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TrendsVC PRO 0053 – Structured Interviews
Why It Matters
Structured interviews power scalable media companies.
Standardization makes it easier to find patterns of success and failure.
Borrowing trust, credibility and affinity are fast ways to build leverage.
Problem
Readers want insights from interesting people.
Guests want sales, backlinks and followers.
Brands want scalable content.
Solution
Structured interviews consist of asking the same questions to different people. Then collecting and sharing answers with your audience.
This method is used to build newsletters, communities, funds, DaaS companies and more.
Players
Indie Hackers — Bootstrapped Founders
Failory — Failed Startups
No Code MBA — No-Code Businesses
Podium Worthy — “People worth listening to”
The Top — Entrepreneur Income Reports
Compound — Writers
No CS Degree — Self-Taught and Bootcamp Developers
Predictions
Tools like Shortly will give small teams more leverage without the need to hire.
No-Code apps will use structured-interview-like interfaces to help you build by answering questions. See Headlime’s AI-powered landing page builder.
Opportunities
Make it a no-brainer for guests. Minimize the time required and answer “What’s in it for me?” Collect and share success stories.
Build systems to scale. Document and delegate your outreach, collection and distribution process.
Add a personal touch. Tell guests why you want to interview them. Weave details into standardized questions. i.e. “What motivated you to get started with Thankbox?”
Build a Data as a Service company. Nathan Latka pulls revenue metrics from podcast episodes, adds them to a database and sells access.
Key Lessons
Borrow trust, credibility and attention to build leverage. Structured interviews tether your brand to others. Unstructured interviews do the same but slower.
Think laterally. This hiring method is being used by funds to evaluate deals, SaaS for top-of-funnel and communities to attract members.
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