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Strategyzer – Testing Business Ideas Course
Archive: https://archive.is/6dzW8
Proven methodology introduced in our latest Strategyzer series book Testing Business Ideas
Video learning – exercises – case studies
20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.
Testing App Features
Free 1-year access to the Strategyzer platform (valued $299) to practice what you’ve learned in a real-time and collaborative environment.
Detailed Course Outline
Module 1
Introduction to Testing
chapter-1-introduction-v3
Introduction
14 min
Get Strategyzer – Testing Business Ideas Course download
Welcome
Learning Objectives
Explore & Exploit
Types of Innovation
Why Business Ideas Fail
Reduce Risk & Uncertainty
High Risk or Low Risk?
Testing Components
25 min
The Big Picture
Hypothesis
Experiments
Evidence
Insights
Evidence or Insights?
Take Action
Module 2
Hypothesis
chapter-2-hypotheses
Hypotheses
22 min
Case Study: LifeTree Bank
Extract Hypotheses
Prioritize Hypotheses
Practice: Prioritize Hypotheses
Refine Hypotheses
Practice: Refine Hypotheses
Debrief: Refine Hypotheses
Case Study: Owlet
Practice: Extract Hypotheses
Debrief: Extract Hypotheses
Your Turn
Module 3
Experiments
Chapter-3testing-your-business-model-a-reference-guide
Experiments
38 min
Test Card
Choose Experiments
Strength of Evidence
Types of Experiments
Design Good Experiments
Choose the Right Metrics
Set Success Criteria
Mix of Experiments
Practice: Desirability Experiments
Debrief: Desirability Experiments
Practice: Viability Experiments
Debrief: Viability Experiments
Your Turn
Module 4
Learning
Prepare-icon-1
Evidence
16 min
Learn from Experiments
Collect Evidence
True- or False?
Synthesize Evidence
Practice: Write an Observation
Debrief: Write an Observation
Your Turn
Insights
5 min
Generating Insights
Practice: Learn from Evidence
Debrief: Learn from Evidence
Your Turn
Module 5
Take Action
chapter-5CrystalClearBMCs-7
Take Action
22 min
Four Types of Actions
Take Action for Evidence that Supports Hypothesis
Take Action for Evidence that Doesn’t Support Hypothesis
Take Action for Unclear Insights
Take Action for New Insights
Quiz: Confidence Level
Quiz: Take Action
Practice: Pivot
Debrief: Pivot
Your Turn
Module 6
Manage
Strategyzer_Progress_Board
Manage
25 min
Measure Progress
The Progress Board
The Innovation Project Scorecard
Progress in Practice
Practice: Innovation Scorecard
Debrief: Innovation Scorecard
Your Turn
Module 7
Present
chapter-7sell-your-colleagues-on-value-proposition-design
Present
28 min
Presentation Components
Presentation Best Practices
Presentation Template
Owlet’s Presentation
Your Turn
Get Strategyzer – Testing Business Ideas Course download
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