Pricing Creative Services – Michael Janda

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$169   $26 – Pricing Creative Services – Michael Janda

Course 04: Pricing Creative Service

If you’ve read my book, The Psychology of Graphic Design Pricing, you will know my pricing methodology. But you’ve never heard it explained like this. In this detailed pricing course, I take you step by step through my process to help you understand your numbers, price your work with confidence, and close better deals for more profit. This course goes into more detail than my book and also includes my “Price Master System” which you can use to improve the profitability of your creative business. (If you’ve read my book already, this course goes deeper. If my book isn’t available in your area or language, this course will dramatically change the way you price your work and improve your profitability.)

Included in this course…

• More than 7+ hours of video lessons
• Thorough explanations of pricing presentation strategies including price anchoring, price bracketing, pricing design strategies, price rounding and more
• Comprehensive formulas and calculations to help you understand your numbers
• Downloadable worksheets that will empower you to calculate your pricing and choose a final price that your clients will approve
• Downloadable spreadsheets that automatically calculate your hourly production costs based upon the actual costs of your business
• Downloadable spreadsheets for my “Price Master System” which you can use price your projects with confidence

Course Curriculum

Module 01: Pricing Fundamentals

• M01L01: Three Pricing Variables (10:20)
• M01L02: Profitability & Hourly Burn Rate (8:24)
• M01L03: Calculating Hourly Burn Rate (Part-time Freelancer) (7:53)
• M01L04: Calculating Hourly Burn Rate (Full-time Freelancer) (23:45)
• M01L05: Calculating Hourly Burn Rate (Agency) (21:41)
• M01L06: Calculating Production Cost (10:51)
• M01L07: Calculating Market Value (28:46)
• M01L08: Calculating Client Budget (26:03)
• M01L09: Creating a Pricing Spectrum & Pricing Scenarios (31:11)
• M01L10: Verifying Your Final Price (4:35)

Module 02: Pricing Structures

• M02L01: Fixed Bid Pricing (8:54)
• M02L02: Hourly Pricing (18:51)
• M02L03: Bucket of Hours (15:14)
• M02L04: Retainers (23:34)
• M02L05: Dedicated Resources (14:10)
• M02L06: Partnerships (16:53)
• M02L07: Pricing Structures Review (12:45)

Module 03: Price Master System

• M03L01: Price Master System – Overview (7:57)
• M03L02: Price Master System – Identity Project (20:53)
• M03L03: Price Master System – Print Project (14:29)
• M03L04: Price Master System – Digital Project (20:09)

Module 04: Pricing Extras

• M04L01: Pricing Mindset Rules (8:20)
• M04L02: Line-item & Phased Pricing (7:38)
• M04L03: Price Anchoring (14:10)
• M04L04: Price Bracketing (9:30)
• M04L05: Design & Price Perception (3:52)
• M04L06: Solution First, Price Second (4:39)
• M04L07: Value Based Pricing (16:40)
• M04L08: The Left-Digit Effect & Rounding Prices (8:30)
• M04L09: Show Your Discounts (4:02)
• M04L10: Rush Fees (6:49)

$169   $26 – Pricing Creative Services – Michael Janda

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