Raw Food Teacher Training – Karen Knowler

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A lot has happened since that first class. In fact over the next ten years I went on to teach thousands of people in live class settings in the UK, the US, Germany and the Netherlands.

Raw Food Teacher Training by Karen Knowler,
Salepage link: At HERE. Archive:

Dear Raw Food Enthusiast,

• Have you often wondered or dreamed about teaching raw food classes of your own but haven’t yet made the move?
• Are you a raw food teacher who loves what you do but know that you could be doing things even better?
• Would you love to make a living out of teaching raw food classes or workshops, or increase the revenue you already earn through existing complementary work but lack the know-how to confidently expand your offer?
• Do you have recipes and/or raw food information that you know is great and you’d love to share it with lots of people… but you don’t know where to start?
• Or are you someone who already does some demos on a small-scale and fairly casual basis but have never had the know-how to create something really special and run an event in a professional, profitable and memorable way? 

If any of the above is you, then I have the most perfect opportunity for you to turn your dream into a reality – but the window of opportunity is only open until 1st July 2019 . NOW EXTENDED UNTIL Friday 19th July 2019 for International Raw Food Day participants. Last chance until spring 2020.

Hi, I’m Karen Knowler…

author of “Raw Food Made Simple” and the founder of the “International Association of Raw Food Coaches, Chefs and Teachers” (IARFCCT).

What you may not know about me is that 20 years ago, in 1999, when I was just beginning to go solo in my raw food business adventures, I had no clue how to teach raw food or how to create a raw food class, as no raw food teachers existed in the UK – let alone any kind of raw food teacher training courses!

Like many people, I had plenty of doubts and fears, and believe it or not, massive confidence issues. In fact, public speaking was my number one fear. And, not only that, I really wasn’t sure if anyone would want to learn from “little old me” (I was 26 and looked 16!) or if I could teach them anything they didn’t already know.

What if they felt it was all a bit too basic, or they didn’t like my recipes, or…?

However, as I was to find out very quickly and delightedly, people did want to learn from me, there was plenty that they didn’t know, and not only did they love my recipes, but those same recipes put them on the path to going raw and reaping all those wonderful benefits… 

In short, everyone was happy!

I got to teach what I knew and loved (and earned some very handy money for my time spent doing it).

My students got to learn how to make quick and easy raw food that they loved and would go on to make in their own home, so they could finally go raw and get as healthy and energetic as they hoped to.
Through teaching my first class I realised that:

• Teaching raw food classes is a lot of fun!
• Teaching raw food classes is easier than you think
• Teaching raw food classes is incredibly rewarding and gratifying
• Teaching raw food classes changes lives

A lot has happened since that first class. In fact over the next ten years I went on to teach thousands of people in live class settings in the UK, the US, Germany and the Netherlands.

I learned that people the world over are literally hungry for great raw food recipes that they can make quickly and easily in their own home, and, one thing is absolutey for sure:

There are NOT enough raw food teachers in this world

It’s true.

A lot of people don’t pursue their dream because they are worried about there being too many raw food teachers, or that they don’t know enough, but trust me, we are a very long way away from THAT reality! In fact, I would go so far as to say that there is a severe LACK of raw food teachers in this world. (And you only have to be a step or two ahead of those you’re teaching, so it’s really no big deal.)

Not only that, but what most teachers are NOT seeing yet is that you don’t need to teach raw food to those who want to eat raw food.

Allow me to explain…

First of all, right now there are literally tens of thousands of people around the world who are raw food enthusiasts and want to learn more raw food recipes from someone like you.

Why? Because while they may have bought the books, read the websites, and even watched the YouTube videos, they STILL haven’t started eating raw food in the way that they want to.

Something is stopping them, and, more oftentimes than not, it’s one thing and one thing only:

They want to see the food being made and TASTE it before they commit.

In fact, they might be feeling a little bit scared, intimidated, confused or even overwhelmed by everything they’ve read and seen, and they just want someone to take them by the hand and show it to them in a way that is accessible and doable for them…

It makes sense when you think about it, right? Perhaps you were the same…? 

I know that a huge turning point for me personally was when a new raw food friend made me a very simple almond milk right at the start of my raw food journey (1993) – for me that was a life-changing moment! Then he went on to make a carrot and apple juice – again, something I had never tried before. Wow! I was having my mind and taste-buds blown wide open! And this was just in a 15-minute window of time in his tiny home kitchen.

After that I realised just how important it is to not only learn from others, but to actually learn first-hand and to TASTE the recipes. We all want it to be EASY!

And so it was that just two simple recipes shown to me in a friend’s home literally did change my life.

So just think what an entire raw food class can do!

Yes! I know…

Today things are different to back then, but in a very good way.

Not only are there more raw food enthusiasts around today who want to learn at raw food classes (raw food is really getting big now because of the huge amount of interest in veganism), but there are literally MILLIONS of other people out there (you probably know a few hundred yourself), who, if raw food was “packaged” in a different way, they would be all over it and loving it just as much as you do…

You only have to think about a handful of your friends and family, or work colleagues, to realise that EVERYONE can benefit from raw food – and they’d be totally open to learning about it if it were presented to them in a “non-raw-food-labelled” way!

And so it is that, whether you want to teach raw food to raw foodies, or to teach others who are totally new to raw food but really want to experience the benefits (without the label), NOW is most definitely the time to make your raw teaching dream come true, because the time is RIPE with possibility – and it’s NEVER been better.

And it’s just going to get better, because everything (literally everything) is heading in this direction.

20 years ago I ran my first raw food class, and that filled up in a few short weeks with hardly any advertising – and that’s when raw foodies were pretty rare indeed!

14 years ago I ran an off-the-cuff class and filled it to capacity (40 people) in JUST 5 days!

It was after that that I realised that more raw food teachers were needed – and FAST!

Demand was on the up and yet many others had tried (and sadly failed) because they didn’t get their act together. They didn’t know how to manage all the various parts of organising and running a class, they didn’t know what to teach or how, and they didn’t know how to manage the planning and finances effectively… so they either lost money, worked too hard, or had a bad experience because of their lack of know-how.

It broke my heart, because these were great people with wonderful intentions (and great, delicious recipes!), but they tried to make it on passion alone. And while passion is absolutely vital, it’s very much a FACT that passion is most definitely NOT enough.

Realising that I had a blueprint that worked (over and over again), I decided that I would be of the greatest service, ultimately, if I would share my hard-won “secrets” with other Raw Food Teachers and Raw Food Coaches who wanted to teach, because this simply couldn’t continue.

And so, my journey as a Trainer began 12 years ago when I ran my first Raw Teacher Training live in England to a total of over 70 people from all around the world over a two-year period. Two years later in 2009 I went deeper still, and released an in-depth home study training program going into all the nuts-and-bolts of planning, marketing, running and teaching a unique raw food class. And then, in August 2011, I took my teacher business training LIVE at a fantastic venue in London where I showed 30+ people from all around the world how to teach my hugely popular “Raw Food Made Simple” class.

In 2012, I then took it up a notch yet again and created the most amazing, step-by-step, all-you-need-to-know Raw Food Teacher Training possible. Many hundreds of people went through that training and absolutely LOVED it – the testimonials were off-the-charts!

And now here in 2019, I have gone a few steps beyond yet again, adding in two completely done-for-you class plans (one is 2 hours, the other 4-5 hours), a complete one-day video class of me teaching my signature class “RawFood Made Simple” so you can see how I teach classes no matter where you are in the world, and there’s also 25 of my most popular recipes that you can use in any class of your own creation! (And there’s more.)

This Raw Teacher Training will show you how to teach awesome, profitable classes that change lives and are a complete joy to teach, no matter where you’re starting from – and I’m ready to share it with you again, starting in June 2019.

Please note that this Training is open to ANYONE, anywhere in the world, with any level of raw food knowledge and experience. It’s 100% virtual – meaning that you can learn it from the comfort of your own home, and at your own pace.

It’s also in a format that anyone can work with, with each of the 16 training modules comprising of a training handout and audio recording plus specific training-related assignments and a transcript. You’ll also receive step-by-step guides, all-important checklists, invaluable scripts and pre-written copy, fill-in-the-blank forms and templates, financial spreadsheets and sample handouts – there’s even a Countdown Calendar to the big day!

Literally everything you could want to create, plan and profit from your own raw food classes, is provided to you through this Training – and I couldn’t be more excited to share it with you.

If you’re ready to learn more about the all-new Raw Teacher Training for 2019, then here’s the full scoop…

PART 1: MAIN TRAINING – 16 STEP-BY-STEP MODULES

These 16 modules are delivered 3 per month at the start of every month over a 6 month period. We start our journey together on Wednesday 12th June 2019 and complete at the end of November 2019.

MODULE 1 | WHAT’S INVOLVED IN RUNNING GREAT CLASSES AND WHAT A GREAT RAW FOOD CLASS LOOKS LIKE

A great class doesn’t happen by accident – in fact there’s a lot of thought and planning that needs to go into the creation of a great raw food class, and the running of the business behind it. That doesn’t mean that it’s going to be difficult, however, just that you need to know what you need to know! In this module you’ll learn about the various different components that you’ll need to think about and take care of when it comes to creating a raw food teaching business, including the all-important legal and safety issues, plus what needs to be considered and implemented for your class to be a huge success for both you and your students.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Raw Food Teaching Business Success Map” – a snapshot summary of the various different areas of your raw teaching business that you need to take care of so you know what you need, how it’s all supposed to look and how it all works together.

CHECKLIST: “What Makes a Great Raw Food Class Checklist” – take care of all of these components, by checking them off one-by-one, and you’ll have yourself a great raw food class!

MODULE 2 | HOW TO DECIDE ON YOUR IDEAL AUDIENCE, KNOW WHERE TO FIND THEM, AND DECIDE ON WHAT KIND OF RAW FOOD CLASSES YOU WANT TO RUN FOR THEM

Are you going to teach classes to existing raw food fans, complete newbies, or another group entirely? I’ll help you decide who are the right people for you to teach, show you how to find those people (the marketing comes later) and how to decide what type of class would work best for you and them from the many options now available – you’ll be amazed at how many types of raw food classes there are!

EXCITING COMPLIMENTARY BONUSES:

DECISION TOOL: “How to Choose Your Market and Define Your Unique Teaching Niche” – use this easy but powerful mini-workbook to help you decide who you’re going to teach and why.

FILL-IN-THE-BLANKS POSTER: “My Unique Teaching Business Blueprint Is…” – once you’re clear, use this beautiful document to record what your own unique teaching niche/market and positioning is going to be.

POSTER: “Raw Food Class Options” – the various different options for styles of class you can teach, to view at a glance.

MODULE 3 | WHAT YOU CAN TEACH AND TALK ABOUT IN YOUR RAW FOOD CLASSES, AND HOW TO DEVELOP YOUR OWN UNIQUE RECIPES & CONTENT

There are so many possibilities available for what to share in your class. In this third module I’ll talk you through all of the various options of what you can teach and why, and show you how to create your own content and, yes, even your own recipes so that you can create the perfect class for your chosen audience with your very own copyrighted and unique-to-you information. (I’ll even share with you how to legally protect your newly-created intellectual property!)

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Raw Food Class Content Options” – the various different options for the content/approach that you can teach in a class, to view at a glance.

INFORMATION PACK: “Raw Food Basics” – a brilliant 20+ page overview of the key raw food teachings that every raw food teacher should know. This is especially perfect for those who are still learning raw food for themselves, but feel ready to start sharing recipes and basic beginner’s information with others.

POSTER: “How to Create a Raw Food Recipe from Scratch” – an invaluable summary of how to go about creating your own recipes step-by-step.

MODULE 4 | HOW TO BE A GREAT RAW FOOD TEACHER

Even if you lack confidence like I did, are wary of teaching large groups, or indeed have any hang-ups or reservations about teaching raw food classes, I’ll share with you the various different ways to stay within your comfort zone until your confidence increases. The good news is, lack of confidence does not have to stand in your way – and once you’ve learned everything I have to share with you in this invaluable multi-faceted module, you’ll not only feel confident and look professional, but you’ll also know a variety of different ways to share information, manage a group, demonstrate recipes effectively, change up the class energy, handle questions and answers, and even take the spotlight off of you (if that’s what you want).

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Teacher Skills List” – the different things you will need to know and be able to do to be able to handle any class/teaching situation.

POSTER: “Different Ways to Mix Things Up in Classes for Varied Student Experience & Shifting the Energy” – an at-a-glance reminder of the various different ways to mix things up in a class setting and how and why they change things.

POSTER: “The 4 Most Common Student Personalities” – a quick but powerful reminder of the different types of student and how to keep everyone happy while maintaining whole-class happiness and harmony.

CHECKLIST: “How to Teach a Raw Food Recipe Effectively” – an invaluable reminder of the different things you should walk a student through in order for them to fully understand a recipe and how to make it.

DONE-FOR-YOU SCRIPT: “How to Manage Questions Within Any Class Situation” – knowing how to handle the inevitable questions while keeping your class to time is one of the most important “tricks” to learn. This pre-written “works-every-time” script will tell you exactly what you need to say to keep everyone happy and accommodated and your class on track. 

MODULE 5 | WHAT FOOD AND EQUIPMENT TO USE & DEMO – AND WHY

The typical raw food class will inevitably revolve around food and equipment, because those are the two magic components that create the all-important recipes. Knowing that there are many different pieces of equipment, so many different raw foods and ingredients, and only a limited amount of time, how do you know what to demo, when and why? Your questions will be answered in this fun, info-packed module where we’ll discuss the most common pieces of equipment and the best foods to include in your raw food class, depending on who you are teaching and for how long. Not only that, but in order to make your classes more profitable for you and more valuable to your students, I’ll also teach you how to make additional product sales off the back of your demonstrations – completely naturally and without being at all salesy.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Raw Food Groups” – an at-a-glance reminder of the 20+ different raw food groups for you to take into account when planning your raw food classes.

POSTER: “The Top 5 Foods to Revolve Your Raw Food Class Around” – instant inspiration and guidance will be yours when you refer to this poster to know where to start when it comes to planning your recipes and class themes.

CHECKLIST: “Raw Food Kitchen Equipment Checklist” – a handy reminder of the different pieces of equipment that could be part of one or more of your raw food classes.

MODULE 6 | HOW TO CREATE GREAT-LOOKING, VALUABLE HANDOUTS AND TAKE-AWAY PACKAGES

A critical but often overlooked component to a successful, valuable and professional raw food class is the all-important handouts. Handouts can – and should – be more than just the recipes that you teach. In this module you’ll learn everything you need to know about how to create beautiful handouts that delight and impress (as well as doing the job they’re supposed to do!) and also how to present them, what to put in your packs, how to ensure that they are something that your students use and get value from long after the class has completed – AND makes them more likely to invest with you again in the future.

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class Packet Checklist” – an invaluable list of the different components and documents that could, or should, go in every raw food class packet.

CHECKLIST: “A Step-by-Step Guide to Creating Awesome Raw Food Class Handouts” – your literal step-by-step guide to all the things you need to do and/or consider to create handouts and get them from idea to finished product.

REAL-LIFE EXAMPLE: “Raw Food Made Simple” class handouts – a 10-page sample extracted from my own raw food class handouts, so you can see how great handouts look.

REAL-LIFE EXAMPLE: “Raw Food Made Simple Teacher Training” order form – a sample order form from my own class to show you what you need to include to summarise an offer and process a payment.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Feedback Form” – use this word template to personalise the all-important feedback form that you’ll want your students to complete before they leave.

MODULE 7 | HOW TO FIND AND SELECT THE RIGHT VENUE

Selecting the right venue is a huge part of what makes for an enjoyable class experience, and an area where so many teachers unfortunately get it wrong. In this seventh module I’ll talk you through the pros and cons of teaching from home versus finding a third-party venue, including all of the many things to look for when selecting the right venue and all of the things you need to consider before signing on the dotted line. (Your choices in this area can literally make or break how your students feel about you and your class, so it’s vital to get it right.)

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Teaching from Home Versus Hiring a Venue” – an at-a-glance reminder to help you decide what venue is right for what class.

CHECKLIST: “What to Look For in a Prospective Raw Food Class Venue” – refer to this checklist every time you check-out a potential new venue and you’ll never be caught out again.

POSTER: “How to Set Up Your Classroom” – a suggested floor layout plan for your classroom so that everything has its place and enough space to fulfil its purpose on the day.

MODULE 8 | HOW TO FIND AND WORK WITH THE RIGHT TEAM

Yes, you will need help! And while finding someone to assist you may seem like one of the easiest parts of the equation (“I’ll just get my sister to come round and do a few bits on the day”), it can actually be the one fraught with some of the biggest issues. In this module I’ll talk you through what you must know about finding and hiring the right assistant/s, how to organise and manage your team (they’ll usually be doing a lot more than just one thing), how much to pay them (no, you don’t do a barter or a trade – and I’ll explain exactly why), and how to make sure that they take away a lot of your stress rather than add to it!

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Different Types of Help You’ll Need to Successfully Run Your Raw Food Classes” – this poster will remind you of the various different assistant roles, what each one involves, what each one should be paid and for how much time you’ll need them.

CHECKLIST: “The 10 All-Important Questions to Ask Prospective Class Assistants” – using these questions when interviewing will go a long way in ensuring that you hire the right man or woman for the job.

REAL-LIFE EXAMPLE: “Raw Food Class Assistant Job Description” – a typical job description for your first raw food classes helper so that both of you can see exactly what’s involved.

MODULE 9 | HOW TO PRICE YOUR CLASSES & STICK TO A BUDGET

While many people love teaching raw food classes just for the joy of it (and it’s true, they are such great fun that you might just want to do it for free!), but the reality is, you still have to make a profit, or your teaching career will be VERY short-lived! And that’s not what we want of course – your classes need to happen over and over again so that you can change lives not for one-time-only but for as long as you feel called to share this work. So, in this ninth module, I’ll show you how to take care of all of the financial aspects of your classes so that you can price your classes confidently and know you’re going to come out of each class with your desired profit – or more!

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class Expenses Checklist” – this handy checklist will ensure that you don’t overlook the common and not-so-obvious costs involved in running your classes so that you can budget effectively.

POSTER: “Raw Food Class Pricing Guidelines” – whatever length of class you’re teaching and whoever you may be teaching it to, this poster will simplify the whole pricing process for you so that you don’t have to waste precious time worrying about what (or what not) to charge.

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Income and Expenditure Calculator” – this invaluable pre-programmed excel spreadsheet will give you a real-life example of the income and expenditure for a raw food class AND give you space to add in your own projected figures, so you can see how a class adds up financially before committing to it.

MODULE 10 | HOW TO MARKET AND FILL YOUR CLASSES

Marketing is one of the most critical pieces of all – you simply must know how to let people know about your classes, and, just as importantly, have them reserve their spot and pay for it! No students = no class=no business, so this piece is vital. Without a doubt, there is a LOT to this piece, but in this module I’ve done ALL of the thinking and planning for you, and not only am I giving you proven raw food classes marketing materials to model, but also a step-by-step guide to marketing online and offline, PLUS a day-by-day marketing plan to make sure that your classes sell out each and every time. (This one piece alone is truly worth your investment in this training.)

EXCITING COMPLIMENTARY BONUSES:

REAL-LIFE EXAMPLES: “Karen’s Raw Food Classes Marketing Swipe File” – Yes, it’s true, I’m giving you copies of the very same marketing copy that I used to fill my raw food classes when I used to teach on a regular basis.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Sales Page Template” – use this specially designed word document to literally type directly into so that everything your prospective students need to know about your class is there for them. Then simply email the document to your web designer (or upload it yourself) and get your raw food class online and advertised in less than 30 minutes!

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