Seven Figure Courses – Derek Halpern

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It happened 4 years ago… I had heard that the best way to start – and grow – an online business was to start selling online courses. And I knew about people who were making more than a million dollars per year doing it.

Seven Figure Courses by Derek Halpern,
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If you can overcome this one obstacle, you can finally set your own hours, stop trading time for money, and start selling profitable online courses…

• Like Cole Joseph who quit his job in corporate finance to sell online courses about his passion… photography… from the comfort of his own home.
• Or Kim Greco who’s an expert dog trainer who wanted to continue running her brick and mortar shop in Maryland… and also help more people online.
• And Purna who realized he had a skill other people wanted to learn… Microsoft Excel… and now he sells online courses… from India.

I’ll tell you about each of their stories in a moment.

But first, I’d like to share a personal story.

It’s about how I overcame one of the biggest obstacles of my life.

It’s one we all face.

And the truth is, if you can overcome it, then I firmly believe you can accomplish anything you want in business and life.

It happened 4 years ago… I had heard that the best way to start – and grow – an online business was to start selling online courses. And I knew about people who were making more than a million dollars per year doing it.

And there I was. I was about to release my first online course, and the day before it went live, something terrible happened…

You might be thinking my computer blew up…

Or perhaps a family member got sick…

Or maybe my servers failed and I couldn’t process transactions…

Those would be easier problems to overcome.

The truth is, what I was dealing with was even worse…

It wasn’t a problem I could throw money or resources at to solve.

It wasn’t a problem that I could “think” my way out of.

It’s embarrassing to even talk about it now, but the truth is…

I got cold feet.

I was literally on the verge of cancelling the entire launch. The feelings of self-doubt and fear completely overtook me.

All I could think about was:

“Am I even good enough to teach people this stuff?”

“Why would anyone trust me?”

“Why would anyone buy a course when they could get the same thing for free?”

And I kept beating myself up.

I looked at my course videos…

I had horrible handwriting. Even though I bought a brand new camera, my videos looked like trash. And my hair was a damn mess.

At that point I had convinced myself that it was time to cancel the entire thing.

Because that would make sense right?

Worried about failure?

No problem.

Pull the plug. Don’t do anything. Then you can’t fail!

So I sat there at my computer screen, just a few hours before launch, with my finger hovering over the mouse button…

I had written an e-mail to all of my subscribers telling them that the launch was off. I was on the verge of hitting send…

But then I realized something—and this realization set me on a path to building a multi-million dollar online education company.

I’ll tell you more about this realization in a moment (and how it could help you on your path), but first, let me tell you how the launch ended up going…

I stayed on my path and I released the course…

…and what happened next astounded me.

The first sale came in.

(Thank you Ruben).

And then another sale.

(Thank you Nicole)

And another.

(Thank you Justine).

I’d tell you I kept making money while I slept that night. But the truth is: I couldn’t sleep that night. All I did was refresh my sales report over and over and over again.

And the sales kept coming in.

(Thank you David. Nancy. Keith. Jon. Tim. And so many others!)

It was like I pulled the “sales slot machine” and I hit the jackpot.

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I FELT AMAZING!

You see, like you, I knew I wanted to start an online business…

And when everything went well, I knew my life was about to change for the better…

…I just didn’t realize how much better it was going to get.

Fast forward to now: I run a multi-million dollar online business that sells online courses.

Hi, I’m Derek Halpern. You may know me because you saw me get featured on Entrepreneur where they called me “a loud digital marketer.” Or maybe you stumbled on my popular website Social Triggers.

And business is going great.

I don’t share this to brag or boast, but take a look at how fast this online course business has grown:

Examine this chart.

I’m not bragging about how I made 1 billion dollars in 3 seconds like these other idiot online marketers. Instead, I’m showing you consistent growth, year after year, for 5 years running.

And this growth wasn’t the result of just “one online course.”

Over the years, my company has gone on to create 7 online courses… and I believe I cracked the code on what makes an online course generate a few sales… and what makes an online course generate Seven Figures.

I’m excited to share this with you…

…but do you know the absolute BEST part about running a successful online business that sells online courses?

I Broke Free From the “Salary Trap”

You see, before I launched Social Triggers, I worked as a freelance business consultant for a popular software company…

And I earned a comfortable six figures each year between that gig and other irons I had in the fire.

Most people would say that I had done well—perhaps even “made it.”

But they’d be wrong…

Sure, I made a fine salary and had a nice lifestyle. But I was missing one very important thing:

FREEDOM!

Like most consultants, I only got paid when I traded my time for money.

If I didn’t work, I didn’t get paid.

So even though I was an entrepreneur and earning a good living, I might as well have been working for someone else.

What I have now is vastly different—

Now I get paid when I work…

…And when I don’t work.

I sell online courses.

And when you create these courses the right way, you can achieve the closest thing to “real passive income.”

Here’s why:

After a small time investment up front creating a course the right way, you’re able to sell the same course over and over and over again.

But don’t take my word for it.

See for yourself:

These are the real sales results for one online course I made back in 2012, and even though I barely changed anything about the course, I continued making sales in 2013 and 2014.

Yes the sales tapered off, and that’s normal, but I fully expect to continue generating sales on this online course throughout 2016, 2017, and beyond… all because I built it the right way back in 2012.

I also have the freedom to work while I travel the world

I never thought I’d be the type of person who “worked” while they traveled. I didn’t even have a passport as an adult until just a few years ago.

But I knew there was more to life than just sitting home working all the time. And I recently committed to traveling while I worked.

• With a few friends, I chartered a yacht and traveled down the Croatian coast.
• I finally got to experience what it felt like “working from my laptop” from the beach in Miami.
• And I had so much fun, I decided to do it again in Maui.

And I can finally afford a haircut…

Yep, that’s me. And that’s an expensive haircut.

And I know that may sound like a “waste of money,” but the lesson here is this:

Now that I run a successful online business that sells online courses, I get to splurge on things that matter to me… without feeling guilty about it…

When the dessert menu came, I said “I’ll have one. One of each thing on the menu. Please.”

Hey, I’m a guy. I like fast cars. So I rented Lamborghini for a few days (I’d never buy one, but renting was a-ok).

And sometimes, I get to give back, too. I put up $25,000 of my own money and the ST community put up the other $25,000 and we built two schools in impoverished countries.

After creating 7 online courses, I eagerly documented everything I did…

And I now have a proven, repeatable, step-by-step process for creating what I call “Seven Figure Courses.”

I’m eager to share it with you, but first…

You should know that other people benefited from creating and selling online courses too.

These 3 people started (and grew) an online course business

I’m not the only person who’s doing well creating and selling online courses.

Regular people are starting – and growing – online businesses that sell online courses…

…and they’re doing well.

But what I find fascinating is this:

• These people aren’t tech wizards.
• These people aren’t teachers.
• These people never dreamed about “starting an online business” selling online courses.

And yet….

…They did it!

In some cases, it was their first attempt at starting an online business.

And still, they’re doing well.

And while I didn’t work with these three people personally, what’s actually going on here?

Look closely…

#1 In Cole’s case, he was passionate about something. And he turned his passion into a profitable online business by selling online courses. Then, he quit his 9-5 job.

(Are you passionate about something that you’d LOVE to turn into a business?)

#2 In Kim’s case, she sold one on one services in person. And she turned her service into an online course, successfully adding another revenue stream to her business. It also empowered her to reach more people around the world.

(Do you currently sell a one-on-one service that you’d love to “take online?”)

#3 In Purna’s case, he noticed he had a skill. And after he realized that other people wanted to learn that skill too, he packaged it into an online course and built a profitable online business selling online courses.

(Do you have a skill that you think other people would LOVE to learn?)

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And these people ALSO started (and grew) an online course business

I’ve personally helped people create – and sell – online courses through my training videos, online courses, and software products.

And, are you ready for the most interesting news of all?

This trend is even bigger than these six people.

I did some quick research, and I found people selling courses about almost everything. To name a few, I saw courses about:

Dating. Business. Relationships. Personal Finance. Social skills. Software training. Social media. Marketing. Cooking. Health. Writing. Web Design. Productivity. Networking. Careers. College Admissions. Test prep. Tutoring. Coding. Music. Yoga. Fitness. Food.

It’s quite remarkable.

What’s going on here?

The Truth About Online Course Business (These Numbers May Surprise You…)

Here are the facts:

The market for online courses RIGHT NOW is insatiable. According to Forbes, It hit $56.2 billion in 2014. And early estimates believed it would almost double in 2015 to $107 billion.

And I believe there’s no evidence of it slowing down.

And Now A Unique Window Of Opportunity Opened…

You already saw the proof. People are starting – and growing – an online business that sells online courses—and they’re doing it in 30+ different industries.

They aren’t tech wizards. They aren’t teachers. And in many cases, their online course business was their first attempt at starting an online business.

And they’re doing well.

So…

If You’re One Of These 3 Types Of People:

Person #1: You’re looking to start your first online business, and you think online courses could be the right business for you.

Person #2: You already have an expertise or skill, and you’d like to package that up into a course and sell it. If you’re a service provider, you’re sick of trading time for money. Or maybe you’re a blogger, a speaker, an author, or anyone who shares what they know with the world and you’re looking to monetize it.

Person #3: You already have an online course or two, but you’d like to approach growing your online course business more strategically.

I Believe You Should Start Selling Online Courses Too!

Here’s why:

If you’re just getting started…

There are only 5 types of online business models, but I only truly love one of them. Especially if you’re just getting started. Here’s why…

You could start selling physical products, but that’s going to take inventory. Or manufacturing talent. And that’s going to cost a lot of money. So, that’s out.

You could start offering services, and while that’s a great business model, the big problem is this: you’ll get stuck in the “trading time for money” trap and you may never get out of it. So, that’s out.

You could launch an online software company, but do you know anything about software? That could get real expensive real quick. So, that’s out.

You could rely on paid advertising, but did you know that you’ll need MILLIONS of visitors just to make any real money? So that’s out.

And that’s why I love selling online courses.

You don’t need a lot of startup capital. You’re building a business that can scale. You don’t need to hire expensive developers. And you don’t need millions of visitors.

Now, don’t worry. If you don’t have an idea… or you’ve never created an online course before… or you’ve never even started an online business before… I can help you.

If you already have expertise or skill… 

(maybe you’re an author, speaker, consultant, or freelancer?)

…then online courses is the next logical step.

Right now, you’re likely trading your time for money. And while that pays the bills, I’m sure you yearn for something that has a little more freedom than “punching the clock” for clients.

I mean, just look at your schedule: it’s either overbooked, and you can barely find time for yourself. Or it’s underbooked and you’re concerned about where the next sale is going to come from.

That’s no way to live. And when you start selling online courses, you get a second income stream for your business – which is good, especially if one stream dries up. And you also get to invest in building something that could pay dividends for years to come.

And if you already have an online course or two It’s time to…

scale that thing up into a six (or even seven) figure business

You already know the benefits, because you’re living the life. But as you’ll soon see, there’s a difference between an online course that pulls in $10,000…

…and an online course that can pull in Seven Figures or more.

One course can make you some sales. The other course is what I call a “Seven Figure Course.”

What’s the MAIN difference?

Now you might think it’s “just” about revenue. But there’s something deeper going on there, and it deals with the psychology behind why people buy in the first place.

I’ll reveal that in just a minute.

First…

Here’s The Truth – If You’re Reading This, You Want To Create (and Sell) Online Courses

How do I know?

You wouldn’t have made it this far.

The question is: what’s stopping you from pursuing it?

After pouring through thousands of emails, comments, and survey responses, I’ve discovered that there are just a handful of reasons why people look their dreams in the eye and say “not interested”

…even though they WOULD LOVE to drop to say “HECK YES”

“I’m already busy doing something else… How can I find the time?”

And nothing personifies this better than this email I received from Christopher.

Take a look:

You might even see a little of yourself in Christopher, right?

We’re all busy.

And that’s the problem.

Things will NEVER change if you keep doing what you’ve always done. You will be busy until the day you die.

A friend of mine recently had a baby, and when I asked him “was it the right time?” He responded, “they say it’s never the right time.”

Starting a business is the same thing. It’s like having a “business baby” and it’s never the right time…

…but when you decide to have that baby, guess what? You figure it out. Because you have to. And that’s what all the best online business owners do too.

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“I Never Created An Online Course Before!”

Let’s say you move past the “ain’t nobody got time for that.” And let’s say, that like having a baby, you decided to just make it work.

You might be thinking, “Well, what makes you think I could do it? I never did this before?”

You could sit back and think about whether or not you can do it all day. Or you can just try it and see what happens.

I actually remember the first time I decided to share what I knew with the world… in a formal setting. I got up in front of a room of about 100 people, and I shared some cool stuff I recently learned.

I never did a presentation like this before. I never even communicating like this before. And I thought people were going to eat it up…

…but that’s when I realized two things:

Thing #1.

I was HORRIBLE at communicating what I knew to other people.

Seriously.

People see me on video today and think, “You’re a natural!” But that’s not how it started. In fact, I was so nervous, that you could see red splotches on my neck!

Thing #2:

Even though I was bad at it, I realized it was a lot of fun.

There was something about sharing what I knew with the world that just lit me up.

I couldn’t explain it, but I knew I wanted to do more of it.

But I did want to change one thing:

No more speaking in front of large groups of people.

Instead, I thought to myself, “What if I could just do this from home?”

And shortly after that engagement, I officially launched my online business Social Triggers. And before I knew it, there I was… launching my first ever online course… from the comfort of my own home…

Now, of course, I later got more comfortable speaking in front of large groups of people. But guess what? I would have NEVER realized I could do it until I tried to do it for the first time.

Don’t go QUIT YOUR JOB right now to try this. But you should consider dipping your toes in and seeing if it works for yourself.

Maybe, at first, commit just 5 hours a week. And since you’re going to commit such a small amount of time, it’s best to use that time wisely.

I’ll show you how to use it wisely in a moment.

First…

“Why would anyone buy from me? I have no credentials! I have no experience!”

I can totally relate…

When I was a kid, my mom was on welfare. And my dad was in jail. I didn’t do well in school. Heck, I almost failed the 12th grade. And yes, I did go to college, but it was just a state school.

On paper, I just wasn’t Ivy League material.

And as I became a young man, I’d like to tell you things got better. But they didn’t. I didn’t do well in college. My first semester GPA was like a 2.5. And as I started to think about my career, I knew I didn’t have a chance.

But there I was… 27 years old and I just had a huge successful online course launch… and not one person asked me about my childhood… not one person asked me about my college degree… not one person asked me about anything related to my “traditional credentials.”

They were blind to my past. Or maybe they just didn’t care. Instead, they asked me another question, and that question was very revealing…

“Derek, I am currently a [Blank]. Do you think this course can help me?”

Do you see what happened there?

NOBODY CARED ABOUT ME…

They cared about themselves.

Now don’t get me wrong, when persuading people to buy credentials can help… credentials create trust. But I later learned a simple framework that could engineer trust in the eyes of your customer in just a few seconds… and this trust was more powerful than a silly piece of paper…

I’ll prove it. When I ask people why they buy things from me, one of the TOP reasons is…

Now Let’s Say You’re Ready…

Let’s say you’re willing to commit the time.

You’re okay with the fact that you never created a course before. And even though you feel like you lack credentials… screw it. What do you have to lose?

What’s next?

I’m betting you have a lot of questions swirling around inside your head. Questions like…

“What if I don’t have an idea?”

“How do I know how much content to include?”

“Where do I find customers?”

“I hate selling – how do I persuade people to buy?”

“Do I need to do a big “video product launch” too?”

“I heard I need Facebook ads. How do I buy them?”

“How much should I charge?”

And I’m sure that list of questions can go on, and on, and on.

But let me tell you a secret about how to solve almost every problem in life…

…and I learned this secret came out of my love for Pomegranates.

I’ll explain.

When you eat a fresh, juicy pomegranate, there’s a 99.9% chance you make a mess. You’ll get it on your hands. You’ll find seeds on the floor. You’ll ruin the counter.

It’s annoying, but since I loved pomegranates, I dealt with it.

Then, one day, I was telling a friend of mine about my experience. He was a chef. And he laughed in my face.

“Why are you laughing!?”

He went on, “the secret to getting the seeds out of a pomegranate requires you to open that pomegranate in a bowl of water. And then there will be no mess to clean up.”

I was dumbfounded.

I was opening pomegranates the wrong way my whole life, and there was this simple technique that allowed me to do it in seconds…

And that’s the secret.

When you have problems and questions in your life, one of the BEST ways to solve them is to enlist the help of an expert.

Now I know you’re here because you want to start an online course business…

…And that’s why I’m PUMPED to introduce you to a brand new online course.

I’ve built a remarkable life creating (and selling) online courses. Now I’d like to show you the exact system I use to do it.

Introducing Seven Figure Courses

“This is a foolproof recipe for creating online courses that sell.”

If you want to break free from the “salary trap,” pursue something you’re passionate about, and FINALLY start – and grow – an online business…

…Seven Figure”

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