

The BEST part? You don’t need to be super smart or savvy to use my business roadmap.

In fact, people that just follow the steps without overanalyzing tend to do better. So DON’T OVERTHINK the process, just take small steps every day.

And even if you do already consider yourself smart or savvy with marketing, keep an open mind and follow the straightforward structure.

This IS the path to breaking through and getting results!

SO—what’s inside the Advanced Marketing Program?

Well, I can’t possibly fit everything on this page, but let me share a rough outline of what we’ll be covering.

Note: of course this is subject to change and constantly evolving. Also, there are some “high level” concepts that may not be listed here.

SEE WHAT’S INSIDE THE COURSE

Get  Neil Patel – Advanced Marketing Program at the [GB]esy

The Advanced Marketing Program

1. Module 1: Target Market Insights and Data

   1. Section 1.1Introduction: Mindsets for Success
   2. Section 1.2The Business Intelligence
   3. Section 1.3Your Bigger Contribution
   4. Section 1.4Target Market Insights and Data
   5. Section 1.5Customer Nightmares and Miracles
   6. Section 1.6Trigger Words

2. Module 2: Competitive Intelligence, Part 1

   1. Section 2.1Competitive intelligence – Introduction
   2. Section 2.2Identifying & Reverse Engineering Competitors
   3. Section 2.3Traffic Statistics and Traffic Sources
   4. Section 2.4Advertising Budgets
   5. Section 2.5Demographics and Geography
   6. Section 2.6High ROI Keywords

3. Module 3: Competitive Intelligence, Part 2

   1. Section 3.1Competitive Ad Copy and Landing Pages
   2. Section 3.2Competitive Sales Analysis and Swipe File
   3. Section 3.3Buying Pattern Analysis
   4. Section 3.4Reverse Engineering Technology

4. Module 4: Branding and Core Story

   1. Section 4.1Creating a Long Term Branding Strategy: Overview
   2. Section 4.2Using Competitive and Client Intelligence for Branding
   3. Section 4.3Crafting the Elements of Your Core Story
   4. Section 4.4Naming to Create Higher Perceived Value
   5. Section 4.5Drafting Your UVP and USP

5. Module 5: Persuasion Essentials, Part 1

   1. Section 5.1Reality Bubbles
   2. Section 5.2Speak Your Client’s Language
   3. Section 5.3Demonstrate Deep Understanding
   4. Section 5.4Creating a Reachable Hero
   5. Section 5.5Leading and Pacing

6. Module 6: Persuasion Essentials, Part 2

   1. Section 6.1Persuading Through Story
   2. Section 6.2Advanced Persuasion Techniques: Overview
   3. Section 6.3Top Hypnotic Sales Techniques
   4. Section 6.4What NOT To Do! (Persuasion and Hypnotic Sales Techniques)
   5. Section 6.5High Performing Sales Close Techniques

7. Module 7: Crafting a Sales Process: Overview

   1. Section 7.1Complete Overview
   2. Section 7.2Walk Through of the Full Process
   3. Section 7.3Competitive Sales Process Analysis
   4. Section 7.4Define Your Sales Process

8. Module 8: Creating a Core Offer

   1. Section 8.1Core Offer: Why You Need One
   2. Section 8.2How to Create an Irresistible Offer
   3. Section 8.3Reframing
   4. Section 8.4Offer Optimization Framework

9. Module 9: Writing Compelling Copy For Your Core Offer

   1. Section 9.1How to Create Copy that Compels and Converts, Part 1
   2. Section 9.2How to Create Copy that Compels and Converts, Part 2
   3. Section 9.3How to Create Copy that Compels and Converts, Part 3
   4. Section 9.4Editing the Document, Part 1
   5. Section 9.5Editing the Document, Part 2

10. Module 10: Additional Core Offer Sales Resources

    1. Section 10.1Creating the Sales Page
    2. Section 10.2Refining Your Pitch
    3. Section 10.3Six Direct Mail Letters

11. Module 11: Creating a Tripwire

    1. Section 11.1Why and When You Should Use a Tripwire
    2. Section 11.2Choosing the Right Tripwire
    3. Section 11.3More Tripwire Examples

12. Module 12: Creating a Lead Magnet

    1. Section 12.1Why Everyone (Even You) Needs A Lead Magnet
    2. Section 12.2Choosing the Right Lead Magnet
    3. Section 12.3Lead Magnet Checklist
    4. Section 12.4Lead Magnet – Landing Page Checklist

13. Module 13: Creating Profit Maximizers

    1. Section 13.1Why You Need Profit Maximizers
    2. Section 13.2Creating Profit Maximizer Offers
    3. Section 13.3CPA, JVs & Affiliate Offers

14. Module 14: Writing Compelling Email Sequences, Part 1

    1. Section 14.1Overview
    2. Section 14.2The Authenticity List
    3. Section 14.3Drafting Your Hook
    4. Section 14.4Connecting Through Conflict, Flaws, and Lessons
    5. Section 14.5Bullets
    6. Section 14.6Long vs. Short
    7. Section 14.7Call to Action
    8. Section 14.8Sequences and Thematic Threads

15. Module 15: Writing Compelling Email Sequences, Part 2

    1. Section 15.1Email KPIs
    2. Section 15.2Email List Building Tactics
    3. Section 15.3Warming Up a Cold List
    4. Section 15.4List Connection Maintenance Tricks & Tips
    5. Section 15.5Segmentation and Tracking
    6. Section 15.6Templates & Resources

16. Module 16: Lead to Customer Conversion Sequences

    1. Section 16.1Conversion Sequence  – Overview
    2. Section 16.2E-mail Copy Framework
    3. Section 16.3Conversion Sequence – Brainstorm Worksheet
    4. Section 16.4Email Deliverability – HTML, Video & Text

17. Module 17: Creating a Converting Webinar

    1. Section 17.1Overview
    2. Section 17.2Introduce Yourself
    3. Section 17.3Paint Your Problem
    4. Section 17.4Balance Value and Overwhelm
    5. Section 17.5Sell Your Solution
    6. Section 17.6Crafting Your Registration Process
    7. Section 17.7Post-Webinar Sequences
    8. Section 17.8Resources and Tools

18. Module 18: Writing Winning Video Sales Letters

    1. Section 18.1Overview  
    2. Section 18.2Crafting Your Story Hook & Headline
    3. Section 18.3Painting the Problem
    4. Section 18.43 Part Call-to-Action
    5. Section 18.5Logistics and Deliverability

19. Module 19: Advanced Sales Close Techniques

    1. Section 19.1Overview
    2. Section 19.2Consultative Selling vs. Parrotting vs. Hard Selling
    3. Section 19.3Diagnosing Problems for Yourself
    4. Section 19.4Value Selling vs. Selling a Thing
    5. Section 19.5Pre-Close Conceptual Buy-In

20. Module 20: Traffic Tracking, Part 1

    1. Section 20.1Lead Source Tracking and Optimization
    2. Section 20.2Vital Metrics Dashboard
    3. Section 20.3Metrics, Data, & KPIs
    4. Section 20.4Arithmetic Rules!
    5. Section 20.5Conversion & User Tracking

21. Module 21: Traffic Tracking, Part 2

    1. Section 21.1Email Link Tracking
    2. Section 21.2Email Segmentation
    3. Section 21.3Google Analytics for Email Tracking
    4. Section 21.4Email Campaign Performance
    5. Section 21.5Email Lead Tracking – Active and Inactive Leads
    6. Section 21.6Email Analytic Tools & Resources List

22. Module 22: Traffic Tracking, Part 3

    1. Section 22.1Test Budgets
    2. Section 22.2Looking at existing SEO and Social Data for Test Markets
    3. Section 22.3Troubleshooting a Campaign with Poor ROI
    4. Section 22.4Determining “Bad Campaign” Cutoffs

23. Module 23: Retargeting and Pixels

    1. Section 23.1Retargeting Lists
    2. Section 23.2Retargeting and Conversion Pixels
    3. Section 23.3Retargeting Sequences
    4. Section 23.4Retargeting Ads
    5. Section 23.5Recommended Networks
    6. Section 23.6Remarketing Grid

24. Module 24: Paid Media Overview & Swipe

    1. Section 24.1Paid Traffic Overview
    2. Section 24.2Swiping on Facebook
    3. Section 24.3eCPM Dedicated Email & Mail Drops
    4. Section 24.4Google Customer Match

25. Module 25: Paid Media, Part 1Section 25.1Facebook Ads General Overview

26. 1. Section 25.2Facebook Ads for Pros – Type Overview, Part 1
    2. Section 25.3Facebook Ads for Pros – Type Overview, Part 2
    3. Section 25.4Facebook Ads for Pros – Type Overview, Part 3
    4. Section 25.5Facebook Ads for Pros – Strategies
    5. Section 25.6Facebook Ads for Pros – Tips & Tricks

27. Module 26: Paid Media, Part 2

    1. Section 26.1Linkedin In Ads for Pros – Overview
    2. Section 26.2Linkedin In Ads for Pros – Strategy
    3. Section 26.3Pinterest Traffic Overview
    4. Section 26.4Periscope Traffic Overview
    5. Section 26.5Instagram Traffic Overview
    6. Section 26.6Youtube Traffic Overview
    7. Section 26.7Twitter Traffic Overview

28. Module 27: Paid Media, Part 3

    1. Section 27.1PPC Networks
    2. Section 27.2Ad Networks
    3. Section 27.3Offline Ads
    4. Section 27.4Affiliate Networks

29. Module 28: Paid Media, Part 4

    1. Section 28.1CPA Networks
    2. Section 28.2Traffic Agencies
    3. Section 28.3Mobile Ads
    4. Section 28.4Google Adwords – Content Networks

30. Module 29: Content Marketing Essentials, Part 1

    1. Section 29.1What Is Content Marketing
    2. Section 29.2Your Target Audience
    3. Section 29.3What Search Engines Want
    4. Section 29.4Content Strategy

31. Module 30: Content Marketing Essentials, Part 2

    1. Section 30.1How to Write Like a Pro
    2. Section 30.2Content Writing Secrets
    3. Section 30.3Content Creation Templates
    4. Section 30.4Overcoming Common Roadblocks
    5. Section 30.5Crafting Winning Headlines

32. Module 31: Content Marketing Essentials, Part 3

    1. Section 31.1Publishing Your Content
    2. Section 31.2Managing Your Content
    3. Section 31.3Generate Clickable Content
    4. Section 31.4The Editorial Calendar

33. Module 32: Content Marketing Essentials, Part 4

    1. Section 32.1Promoting Your Content
    2. Section 32.2External Link Building
    3. Section 32.3Getting on Huge Media Websites
    4. Section 32.4Additional Templates & Applications

34. Module 33: Building and Curating a Content Network

    1. Section 33.1Overview
    2. Section 33.2Different Content Types
    3. Section 33.3The Psychology of Making Business Friends
    4. Section 33.4Making Your Shortlist & Crafting Contact
    5. Section 33.5Email Recognizance Tactics
    6. Section 33.6HQ Guest Bloggers For Your Blog
    7. Section 33.7Alternative Guest Blogging Ideas

35. Module 34: Delegating and Outsourcing

    1. Section 34.1Prioritizing Your Time
    2. Section 34.2Automate & Centralize Accountability
    3. Section 34.3Finding Help
    4. Section 34.4Writing Attractive Hiring Ads
    5. Section 34.5Screening Prospective Contractors
    6. Section 34.6Creating Online Teams & Company Culture

36. Module 35: Strategic Partners and JVs

    1. Section 35.1Webinar and Teleseminar Strategic Partnerships
    2. Section 35.2Syndicate & High Level Masterminds
    3. Section 35.3Endorsed Traffic
    4. Section 35.4Setting Your Affiliate System Up
    5. Section 35.5Finding & Motivating Affiliates

37. Module 36: Creating an Info & Consulting Product Funnel, Part 1

    1. Section 36.1Overview
    2. Section 36.2Info Product Idea Bank
    3. Section 36.3Info Product Structure  
    4. Section 36.4Info Product Tips/Tricks
    5. Section 36.5Info Product Deliverability

38. Module 37: Creating an Info & Consulting Product Funnel, Part 2

    1. Section 37.1Info Upsell 1: Group Coaching
    2. Section 37.2Group Coaching Structure
    3. Section 37.3Group Coaching Deliverability
    4. Section 37.4Info Upsell 2: High End Consulting or DFY
    5. Section 37.5High End Consulting or DFY Deliverability
    6. Section 37.6Reframing and Bundling
    7. Section 37.7Tools and Resources

39. Module 38: Product Launch Big Picture

    1. Section 38.1Launch Essentials– Overview
    2. Section 38.2Gather Your Assets
    3. Section 38.3Creating Your Plan
    4. Section 38.4The Precious Feedback Loop

40. Module 39: Instant Start Live Launch

    1. Section 39.1Instant Start Live Launch – Broad Overview
    2. Section 39.2The Core Product Dilemma
    3. Section 39.3Sign Up Sequence
    4. Section 39.4Promotion
    5. Section 39.5Delivery & Feedback
    6. Section 39.6ISLL Tools & Resources

41. Module 40: Momentum Launch

    1. Section 40.1Momentum Launch – Broad Overview
    2. Section 40.2Make An Offer They Can’t Refuse
    3. Section 40.3Choosing Your Upsell
    4. Section 40.4Momentum Sign Up Sequence
    5. Section 40.5Alternative Promotion
    6. Section 40.6Delivery & Feedback
    7. Section 40.7ML Tools & Resources

42. Module 41: Multi-Tier Launch

    1. Section 41.1Multi-Tier Launch – Broad Overview
    2. Section 41.2Creating the Labyrinth
    3. Section 41.3Swinging Upsell – Downsell
    4. Section 41.4Continuity
    5. Section 41.5Promotion Ideas
    6. Section 41.6Delivery & Feedback
    7. Section 41.7MTL Tools & Resources

43. Module 42: Engineering a Rolling/Evergreen Launch

    1. Section 42.1Overview
    2. Section 42.2Sequential Funnel
    3. Section 42.3Evergreen Pages
    4. Section 42.4Multi-Video Sequence
    5. Section 42.5Note on Scarcity and Tracking

44. Module 43: Conversion Optimization, Part 1

    1. Section 43.1Testing for Mastery
    2. Section 43.2A/B Split Tests Overview
    3. Section 43.3Heat Map Overview
    4. Section 43.4Squeeze Page Conversion Testing Part 1
    5. Section 43.5Squeeze Page Conversion Testing Part 2
    6. Section 43.6Landing Pages Conversion Testing Part 1

45. Module 44: Conversion Optimization, Part 2

    1. Section 44.1Landing Pages Conversion Testing Part 2
    2. Section 44.2Sales Pages Conversion Testing Part 1
    3. Section 44.3Sales Pages Conversion Testing Part 2
    4. Section 44.4Email Test Variations
    5. Section 44.5Email Test Metrics
    6. Section 44.6Pop-Up Performance Testing
    7. Section 44.7Conversion Tools & Resources

46. Module 45: Automating and Scaling

    1. Section 45.1Overcome the Plateau
    2. Section 45.2Hyper Delegating
    3. Section 45.3Automating Accountability
    4. Section 45.4The Threshold of Risk
    5. Section 45.5Expansion Planning
    6. Section 45.6Long Term Elastic Tools
    7. Section 45.7Testing & Performance Measurement

47. BONUS Module 46: Bigger Integrated, Stacked, and Compounded Marketing Strategies

    1. Section 46.1Overview
    2. Section 46.2Stack & Compound Strategy 1
    3. Section 46.3Stack & Compound Strategy 2
    4. Section 46.4Stack & Compound Strategy 3
    5. Section 46.5Wrap-Up

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Get  Neil Patel – Advanced Marketing Program at the [GB]esy

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