Perry Marshall – Simple Sales Machine

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Perry Marshall – Simple Sales Machine

If I could grant you ONE wish for your business,
what would it be?
(And if you get a wish, what should
you wish for, anyway???)

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Dear Planet Perry Member,
Let’s say I could grant you a special power.
Once you possess that power, you can exercise it over and over again.
As many times as you want to.
So in other words, you get one wish. But it’s not like the genie in a bottle story where you get some wishes, you ask for dumb things and your chance is gone forever.
No, it’s more like the story where the king asks for wisdom instead of wealth: Once he’s got it, he gets to use it for the rest of his life.
What would you ask for?
Power to write best-selling books?
Power to deliver standing-ovation speeches?
Power to attract celebrities, big brands, or high-influence partners?
Power to develop mouth-watering, tantalizing products?
You sure couldn’t go wrong with any on this list. But if you’re a marketer who’s interested in maximum flexibility, maximum freedom and maximum automation I’d like to suggest a skill that’s even more powerful than those.
That skill is….
The ability to build a Simple Sales Machine.electric motor 290×300 Simple Sales Machine 5X5
You can get as many as you want.
After you’ve done it once, the second time is easier. The third time is easier still…. and on it goes.
Best part about it is…. it’s not a magical power. My team and I teach this to you in five short weeks. Once you’ve done it, it’s in your muscle memory.
Most marketing problems, most maddening frustrations, most of the evils that chain you to your computer are problems that can be solved with one or more Simple Sales Machines.
Do any of these problems sound familiar?
You just can’t seem to get ‘over the hump’ getting your product into the mainstream
You flog past customers too hard trying to sell them something new, and it burns them out
You feel way too dependent on a small number of joint venture partners
You’re locked into endless product launches, like a binge-purge cycle
You don’t know where your sales are going to come from 1-2 months from now – you can’t see past the end of your nose
“Obvious” sources of traffic are just too expensive
This is a major, chronic problem for LOTS of people. If you’re embarrassed about this, don’t be. 90% of marketers are in the same boat as you. Especially with all the economic chaos, there’s never been a time when people were more confused.
What’s a Simple Sales Machine?
A Simple Sales Machine is a system that turns cold traffic into friends who are ready to buy. It’s that simple. When you have the ability to turn strangers into friends, then in my book, that trumps all other marketing magic powers.
Pay Per Click is only a small part of the formula. Most people are trying too hard to attract too many people on Google. The symptom is low Quality Scores and expensive clicks. Your sales machine overheats and the traffic costs more than it earns back.
Simple Sales Machines, ironically, have little to do with “social media.” (Ever noticed your social media fans hardly ever buy anything anyway?) “Social media” as normally understood never runs on autopilot. It’s just more stuff to do.
Simple Sales Machines arrest your prospects’ attention with offers fresh and original. A badly written “free report” might’ve worked in 2005 but it won’t work now. In 2012 the key is an altogether more appealing type of offer.
Traffic is useless unless it is high-octane fuel to fire the machine.
Great copy is simply the grease that moves the chugging pistons of the machine.
My autoresponders are machines within the bigger machine. Wheels within wheels.
And I don’t take on affiliates unless their machine’s cogs mesh with mine!
When Building Your Simple Sales Machine,
the Key Word is SIMPLE
Quick confession. My mind naturally visualizes how the parts of a process fit together and work as a well-oiled machine. Whenever I get a new idea for a product or an email message or a headline or a webinar or whatever…I quickly see how and where it fits in the machine. It’s how I’m wired.
But not everybody is like that.
My right hand man, Jack Born, recently took me aside and said “Perry, we have to stop fire hosing everybody with a zillion ideas. When you give them that many ideas…even when all those ideas are great… they don’t know where to start, what to do next. It’s overwhelming. Let’s simplify.”
Amen, Jack.
5 Sectors x 5 Steps x 5 Weeks = $100,000 Asset
$100,000 asset? What’s that’s about?
Let me explain.

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I don’t care if you sell physical goods via e-commerce, or if you’re a local chiropractor, if you’re a B2B software company or a consulting firm. Let’s say you buy just $1000-$2000/month on traffic (which is a PITTANCE!). Let’s say you generate $10,000 per month of new sales at a break even. Neither making nor losing money.
That’s a very typical ratio for many service and physical product businesses. All you’re doing is acquiring customers you can sell something else to later.
If within a few months you sell one more item to those same customers, you’ve added $250,000 of sales per year. Even in the most conservative ways of valuing a business (i.e. value = 6 months of sales), that one machine added $100,000 to the equity of your company.
Why am I telling you this? Most people aren’t trying to sell their company, after all. Most people just think “Geez, I’ll I’m trying to do is buy two grand worth of traffic every month, or maybe five or ten.”
This might seem small now, but over a period of years the power of that is exponential. So few people realize that in only 5 weeks they can put in place a substantial revenue stream.
A Simple Sales Machine is a very substantial asset in disguise.
I challenge you to name any other way to add $100,000 to the value of your business, your investments, your assets, in 5 weeks. How’s that for simple?
Here’s How We’ll Fine Tune Your $100,000+ Machine,
if You Qualify…
First we take a look at the 5 strategic sectors of your MACHINE…
Sector 1: USP
Sector 2: Clicks
Sector 3: Landing Pages
Sector 4: Autoresponders
Sector 5: Testing and Tracking
Still simple right?
Then, in Week 1, you get 5 Simple Steps to take to improve your traffic.
Not 50 steps
Not 5 concepts or ideas
Not 5 complex, time-devouring steps
5. Simple. Steps.
(I’m talking 2-4 hours of “homework” per week. Tops!)
Then the second week, we move to Sector 2, Pay Per Click, and do it again.
Again, 5 Simple Steps.
5 Weeks x 5 Sectors x 5 Steps = $100,000
5 x 5 x 5 = $100,000
No wrapping your lips around the “idea firehose” and trying to chug. No drowning in a “download dump”. The AdWords video segment is 59 minutes; every other segment is no longer than 39 minutes.
5 Simple Steps.

Following Any Other Strategy than the 5×5 Simple Sales Machine
Can Be Lethal in this Economy
I’ve written many times how a little improvement on your traffic, multiplied by a little improvement in your landing page, multiplied by a little improvement in your sales page…can produce big results.
Tweaking can be great $100/hour work.
But I’m not talking about tweaking. I’m talking about building a new asset – or making substantial improvements to a dilapidated one, fast. I’m not talking about incremental improvements. I’m talking about turning your sales machine into a robust, dependable, bankable new-customer faucet.
I’m talking about making THE FIVE highest priority changes to THE FIVE most important sectors of your machine to ensure that it is operating at its optimal level.
5×5.

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So that anything you do in the future…any increase in traffic, any enhancement to sales copy, any affiliates you add, any products you develop…will bolt onto a machine you can depend on to churn out profits.
And once you’ve done it for one machine, you can do it over and over again. Creating machines within machines on top of machines.
This is $1,000/hour…even $10,000/hour work.
Why is constructing Sales Machine Assets so much more crucial than tweaking in today’s economy?
Because as Bob Dylan sang, “The Times They Are A-Changing”, my friend.
Five years ago, AdWords was a fairly easy game if you knew the 4 or 5 secret techniques. Now you better come strong or don’t come at all. It’s big dog eat little dog and Google’s on the big dog’s side.
Five years ago, crude squeeze pages could be goldmines. Now Google whips ‘em like a rented mule.
Five years ago, you could test a hundred USPs and wait for the market to tell you what your message should be. Now, you get maybe one or two shots at getting it right.
Five years ago, it was still safe to say “I’ll get around to developing an autoresponder strategy later”. Now, you’ll get buried in your competitor’s dust if you don’t have one.
Bottom line: In the past you could just “browse” for tips and tricks and still survive. You could try a few things and get a few things wrong as long as you got most things right and still make it. You could implement a lot of good-but-not-great advice and still earn a decent dollar online. In short, you could waste some time and money…and not get eaten alive.
It ain’t 5 years ago.
Now, you need to implement the great…not just the good
Now, you need to attack at the precise angle…not at a rough guess of the correct angle
Now, you need to be in the top 3% of marketing savvy… the top 25% is not good enuf.
Now, you need to implement fast and be right the first time…not wait around and “throw a few things at the wall and see what sticks”
And most of all, you need marketing direction and advice that incorporates all of the above.
You don’t need another DVD or ebook or coaching program that bludgeons you with a lot
of good advice without giving you clear, explicit steps about how to most quickly implement the GREAT advice.
Do you have a business that can support an advertising budget of at Least $1000/month?
If yes, then if you implement the “5×5 Simple Sales Machine Method”, I promise…
You’ll Add $5000 to your business in the next 5 months….
You’ll spend less then 3 hours per week for 5 weeks achieving it
You’ll develop a business asset more powerful and valuable than any other you can build in such a short period.
And, maybe best of all, you’ll see your business in an exciting new way.
I’m making you two bold guarantees:
1. 60 Day Satisfaction Guarantee:
Go through ALL of the training.
Apply what you learn.
If you aren’t convinced that the 5×5 Sales Funnel system will make a significant improvement in your revenue and income then send us a support ticket and we’ll give you a full refund.
2. Five Thousand Dollar, Five Month Guarantee:
Apply just one “action item” for each of the 5 sales funnel leverage points. Document it.
If you don’t make at least $5,000 in the next 5 months, you get a full refund.
The core material is delivered digitally – you study in your own space, day or night, whenever you like to learn. We send you one segment per week, over five weeks.
The AdWords video segment is 59 minutes and the others are 39 minutes or less.
We’ll also provide you with group coaching calls with our in-house expert Mike Rhodes during the next 3 months so you always have a way to get un-stuck if you have a problem.
We’ll enroll you in Mastermind Club which gives you access to our private Mastermind Forum where you can ask almost any question and get an answer very fast.
After 30 days Mastermind Club is $99/month.

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