Soft Topic Copywriting Secrets Home Study Course – Jim Edwards

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$697   $74 – Soft Topic Copywriting Secrets Home Study Course – Jim Edwards

What and How . . .

WHAT:

The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.

The 7-module curriculum is:

Module 1: – Mind Management: Yours and Your Reader’s

•  Five questions you must answer before you write a word
•  What does your reader REALLY want?
•  Features and benefits and the difference between them
•  The hook and how to identify it
• FAQ’s

Module 2 – The Headline: Like a Stop Sign

•  What’s your story?
•  The purpose of your headline
•  Core building blocks of your headline
•  Tearing headlines down and putting them back together – only better
•  FAQ’s

Module 3 – Body Copy: Structure

•  The overall structure of your sales letter
•  Examples of different approaches to copy structure
•  Four questions readers need answered
•  Beats: from sub-head to sub-head
•  FAQ’s

Module 4 – Body Copy: Persuasion

•  Five elements of effective persuasion
•  Writing in compelling chunks
•  Bullet points
•  What to do to inspire action
•  FAQ’s

Module 5 – Email: To Sound Spontaneous

•  Your point of focus
•  Writing from the heart
•  Inspiring your reader to take action
•  The power of autoresponders
•  FAQ’s

Module 6 – Subject Line: A Knock at the Door

•  The facets and angles of your message
•  How long should a subject line be?
•  How a subject line does what it does
•  Conceptual vs emotional subject lines – and how they are different
•  FAQ’s

Module 7 – Unseen Influence: 7 Psychological Triggers

•  Searching for patterns
•  Simple rules of thumb
•  The central route vs the peripheral route
•  Shortcuts and stereotypes
•  FAQ’s

$697   $74 – Soft Topic Copywriting Secrets Home Study Course – Jim Edwards

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