Strategyzer – Master Business Testing

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Strategyzer – Master Business Testing

Mastering Business Testing
An online course that teaches you a systematic process to test new business ideas from discovery to validation.
Discover a clear and practical way to test business ideas
Create a shared language for testing in your organization
Systematically de-risk new business ideas
Avoid the risk of costly failures
Pairs with the Business Model and Value Proposition Canvases
…and how you’ll apply it immediately
Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.
What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.
What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.
How do I address the risks? – Design strong experiments

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Many of us are unfamiliar with running business experiments. As a result, we often choose the wrong experiment, or design it in a way that produces misleading results. Learn how to select the right experiment, for the budget you have, and the type of hypothesis you’re testing.
How do I make sense of the data I collected? – Collect evidence and generate insights
Once you’ve run an experiment you might feel overwhelmed by the data that comes back. We’ll show you how to capture the evidence in an efficient manner as you collect it, and how to draw useful insights from a mix of qualitative and quantitative data.
When have I learned enough to decide whether I’m right or wrong? – Take appropriate actions based on evidence
Is there enough evidence? Is the evidence strong enough? Is the evidence suggesting a change in the design of my business idea, or can I address the next risk? Learn when to take the appropriate action: collect more evidence, move to the next important hypothesis, pivot or kill your idea.
How do we manage and measure our progress? – Use the Progress Board
Imagine you have several team members, working on multiple hypotheses, collecting various types of data – it can quickly get very messy. Use the Progress Board to track who’s doing what, and the Innovation Scorecard to quantify how much risk you’ve reduced.
How can we share our learnings with stakeholders? – Confidently present the evidence
There will be times when you need to report to leadership and decision makers, pitch to an investor, or get advice from a mentor. Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea.
Module 1
Introduction to Testing
Upgrade your mindset from executing business plans to de-risking business ideas
Become familiar with a systematic testing process
Discover the importance of testing systematically, whether in startups or established organizations
chapter-2-hypotheses
Module 2
Hypotheses
Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
Prioritize and refine hypotheses, and set yourself up for testing success
Chapter-3testing-your-business-model-a-reference-guide
Module 3
Experiment
Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
Design experiments that produce strong evidence
chapter-410-characteristics-of-great-value-propositions-checklist
Module 4
Learn
Capture evidence in an efficient manner as you collect it
Draw useful insights from a mix of qualitative and quantitative data
chapter-5CrystalClearBMCs-7
Module 5
Take Action
Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.
chapter-6the-progress-board
Module 6
Manage
Use the Progress Board to track who’s doing what
Use the Innovation Scorecard to quantify how much risk you’ve reduced
chapter-7sell-your-colleagues-on-value-proposition-design
Module 7
Present
Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea

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Get Strategyzer – Master Business Testing download