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What is Gamification?
Using game-like mechanics and systems to increase fun and engagement is a relatively new and expansive topic, subject to much debate and dialogue. Without a doubt: If “engagement” is the super metric of the next decade, then “gamification” is its elixir. What do we mean by gamification?
To mark this first-ever conference on an emerging field that will touch just about every business and social sector, we are pleased to exclusively unveil the first-ever research around codifying the size and growth potential for gamified goods, services and brands.
NOMAN ALI, Peanut Labs
MANNY ANEKAL, Zynga
JAY BAAGE, Digital Media Wire
IAN BOGOST, Persuasive Games LLC
TIM CHANG, Norwest Venture Partners
GEOFF COOK, myYearbook
SEBASTIAN DETERDING, Research Center for Media and Communication at Hamburg University
DEMETRI DETSARIDIS, Area/Code
KRIS DUGGAN, Badgeville
GLENN ENTIS, Vanedge Capital
DAVID FEINLEIB, Mohr Davidow
NEAL FREELAND, Bing
AMIT FULAY, Google.
LIZ GANNES, NewTeeVee
JAMES GATTO, Virtual Worlds
ERIC GOLDBERG, The Tom Peters Business School in a Box
CHARLES HUDSON, Bionic Panda Games
GREG JOHNSON, Playboy Enterprises
AMY JO KIM, Community Building on the Web
JOSH KRAMER, Leapfrog Builders
NICOLE LAZZARO, XEODesign, Inc
GEOFF LEWIS, Topguest
JAY LEVY, Zelkova Ventures
JANE MCGONIGAL, PH.D, Institute for the Future
WANDA MELONI, M2 Research
BRIAN MORRISROE, Booyah
GEOFF NUVAL, EVO Media Group
RAJAT PAHARIA, Bunchball,
JESSE REDNISS, USA Network
KES SAMPANTHAR, Cynergy Systems
BLAKE SCHOLL, Kima Labs
CARYL SHAW, ngmoco : )
SAMANTHA SKEY, ReycleBank
KOANN SKRZYNIARZ, Gamasutra.com
KEITH SMITH, BigDoor
EVAN TANA, shopkick
DEAN TAKAHASHI, VentureBeat
JENNIFER VAN GROVE, Mashable
GABE ZICHERMANN is an author, highly rated public speaker, entrepreneur and chair of the Gamification Summit. His most recent book, Game-Based Marketing(Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation.
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