The Influencer Marketing Blueprint Premium – Kynship

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As a result of connecting thousands of influencers with brands, and having visibility to over $250,000,000 in paid media, we created a blueprint that focuses on building communities through sales, not likes.

The Influencer Marketing Blueprint Premium by Kynship,
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The Influencer Marketing Blueprint Premium – Kynship

Contents

How Do I Start In Influencer Marketing? Influencer Seeding

Product seeding is the foundation of ALL influencer Marketing. If that’s true, how you go about building that foundation is very important. Welcome to the beginning of our influencer blueprint.

What Is Product Seeding?

4 mins

Seeding Is Your First Impression

3 mins

Building A Core Community – How To Break Into A Category

4 mins

Who To Seed & How To Know They Are The Right Fit

6 mins

How To Get An Influencer’s Address

3 mins

How To Create An Unboxing Experience

4 mins

MightyScout – How To Track Organic Posting From Seeding

6 mins

How To Take The Next Steps With Your Influencers

4 mins

The Difference Between Seeding & Gifting

3 mins

Why “Pay-for-Post” Doesn’t Make Sense

3 mins

How Do I Start? Templates, Worksheets, & Screen-shares

Master Seeding List Template – Screenshare

6 mins

Master Seeding List – Template

158 KB

Product Seeding DM Template – Screenshare

3 mins

Product Seeding DM Template

6.92 KB

Seeding Budget Calculator Template – Screenshare

2 mins

Seeding Budget Calculator

6.6 KB

Category Entry Template – Screenshare

5 mins

Category Entry Template

5.79 KB

Shopify Seeding App – Walkthrough

4 mins

Influencer Strategy 101

Who, Where, and How do I pick influencers? How you do this will determine what influencers you choose and ultimately, the ROI you receive.

How Influencer Marketing Can Go Wrong

3 mins

Micro, Macro, Celebrity? Who Should I Pick?

5 mins

Philosophy Of Influencers – How To View Them

4 mins

How To Find Influencers – What Tools Are There?

4 mins

How To Analyze An Influencer – The Authentic Test

5 mins

Inside My Mind – What Influencers I’d Pick Based On Industry

12 mins

10 Steps To Follow For A Successful Campaign

11 mins

How To Find & Work With Influencers On TikTok?

6 mins

Influencer Strategy 101 – Templates, Worksheets & Screen-shares

Creator Distributor Checklist Template – Screenshare

3 mins

Creator Distributor Checklist

5.6 KB

Best Practices To Ensure Success

You can have the best strategies and influencers in the world but if you don’t know how to do these lessons well, you could end up not getting what you want or in a legal battle. This section is the actual day-to-day work and process of influencer marketing.

Negotiation, contracting, and pricing for influencers.

How To Outreach To An Influencer (For Contracting)

2 mins

4 Guidelines To Negotiate Effectively

3 mins

Influencer Pricing – What Do I Pay Them?

4 mins

3 Critical Things To Include In Your Influencer Contracts

11 mins

How To Draft A Creative Brief

2 mins

Recap & Intro To Taylor

2 mins

Best Practices To Ensure Success – Templates, Worksheets & Screen-shares

Influencer Contract Outreach Template – Screenshare

3 mins

Influencer Contract Outreach Template

7.44 KB

Negotiation Flow Template – Screenshare

3 mins

Negotiation Flow – Template

8.98 KB

Contract Template For An Influencer Deal – Screenshare

3 mins

Contract Template For An Influencer Deal

922 KB

Influencer Generated Content

Introduction to Influencer Generated Content (IGC)

5 mins

IGC Creation Best Practices

4 mins

Creating A Customer Journey

7 mins

How To Implement IGC Ad Creative

5 mins

Measuring IGC Performance

14 mins

IGC Performance-Based Deals

6 mins

Influencer Generated Content – Templates, Worksheets & Screen-shares

Creative Brief Template

1.73 MB

Non-Whitelisting Ad Account Buildout Worksheet

11 KB

Setting Up AIDA Columns – Template Video

3 mins

A.I.D.A. Letter Grade System PDF

33.3 KB

Influencer Organic Social Posts Vs. Influencer Whitelisting (Sponsored Ads)

Comparing Reach, Engagement, & Frequency

5 mins

Comparing The Customer Journey

4 mins

Comparing Costs & Return on Investment

6 mins

Comparing Visible Metrics of a Macro Influencer Activation

4 mins

Set Up & Scale Influencer Paid Media Funnels

Influencer Whitelisting Account Set Up

3 mins

How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 1

5 mins

How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 2

5 mins

Building Influencer Audiences to Target

5 mins

Influencer Lookalike Audiences

7 mins

Influencer Whitelisting Full Funnel Buildout

6 mins

Macro & Micro Influencer Paid Media Funnel

5 mins

Budgeting Influencer Whitelisting Ad Spend

7 mins

How to Write Influencer Whitelisting Ad Copy

6 mins

Influencers As Customer Service Reps Via Whitelisting

5 mins

Influencer Whitelisting: Who’s Better? Macro or Micro Influencers?

9 mins

Set Up & Scale – Templates, Worksheets & Screen-shares

Influencer Whitelisting Instructions.pdf

2.8 MB

Influencer Campaign Build Out – Worksheet

3 mins

Whitelisting Ad Account Buildout – Worksheet

10.6 KB

Frequently Asked Industry Questions

Taylor and Cody discuss common one-off questions they get asked about influencer marketing. 

Studio Shoot vs. Influencer Generated Content

7 mins

How Do I Calculate My Influencer Marketing Budget?

6 mins

Influencer Marketing Budget Calculator – Template

19.9 KB

What About Rev-Share or Brand Equity Deals?

4 mins

How Do I Negotiate & Structure A Contract With A Flag Bearer (Macro) Influencer?

10 mins

How Long Will Instagram Be The Market Leader For Influencer Activations?

6 mins

Does Influencer Marketing Work For Business-to-Business (B2B)?

6 mins

Can I Expect Sales To Come From Influencer Organic Posting?

11 mins

Should I Hire An In-House Employee Or An Agency?

9 mins

Can You Walk Me Through A Case Study?

12 mins

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