PR That Converts – Dmitry Dragilev

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A step by step proven system to pitch and build long-term relationships with influencers & journalists to hockey stick grow your traffic and sales.

PR That Converts by Dmitry Dragilev,
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Explode Your Sales and Users

A step by step proven system to pitch and build long-term relationships with influencers & journalists to hockey stick grow your traffic and sales.

I want to share my personal story with you.

Ten years ago, I was a nobody. An office drone nobody.

And I had the classic symptoms to show for it: I was overweight, stressed and depressed.

I had zero industry connections.

The only people I was on first name basis was employees of takeout restaurants.

Fast forward ten years.

I created a tidal wave of publicity for a startup called Polar and it grew from 0 to 40M views per month and got acquired by Google.

I helped over 100+ startups achieve the same results.

I grew my own startup JustReachOut from 0 to 2000+ paying customers in only 8 months.

I grew my own blog to $100,000+ revenue in 9 months.

I have published 1300+ articles and am a contributor to Entrepreneur, TechCrunch, FastCompany, Inc, HuffingtonPost and numerous other top publications.

A lot of people think that building connections and turning those connections into long-term relationships is something you’re either good at or not.

But then why is How to Win Friends and Influence People one of the bestselling books of all time?

It’s not a matter of “genetically, my heart pumps more blood than the average person so I was born to be a pro athlete.”

Building connections is a process of proven steps.

You can start from nothing. Learn the best ways to do it. Then practice it until you get the hang of it.

Or I wouldn’t have gone from being a nobody awkward Soviet emigre to working with Noah Kagan and Gary Vaynerchuk.

And yes you can diligently build your backlinks.

Yes you can build a killer product.

Yes you can capture emails.

But by connecting with people, you can achieve all those results 10-100x quicker.

Because it’s people that ultimately choose whether or not to …

Feature you on their website.

Noah Kagan published my guest article featuring my startup on his blog and it generated 2000+ leads for me.

After I got iSeeCars featured in ABCNews, USNews, Fortune, Cars.com, Forbes, Huffington Post, they got 10,000+ new visitors and first places in Google results.

People are the gatekeepers of opportunities.

Connect with the gatekeepers to your next 1000 customers today.

How PR That Converts Empowers You To Rapidly Grow Your Startup on Your Own

Yes you can try to do it yourself. 

Yes you can mine for the few golden nuggets scattered over hundreds of blogs. But even then…

You’d have to experiment and possibly fail hundreds of times before you get responses and results.

A 1000 failures is ok if you’re inventing something. Nobody cares that lightbulb version #650 burned out after 2 hours.

Want to make thousands of dollars online in a day or week?

But in this case, you’re dealing with people.

And with every wrong step, you may not be able to ever open that door again.

And there are so many relevant people you can pitch. So suck once and they’re gone forever.

That’s why you have to get it right.

The very first time.

I teach you exactly how. No high level theory. Just practical step by practical step.

Every lesson is designed to help you apply what you just learned right away so taking action has never felt easier.

All you need is a connection to the right influencer and you can acquire thousands of customers on your own!

Highly successful companies and entrepreneurs from Noah Kagan of Appsumo to founders of Wistia, Pipedrive, even Brian Dean of Backlinko have all built and leveraged relationships with influencers and journalists to acquire thousands of customers.

And the best part of this method is, you only need to use one tool that costs absolutely nothing: email!

Your developers don’t need to spend weeks coding up a fancy referral system.

You don’t need to pay out boatloads of cash to affiliates. You just need to type up an email and hit send.

And I teach you exactly what to say in each of those emails turn online rainmakers into your biggest source of new visitors and customers.

Would you like more customers and sales? Who wouldn’t!

But thousands of people try to get featured by top blogs. A few may get a post or two published about them, but none of them have a consistent framework or process for pitching and getting themselves featured on top blogs.

Most people you see getting guest posts published or getting featured across multiple top blogs in a short period of time use ghostwriters. They don’t actually do the work themselves.

Other people just wing it and try to figure it out… most of the time, they either give up or get 1 post published on a lower tier blog but it doesn’t get them the exposure they need to build an engaged audience.

Have you experienced this? (I know I have!)

• If you’ve had a hard time getting your pitches accepted or getting featured by top blogs.
• If you’re looking to become really good at striking up conversations with influencers and journalists or you can’t seem to translate an initial email thread/conversation into relationships with influencers who have your back, you’re in the right place.
• If you’re sick and tired of buying online courses that promise you the world but don’t open the floodgates of new customers you need to break out of the feast or famine cycle, then you’re in the right place.
• If you’ve tried to get more traffic for your website and can’t manage to avoid costly ads, then you’re also in the right place.

Maybe they even waste a ton of time trying to figure it out when they really should be following a step-by-step process to get their pitches and guest posts published again and again without fail.

When I first started the MarketDoc blog, I was just learning how to write guest posts and get featured on top blogs. I started studying what other top bloggers were doing to gain influence and grow large email lists online.

I started pitching blogs twice per week and then started writing posts, but in the beginning no big league editors or bloggers were interested in featuring my posts on their blogs.

Fast forward to today, I now get my pitches accepted by top blogs 100% of the time and I get asked by the editors of top industry blogs, like ConversionXL, to write guest posts for them.

Building an engaged audience for your business is vital

If you are just starting out or are looking to move beyond a service-based business, you need raving fans.

But how do you get people to give a rat about you and your business?

And how do you get influencers to take an interest in you and your business?

You have to avoid certain fatal mistakes when building relationships with influencers and press to get publicity.

I realized there are some common mistakeseveryone makes that can ruin their chances of making things work…

Over the past 12 months, I experienced each of these mistakes and managed to overcome them, but it wasn’t a piece of cake. Most likely, you’ll face these mistakes too if you haven’t already.

It’s crucial that you OVERCOME them if want to:

• Build an engaged audience
•  Get more customers and sales online 
• Have your posts featured by top blogs

WHATEVER YOU DO, AVOID THESE 5 THINGS

(WHEN DOING PR OUTREACH AND BUILDING RELATIONSHIPS WITH INFLUENCERS & PRESS)

#1 | WASTING BOATLOADS OF TIME READING OTHER PEOPLES’ STUFF

It’s too easy to get caught up reading other peoples’ posts and not get any work done.

Break this habit immediately. Get into the creator mindset.

Stop reading every post that hits your screen.

Be selective about what you’re giving attention to. Don’t let other peoples’ posts distract you from being a constant producer.

Think about one of your favorite musicians or authors, what do they do well?

Answer: They produce as much as possible. They became pro by constantly producing new work.

They may take an interest in other people’s work but, 9 times out of 10, they’re focused on producing original material.

Why? Because their careers evaporate the second, they stop producing.

Know how many albums The Beatles produced?

13 studio albums from 1962 to 1970.

They wrote and recorded 309 songs, including covers. That’s over three songs per month, every month, for eight years!

As entrepreneurs, we need to produce continually; otherwise, we become has-been rockers who can’t even sell out a pub.

#2 | OPERATING WITHOUT A SOUND FOUNDATION

When you work for yourself, it doesn’t get easier to make upwards progress.

It gets SUPER hard, and the odds aren’t in your favor. It’s like trekking up Mount Everest without a coat on or sherpas to carry your supplies.

You need a rock solid plan to keep you on track.

Otherwise, you’ll forget to bring your jacket to climb that snowy mountain… or forget to do the dishes while your spouse has been at work all day, and you’re at home browsing Google or Facebook.

You don’t see surgeons operating on patients without a plan, do you?

No.

So why would you operate a business without a plan?

Answer: You shouldn’t! It’s a surefire way to fail.

#3 | REACHING OUT TO TOP BLOGS ON A WHIM

You can’t just email the editors of top blogs or contributors at Forbes asking them to feature you.

Why not?

• 1. They’ll ignore you.
• 2. You’ll sound desperate.

You need patience and the right framework to build momentum for your business. And to get your content and brand featured on top blogs like Kissmetrics or Lifehack.

You need to play it cool. Build up a portfolio of posts on your blog and get featured on smaller blogs first.

Most top blogs and publications no longer accept unsolicited guest posts from newbies.

They aren’t interested in wasting time reviewing your pitches and/or editing your writing. It would take up way too much of their time of which they already have little to spare.

Top models don’t suddenly start strutting their stuff down the high fashion runways of Milan and London.

They spend years building up their portfolios before they end up on the covers of a Women’s Wear Daily or People Magazine.

#4 | TRYING TO FIGURE IT ALL OUT

The most common problem is trying to do everything on your own.

Look, I know what it’s like.

It’s a natural human tendency to want to be part of the “in crowd” and feel that you’re recognized for your contributions to the world.

Seriously, who would want to be forgotten tomorrow?

You can’t be everywhere without relationships with influencers and getting featured by top blogs.

Even influencers like Ramit Sethi still write epic guest posts for Tim Ferriss and LeadPages.

You can’t work it all out on your own. Or if you can, you’ll be miserable in the process.

You need a partner to encourage you to produce more high quality content and reach outside your comfort zone.

You can’t grow by shutting yourself off from the world behind your computer or locked up in a cave. I’d love to do that, but I realize it’s not the answer if I want to grow my business.

You need to get out there and build relationships with other bloggers and influencers.

#5 | EMAILING INFLUENCERS BEFORE GUEST BLOGGING

Look, reach out to whoever you want to, but chances are slim other influencers will pay attention to you when you’re just starting out.

Influencers prefer to surround themselves with like-minded accomplished influencers.

Maybe it feels like they’re part of this exclusive club with red ropes and big scary bouncers where you’re not on the list to get in.

Trust me; I know the feeling…

The anxiety and stress of trying to build a business while struggling to get by or feeling stuck with clients you can’t stand.

You think, gosh, wouldn’t be easier if I could get top influencers to promote my stuff and talk about me in their posts?

You know, people with 1000’s or 100,000s of raving fans.

Well, don’t expect to get there without creating outstanding content and getting your posts featured on top blogs.

You need to figure this stuff out if you want to reach your goals.

How PR That Converts Empowers You To Rapidly Grow Your Startup on Your Own

No, you don’t need a PR firm. 

No, you don’t need to waste time shifting through crappy blog articles.

From the second you start this course, it is designed to get you totake action immediately to get press features and influencer plugs.

Every single lesson and worksheet focuses only on what steps you should take next to acquire another 10 000+ visitors and users. 

I will also be hosting many live Q&As and watch-over-my-shoulder tutorials so you can see with your own eyes how it’s done.

Basically, this course lets you download every action, mindset and approach I use every day into your own brain. 

So you can skip the 10 years of trial and error (and failed startups) toget your headline in Inc, Fox News, ABC News in mere weeks. And get flood of visitors and users shortly afterwards.

What Will You Learn In PR That Converts?

You will learn the step by step system to find influencers and journalists most likely to be interested in what you do and how to effectively start conversations and build long-term relationships with them.

PR That Converts includes videos, case studies, live watch-over-my-shoulder tutorials and worksheets designed to help you take the next steps as soon as you learn it. It is perfect for startup teams, freelancers, consultants and companies who want to drive massive traffic to their products and services without risking a dime a expensive and unreliable PR firms and other pay-for-performance marketing strategies.

1000+ students have taken this course to achieve rapid company growthand master a low cost method they can deploy on their own again and again whenever they want to acquire tons of new customers.

Module 1: Reaching out and building relationships

• Reaching out and building relationships
• Detailed step-by-step instructions for every process and strategy you will learn
• You will learn how I built relationships with Tim Ferriss, Gary Vaynerchuck, Brian Dean, Noah Kagan and 1300+ publications
• You will learn a proven formula I use to strike up conversations with influencers and bloggers
• You will learn the best way to turn these conversations into email threads and relationships
• Finally you’ll learn how to turn these relationships into press features and mentions
• You will learn how I built a startup from 0 to 40M pageviews through PR alone

Objective of this module:

To give you the basic foundation and tools strike up conversations with influencers, bloggers, journalists and turn them into relationships.

Module 2: Building a Hit List and Writing an Email Pitch

• You will learn the how to find influencers and journalists who are actually interested in what you have to say
• How to find target publications and blogs who would be interested in having you contribute without getting rejected or ignored
• You will learn the process I’ve used to reach out to influencers that has helped me realize a 98% acceptance rate
• You will get the most successful email pitch angles that take just 2 minutes to write and don’t cause you to sweat bullets before hitting the ‘Send’ button
• You will learn how to write engaging headlines for your email pitches
• You will learn the specific things journalists and influencer prefer to see in their email pitches.
• You will get a behind-the-scenes look at how I pitch influencers and press

Objective of this module:

To quickly put together a HIT LIST of influencers and journalists who would be interested in you and write the best email pitch which would get a response from them.

Module 3: Guessing their email address and reaching out

• You will learn how to guess anyone’s email address
• You will learn how to grab hundreds of emails addresses from LinkedIn
• You will learn how hack LinkedIn to find email addresses for any individual
• You will learn a proven formula I use to find anybody’s contact info and verify it’s current and valid
• You will get a behind-the-scenes look at me guessing someone’s email address
• You will learn all about the apps and tools I use to make my email address guessing efficient and fast
• You will learn how to quickly find contact info of any influencer or journalist in the world

Objective of this module:

To become proficient at guessing and verifying contact information for any influencer, journalist or reporter.

Module 4: Advanced Follow Up and Reaching Out Strategies

• As you know 90% of responses come from email follow ups, you will learn the advanced techniques I use to send follow ups and get responses
• You will learn the best time of the week and day to send your follow up emails
• You will learn the one follow up format that works wonders for getting a response from an influencer or a journalist
• You will learn how to use mail merge to send hundreds of personalizes outreach emails
• You will learn how to find and test the best follow up sequences with a specific type of influencer or journalist
• How one simple strategy gets me responses from 90% of all email outreach emails I send
• You will learn how to check whether your email was opened and read and configure an appropriate follow up sequence
• You will learn how to make you email follow ups crazy short and actionable to optimize for a response

Objective of this module:

To become proficient at setting up automatic email follow up sequences which guarantee a response from your prospect 90% of the time.

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