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$295 $50 – Priceonomics Content Marketing Bootcamp + Templates – Rohin Dhar
The Priceonomics Content Marketing Bootcamp is an intensive course about our favorite topic: “how to create content marketing that performs.” Great companies such has Thumbtack, Nerdwallet, Hipmunk, and Stanford Unversity have attended our course in the past, and now you can too.
The focus is on how companies can create content that spreads, gets links and press mentions, and drives conversions. If you invest time and effort into content marketing, good things should happen when you publish something. Your company blog should not be a ghost town.
The goal of this workshop is for you to learn practices that will improve your content marketing, and to give you specific ideas for effective content you can create. The course includes over 7+ hours of instruction and features lectures from Priceonomics as well a speakers from Andreessen Horowitz, Slack, Thumbtack, Reddit, Medium and more.
There’s also an optional “in-depth content marketing simulation” that we highly recommend.
Who should attend? Marketers, content marketers, startup founders, writers, and budding data journalists. Anyone who wants to create content with the goal of getting customers, whether it’s for enterprise software or a Kickstarter campaign.
The focus is on how companies can create content that spreads, gets links and press mentions, and drives conversions. If you invest time and effort into content marketing, good things should happen when you publish something. Your company blog should not be a ghost town.
Over the last year, we’ve honed what we consider to be the “science” of content marketing. Our agency helps companies like PwC, AdRoll, and Stripe create awesome content, and it works. During our two-day boot camps for content marketers, we have trained people at Thumbtack, Nerdwallet, and many of the best companies in content creation.
Our approach of helping companies turn information into content marketing works.
The other day, one of our customers emailed us asking “Is this normal?” after the data-driven article we helped them create got picked up by the Washington Post and many others. Yes, it is normal.
Another one of our customers, sent us a testimonial (completely unprompted) after a blog post we helped them create landed them a lead from Walmart. Alex Shartis, CEO of Price Perfect writes:
“There’s a reason why Priceonomics is one of the most popular blogs on the internet. We’ve had leads from literally the biggest companies in the world (yes, that Walmart) show up on our doorstep because of their execution.”
Now, we’re bringing this message to a wider audience with this new online seminar.
The seminar will be led by Rohin Dhar, the founder of Priceonomics and author of The Content Marketing Handbook. At Priceonomics, Rohin trains and manages the writers and analysts.
We’ve also include talks from exceptional speakers from places like Andresseen Horowitz, Slack, Thumbtack, Digg, REDEF and more to talk about how to make great content that spreads.
- Sonal Chokshi, Editorial Partner at Andreessen Horowitz
- Andy Doyle, Head of Operations at Medium
- Jason Hirschhorn, Founder of REDEF
- -Sander Daniels, Co-founder of Thumbtack
- Anna Dubenko, Editorial Director at Digg
- Matthew Haughey, Senior Editorial at Slack
- Dave Pell, Founder of NextDraft
- Joe Federer, Head of Brands at Reddit
The seminar is based on the Priceonomics content marketing system, which has three components: Make, Measure, and Distribute. Make great stuff, have a distribution plan to make it spread, and measure the outcome so you know if it’s working.
The goal of the bootcamp is to teach you everything we know about making and spreading content. In our experience, marketers don’t always realize the full potential of their companies’ data, information, or expertise. We’ll teach you how to recognize the potential of each and turn them into compelling content.
Enrollment. There are three options for enrolling in the course.
Bootcamp only: $295. Access to the Priceonomics training sessions. When we hold these sessions at our office in San Francisco, we typically charge $995.
Bootcamp + Simulation + Templates: $495. In addition to the online bootcamp, get access to the content marketing simulation our writers go through, plus access to the 7 “secret” Priceonomics Templates for Content Marketing.
Bootcamp + Simulation + One Hour Strategy Session with Priceonomics: $895. Spend an hour with Priceonomics founder Rohin Dhar to set your companies content marketing strategy and get ideas for topics and distribution possibilities.
Additionally, for companies that want a site-wide license to training, simulation, and templates, we have a monthly subscription option for access and bulk discounts. Please email [email protected] for information.
Course Curriculum
The Priceonomics Bootcamp
- Lecture 1: Introduction to the “Priceonomics Way” (18:51)
- Lecture 2: Make: The Priceonomics Way of Making Content (40:19)
- Lecture 3: Content Distribution & Measurement (35:41)
- Lecture 4: The Process (14:43)
- Lecture 5: The Priceonomics Templates for Content Marketing (21:22)
- Lecture 6: Deep Dive on How to Write an Article (17:47)
Case Studies: Best in Class Content Marketers Presentations
- Case Study: Growing Thumbtack with Content (18:29)
- Case Study: Sonal Chokshi, Editorial Partner at Andreessen Horowitz (24:54)
- Case Study: Slack (20:32)
Case Studies Section 2: Content Distribution Platforms
- Reddit (26:09)
- Digg REDEF NextDraft (35:28)
- Medium (24:34)
Other Resources
- Ideation Session (35:23)
- Chess not Checkers: Rohin Dhar Content Science (58:54)
The Content Marketing Simulation
- The Simulation
The Priceonomics Templates
- The Templates
$295 $50 – Priceonomics Content Marketing Bootcamp + Templates – Rohin Dhar
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