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Udemy, Debbie LaChusa – How to Design a Signature Coaching or Consulting Program
Like you, when I started my own business as an independent marketing consultant back in 1998, I too sold my time by the hour, or by the month.
Then I remembered that when I worked in the advertising agencies we sold by the project. We presented prospects with a specific scope of work and the results we would deliver, and we quoted them a project fee or a monthly retainer to cover that scope of work.
That’s when I realized I needed to sell my services the same way.
I didn’t want my clients buying my time. After all, who’s to say what your time is worth. It’s rather arbitrary. And high hourly fees can actually turn prospects away if they don’t think you’re worth it.
It’s much better to sell results.
That way clients are buying what they want. They’re paying for you to solve their problems.
You decide how long it takes to get that outcome and you charge them based on what that outcome is worth.
It has nothing to do with what your time is worth.
When you learn to package your services it changes your entire business.
(1) It helps you attract more of the right clients—the clients who are searching for exactly the outcome you deliver.
(2) It eliminates clients negotiating down the price or the term because you can easily tell them, this is what it takes to get the results you want.
(3) It enables you to charge for the value you’re delivering, which is usually more than what you or a client might determine your time is worth.
(4) And, it enables you to sell more confidently because it eliminates any doubt that you’re “worth it.” It’s not about you. It’s about the outcome your clients want and will get when they work with you.
So, if you’re an existing coach or consultant who is still selling your time, or you’re a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.
This course is ideal for independent coaches or consultants who…
Are currently selling their time by the hour, or term (e.g. 3 month package)
Are brand new in business and aren’t sure how to package their services
Get Udemy, Debbie LaChusa – How to Design a Signature Coaching or Consulting Program download
Would like to make it easier to sell their services
Are tired of prospective clients negotiating down price or term
Aren’t comfortable selling because they don’t know what their time is worth
Aren’t getting enough of the right clients
Are creating time-consuming spec proposals for every single prospect
Are having to re-invent the wheel with each new client
Would love to be able to promise specific outcomes to their clients
Would like to create more efficiency in their business
Are interested in creating leveraged programs (e.g. online courses, books) in the future
Would like to know how many clients they need to make the money they desire
Want to be sure they can reach their income goals without working more hours than they want
Would like reliable, predictable cash flow (instead of being on a cash flow roller coaster!)
Want to be sure their business is viable, profitable, and enjoyable
Don’t waste another day trying to sell your time.
This course will take you step-by-step through the exact same process I used successfully for myself, and with my private consulting clients, for years.
This course includes:
Instructional Video Lessons for each step of the process
Fill-in-the-blank Worksheets so you can create a profitable Signature Program
Examples for all exercises for your review and reference
Step-by-Step Instructions so you can easily apply what you’re learning to your business
Design a Signature Program…
You can become known for
That will set you apart from the competition
You can sell confidently
You know will deliver the results your ideal clients want
That will make your business profitable, enjoyable, and successful
Get Udemy, Debbie LaChusa – How to Design a Signature Coaching or Consulting Program download
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